tech news

Is 2023 the year for Apple to launch its mixed-reality headset?

According to reports, the long-awaited AR/VR headset by Apple will be available this year. According to a recent Bloomberg article, the mixed reality device will finally be released in the fall of 2023 after a number of delays. The headset has apparently been under development for seven years, with Apple aiming for a 2019 release.

Apple has been incorporating augmented reality into its products for years, but it appears that with the release of a long-anticipated mixed-reality headgear in 2023, the company will quickly advance into the area of Meta, Microsoft, and Magic Leap.

According to a previous story from The Information, the new gadget might resemble a set of ski goggles. It will have multiple cameras so the system can follow a user’s motions in real time and observe events outside of the home. Tim Cook, the CEO of Apple, has repeatedly said over the past few years that augmented reality is a viable technology.

However, it appears that Apple’s future device will provide a mixed-reality experience. Both augmented reality and virtual reality will be available to users. The new device, which Apple may call Reality Pro, will reportedly be unveiled in June during the opening keynote of the company’s Worldwide Developers Conference, according to Bloomberg.

The creation of apps for the new Apple platform has already begun by certain developers. xrOS could be the name of the new operating system for the Apple headset. Given how many developers are interested in this event and working on third-party applications for the iPhone, iPad, Mac, Apple TV, and Apple Watch, WWDC seems like the ideal venue for this type of product launch.

To ensure the long-term sustainability of the Apple headset, it will be crucial to have well-known games and apps for this latest Apple platform.

According to prior reports from Bloomberg, Apple’s mixed reality headgear would have a 3D video service and a unique take on the metaverse. The device’s built-in Mac-level M2 chip, over 10 cameras, and highest definition VR display, according to the report, will cost around $2000-$3000.

According to its most recent report, iOS 17 and iPad 17, the upcoming significant software updates for the iPhone and iPad, respectively, may contain fewer new features as a result of Apple’s concentration on the headset and its xrOS operating system.

Since it has been experimenting with augmented reality on its own iPhones and iPads for years, Apple has already left a tonne of hints about what its future in mixed reality might entail.

Probabilities are good that the headset will follow the same strategy as Meta’s most recent high-end headgear, the Quest Pro, with an emphasis on work, mixed reality, and eye tracking built in.

According to the majority of reports, Apple’s VR headset may likely be so costly and powerful that it will need to target a niche market rather than the general public.

If so, it may be aimed at the same commercial and creative workers as more sophisticated virtual reality headsets like the Varjo XR-3 and Meta Quest Pro.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

YouTube tests free ad-based service streaming TV channels

As per reports, YouTube is in discussions with media corporations to include their TV films and television shows in a hub of advertisement-supported channels. It is already trialing the concept of weighing viewer interest. As per The Wall Street Journal, the platform may make the hub available to many more consumers later this year.

If the strategy is implemented, YouTube will enter a sector referred to as Free Ad-Supported Streaming Television, or simply FAST, in the industry.

Roku, Fox’s Tubi, as well as Pluto TV, which is operated by Paramount Global, are among the players in this space. Based on the content it provides and how the proposed channels are set up, YouTube may end up drawing so much focus away from such services.

YouTube clarified to the Journal that it is currently testing ad-supported channels for a small group of users.

“We’re always looking for new ways to provide viewers a central destination to more easily find, watch and share the content that matters most to them,” a spokeswoman said.
Source: engadget.com

For the test, the facility is said to have collaborated with A+E Networks, Lionsgate, and FilmRise. Such channels provide a way for media organizations to bring in revenue from material that would otherwise languish.

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YouTube already has ad-supported films, but this hub can provide users with a larger selection of free shows and movies to stream. Its channels could function similarly to Pluto TV. That platform has channels for old episodes of certain shows, like Doctor Who, CSI, South Park, and Frasier, as well as reality shows, live news, or even sports.

The speculated move into FAST is consistent with YouTube’s strategy of diversifying further than the content that has traditionally been involved with the platform. It moved premium streaming channels from YouTube TV to its main app in November.

One of the first Primetime Channels was Paramount+, Showtime, Starz, and AMC+. A while back, YouTube secured promotional rights to the NFL’s Sunday Ticket kit in a multibillion-dollar deal of seven years.

As per Nielsen, YouTube already holds the largest proportion of Television watching time among many streaming services available in the United States.

In November, it outperformed Netflix for the third time in a row having 8.8 percent of watch time. Initiatives such as the FAST channels as well as the Sunday Ticket might help it gain so much more mindshare and also the attention of viewers.

Suhani Jain

I am a student pursuing my bachelor’s in information technology. I have a interest in writing so, I am working a freelance content writer because I enjoy writing. I also write poetries. I believe in the quote by anne frank “paper has more patience than person

Google Cloud’s top U.S. sales executive departs

Leave a Comment / News, Tech News / By Suhani Jain

Alphabet Inc’s Google appointed Adaire Fox-Martin who was the head of its global cloud industries to a top sales position as part of an operating model shakeup, a representative stated on Thursday.

