The Google firm’s to work with generative AI in music will be informed by the recently launched YouTube Music AI Incubator, which is expected to bring together several of the current top creative artists, songwriters, and producers, based on a statement made by YouTube on 21 August 2023. Additionally, it announced a relationship with Universal Music and disclosed three important AI music concepts.
The Music AI Incubator aims to integrate Artificial Intelligence technology in music production responsibly. Max Richter, Anitta, Ryan Tedder of OneRepublic, the estate of American musical legend Frank Sinatra, as well as other professionals in the field, are among those the firm is collaborating with.
YouTube’s CEO Neal Mohan along with Universal Music chief executive officer Lucian Grainge have written blogs.
The latter wrote: “Our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside. If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways”.
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Principle 1:
Artificial intelligence is here, and our team will properly use it alongside our collaborators in music. YouTube as well as our collaborators in the music business have decided to expand on our long history of collaboration and appropriately take on this quickly developing sector as generative AI enables enthusiastic new forms of innovation. Our objective is to collaborate with the music business in a way that advances our shared quest of ethical innovation.
Principle 2:
Artificial intelligence (AI) is bringing in a new era of creative language, but it must provide proper safeguards and open doors for musical producers who choose to take part. We’re maintaining our solid track record of safeguarding artists’ creative output on YouTube.
Throughout several years, the company has made significant investments in the mechanisms that support striking a balance between the needs of those who own copyright and those who create on YouTube.
Also Read: Meta set to launch the web version of Threads this week.
Principle 3:
We’ve developed a reliable and secure organisation and set of content policies that lead the industry. To tackle the difficulties posed by artificial intelligence, we will scale them. We’ve invested a lot of time and money on the trust and safety teams, policies, and protections for the YouTube community, and we’re now extending these protections to AI-generated material as well.
Current issues including misuse of trademarks and copyrights, false information, spam, and others might be made worse by generative AI systems.
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