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Apple to ditch Samsung and start making in-house screens in 2024

Apple Inc. intends to use its personalized screens in smartphones as sooner as 2024, in an attempt to decrease dependence on technology partners such as Samsung and LG, and introduce many more constituents in-house.

According to people familiar with the matter, the firm intends to start by replacing the screen in the most expensive Apple smartwatches by the finish of next year.

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Image Source: cnbctv18.com

The displays are an upgrade from the existing OLED, organic light-emitting diode, benchmark to a technology known as microLED, as well as Apple plans to introduce the screens to all other gadgets, such as the iPhone, in the future.

The modifications are part of a larger plan to substitute Apple supplies with in-house components, which will give the firm more influence over the style as well as the functionality of its products.

The tech behemoth has abandoned Intel Corp. chips in favor of in-house designs in its Mac computers but also intends to do so with the vital wireless elements in its iPhones.

Apple’s Cupertino who is a representative based in California declined to comment.

Apple’s display switch has been in the works for several years. According to a report by Bloomberg in 2018, Apple intended to design its displays, beginning with the Apple Watch. The move will be a setback for Samsung Display Co. as well as LG Display Co., the watch’s primary screen suppliers.

Wei Chen, who leads Apple’s display technology team within Johny Srouji’s Hardware Technologies division, is in charge of the project. The firm has started assessing the microLED screens on an upgrade to its current high sports watch, the Apple Watch Ultra.

In contrast to existing Apple Watches, the next-generation screens are intended to provide brighter, more vibrant colors as well as the capacity to be seen from an angle. As per the people who have seen the displays and asked to remain anonymous because the task is still under wraps, the material appears to be painted on top of the glass.

The microLED screens will be Apple’s first entirely in-house designed as well as developed screens. In addition to Samsung and LG, the firm mainly sources displays from a wide range of manufacturers which includes Japan Display Inc., Sharp Corp., and BOE Technology Group Co.

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