Kirsten Kliphouse, the lead of Google Cloud in the United States, has left the firm, according to a spokesperson.

Fox-Martin’s appointment aims at “unifying global go-to-market organization,” the company said and the role will focus on all global sales as well as service and support.
Source: finance.yahoo.com

Kliphouse’s resignation had already been reported previously by The Information.

The upheaval comes as the cloud services and software industry’s growth has slowed down as clients seek to cut costs and optimize their spending on cloud services.

Over the last decade, software on the cloud has flown off servers, with Indian companies such as Zoho, Browserstack, Freshworks, and many others, as well as pandemic-born high-fliers such as Rocketlane, Spendflo, and Everstage, posting high growth numbers.

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Nonetheless, the expected slowdown may be the first-ever test for most Indian SaaS inventors in 2023 who are accustomed to controlling their organizations through 30-40 percent topline growth.

“There is going to be some impact on business growth. For example, already, the marketing and sales spends are lower; we see companies like Google and Facebook adjusting to that [layoffs in Big Tech]. Retail buying is going to be slower, and we see Amazon making changes,” said Manav Garg, a SaaS company CEO who founded SaaSBOOMi, a community of over 800 cloud software companies.
Source: economictimes.indiatimes.com

The firm is also under stress due to unsatisfactory ad sales, which have resulted from advertising companies cutting back on expenses in the name of an economic downturn.

Alphabet’s health science division known as Verily Life Sciences, publicly stated the layoff of above 200 employees, or approximately 15 percent of its workforce earlier on Wednesday, making this the first time in about six years that Alphabet or an affiliate has declared job cuts.

Since the beginning of the covid-19 global epidemic, the cloud computing tech sector has seen tremendous growth as individuals and companies embraced digital.

However, the industry which includes infrastructure, platforms, as well as software companies providing it as a service over the internet, has displayed signs of slowing in the last two quarters. This is causing concern, particularly in India.

Its slowdown means that businesses across all industries are cutting funding and searching for ways to save in the face of near-record rising prices, increasing interest rates, as well as economic downturn fears. Those reductions are attacking Big Tech hard.

Suhani Jain

Apple Is Working on Adding Touch Screens to Mac

Leave a Comment / News, Tech News / By Sandhya Gupta

According to Bloomberg’s Mark Gurman, the MacBook Pro’s switch to OLED in 2025 may include touch screens, which Apple has previously rejected.

Apple is finally prepared to reverse course after years of steadfastly refusing to include touchscreens in its Mac computers. According to a recent article by Bloomberg’s Mark Gurman, Apple engineers are “actively engaged” in this project, and the corporation is “seriously considering” making touch screens Macs for the very first time.

The first touchscreen Mac may debut in 2025, the report claims. However, Apple’s ideas on this aren’t set in stone, and it is always plausible that these gadgets will never be released.

If it happens, Apple will probably introduce a conventional laptop with a touchscreen that can recognize iPhone-like movements. Other producers, like HP, Lenovo, and Dell, all offer laptops with touch screens in their product lines.

In contrast, Apple has promoted its iPad Pro models as laptop alternatives for users who require a touchscreen, with varying degrees of success. In 2010, Steve Jobs, co-founder of Apple, made the infamous claim that touch screens on laptops “don’t work.” Tim Cook, the CEO of Apple, stated that the Microsoft Surface hybrid tablet was “a fairly compromised, confusing product” in response to analysts’ questions in 2012 over its introduction.

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A Mac with a touch screen would occupy an intriguing spot in the market and within Apple’s ecosystem. Even though touch-screen computers have been on for a long time on Windows OS-based systems, Apple has been gradually transforming the iPad into something like a “laptop lite” product.

The company has even included its ARM-based system on a chip, in addition to several keyboard add-ons for the iPad, such as the Logitech Combo Touch and the Magic Keyboard.

Apple explored a Touch Bar for Macs from 2016 until 2021, when it began to phase it out with the introduction of revamped 14- and 16-inch MacBook Pros. This was done in place of adding touch screens to laptops. But since then, the technology has spread to numerous Windows laptops, and an abundance of iPad add-ons have essentially transformed the tablet into a MacBook.

OLED technology is a significant further upgrade coming to Apple’s MacBooks. Apple is reportedly preparing to release a MacBook with an OLED display, most likely by the end of 2024, according to claims from both Gurman and Apple analyst Ming-Chi Kuo.

Last but not least, according to yet another fresh report by Kuo, Apple is preparing to release a new generation of AirPods, which might be priced at $99 and be less expensive than the original.

