YouTube creators will soon have the opportunity to monetize their Youtube Shorts videos. This is an important development for YouTube creators who make money from YouTube.
The YPP, Youtube’s formal monetization program, does not include YouTube Shorts. Joining the YouTube Partner Program (YPP) as a Youtube Shorts creator is difficult unless one is releasing long-form videos and hitting the required benchmarks of 1,000 subscriptions and 4,000 watch hours. Additionally, there is no way to monetize short, vertical content with ads.
However, YouTube is altering these criteria. The platform will enable revenue sharing for Shorts advertising as of February 1, 2023. As a result, a creator may now profit from the advertisements that users watch on the Youtube Shorts Feed.
Youtube stated, “from the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. We expect the majority of our Shorts Fund recipients to earn more money under this new model, which was built for long-term sustainability.
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Instead of a fixed fund, we’re doubling down on the revenue-sharing model that has supercharged the creator economy and enabled creators to benefit from the platform’s success.” This is an intriguing approach to rewarding creators and encouraging the entire community to support Shorts.
Creators must first be enrolled in the YouTube Partner Program in order to profit from Shorts monetization. YouTube is adopting new eligibility requirements in order to increase the number of creators with a concentration on shorts who join the Partner Program. By reaching a minimum of 1,000 subscribers and 10 million Shorts views over 90 days, creators will be eligible for the YouTube Partner Program beginning in early 2023.
With this update, creators will be able to join the Youtube Partner Program even if they don’t make long-form videos. When this move is implemented, YouTube will maintain its current requirements, which are 1k subscribers and 4k watch hours. Last but not least, YouTube claims it will drop the fan funding level in early 2023, enabling creators who are not part of the Partner Program to profit from viewer purchases.
If one wants to immediately generate income from YouTube Shorts the $100 million Shorts Fund is one method to go about it. YouTube vowed to reward producers with a monthly “bonus” coming straight from that fund when it made this announcement in 2021. The actual amount of the bonuses, which can vary from $100-10,000, is determined by how well a creator did with Shorts the previous month.
But starting in 2023, this YouTube Shorts incentive will disappear. As previously announced, starting in the following year, creators will generate money from advertising in the Shorts Feed. The final series of Shorts bonuses will therefore be distributed in February 2023. Here are the prerequisites for obtaining a Shorts bonus until then.
Publish an original YouTube short every 180 days and follow the monetization and community rules on YouTube. Once a creator fulfil these conditions, they are eligible to win a Shorts bonus.
I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.