AirPods Max is a potential additional new audio product from Apple, while no other information is available. These new products could be available in the second part of 2024 or perhaps 2025.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Galaxy S23 Expected to Launch at Samsung Event

Leave a Comment / News, Tech News / By Sandhya Gupta

Samsung’s upcoming Unpacked event is likely to be highlighted by the Galaxy S23. On February 1st, Samsung will hold a live Unpacked event in San Francisco, California. It’s Samsung’s first live event since the pandemic compelled companies to concentrate solely on virtual ones.

Samsung is anticipated to unveil its newest trio of premium smartphones, the Galaxy S23, at the event. Press personnel will be present, and the function will take place in The Masonic Auditorium. Additionally, Samsung intends to broadcast the event live on its web page and on YouTube

Leaked promotional materials suggest that the Galaxy S23 would include improved low-light photography, which suggests that cameras will play a significant role in the unveiling.

The main camera of the Galaxy S23 Ultra is said to have a 200MP sensor, a significant improvement over the 108MP sensor seen on the Galaxy S22 Ultra at the moment The new phones, according to rumours from reputable leakers Ice Universe and Steve Hemmerstoffer would have circular cutouts on the rear for the camera lenses.

This kind of camera is already present in the Galaxy S22 Ultra. But according to the rumour from Hemmerstoffer, it might trickle down to the Plus variant and take the place of the Galaxy S22 Plus’s present camera module.

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On Tuesday, Samsung began accepting reservations for its forthcoming products in the US.

If users request a reservation for one device, the company will give a $50 Samsung credit, and if a user requests a reservation for two devices, the company will give users a $100 Samsung credit.

No payment data is required and the deal is valid through February 1st. Although the pricing for Samsung’s as-yet-unannounced phones is unknown, the majority of S23 pricing speculations point to the base model, Plus version, and Ultra option costing the same as Samsung’s most recent models.

In that case, the regular S23 would cost $799, followed by the Plus ($999), and the Ultra ($1,199). To put it another way, Samsung credit might be useful.

Samsung is anticipated to introduce its new Galaxy S lineup at a period when financial headwinds have reduced overall phone sales. Market analysts Counterpoint Research and IDC both released analyses in December indicating that global shipments may grow less than anticipated in 2023.

It’s unknown if Samsung will only unveil the Galaxy S23 series during the Unpacked event on February 1 or if additional items are in development. Samsung unveiled the Galaxy Tab S8 tablets at the Unpacked event that marked the release of the Galaxy S22 last year.

The Galaxy Z Fold 4 and Galaxy Z Flip, together with two Galaxy Watch 5 models and Galaxy Buds Pro 2 wireless earbuds, were displayed at a second Unpacked event in August.

It’s possible that more tablets or even Galaxy Book computers will be unveiled during this year’s Galaxy Unpacked event, but with three new phones to showcase, Samsung may decide to focus exclusively on those models. Certainly, there haven’t been many rumours beyond the release of the Galaxy S23.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Apple to ditch Samsung and start making in-house screens in 2024

Leave a Comment / News, Tech News / By Suhani Jain

Apple Inc. intends to use its personalized screens in smartphones as sooner as 2024, in an attempt to decrease dependence on technology partners such as Samsung and LG, and introduce many more constituents in-house.

According to people familiar with the matter, the firm intends to start by replacing the screen in the most expensive Apple smartwatches by the finish of next year.

The displays are an upgrade from the existing OLED, organic light-emitting diode, benchmark to a technology known as microLED, as well as Apple plans to introduce the screens to all other gadgets, such as the iPhone, in the future.

The modifications are part of a larger plan to substitute Apple supplies with in-house components, which will give the firm more influence over the style as well as the functionality of its products.

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The tech behemoth has abandoned Intel Corp. chips in favor of in-house designs in its Mac computers but also intends to do so with the vital wireless elements in its iPhones.

Apple’s Cupertino who is a representative based in California declined to comment.

Apple’s display switch has been in the works for several years. According to a report by Bloomberg in 2018, Apple intended to design its displays, beginning with the Apple Watch. The move will be a setback for Samsung Display Co. as well as LG Display Co., the watch’s primary screen suppliers.

Wei Chen, who leads Apple’s display technology team within Johny Srouji’s Hardware Technologies division, is in charge of the project. The firm has started assessing the microLED screens on an upgrade to its current high sports watch, the Apple Watch Ultra.

In contrast to existing Apple Watches, the next-generation screens are intended to provide brighter, more vibrant colors as well as the capacity to be seen from an angle. As per the people who have seen the displays and asked to remain anonymous because the task is still under wraps, the material appears to be painted on top of the glass.

The microLED screens will be Apple’s first entirely in-house designed as well as developed screens. In addition to Samsung and LG, the firm mainly sources displays from a wide range of manufacturers which includes Japan Display Inc., Sharp Corp., and BOE Technology Group Co.

Suhani Jain

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