Advertisement plays a key role in proper marketing for any product, brand or service. And once the demand is created in the marketplace, the company gets anchored, if not for a lifetime, at least for a good period of time. Digital marketing is the face of every product today, starting from a small online service to a mammoth multinational company. If not for advertisement, proper marketing of brands would have seemed like a far-fetched goal today. And, pioneering in the pool of marketing, Oren Harnevo created his own video marketing company, Eyeview in January 2007. Once the internet started getting popular throughout the world, Harnevo was successfully able to channel its true power and expose it in the world of marketing. Today, his company serves some of the top premier brands of U.S like P&G, Honda and BMW.
Early life and early career of Harnevo
Harnevo, like most of the programmers, was into computer and coding from a very young age. He started coding from the age of 10 and never really stopped it.
Harnevo, after graduating from his high school, didn’t pursue any undergraduate program immediately. He served as a Sergeant of Special Forces in Israel Defense Forces for three years (1996-1999). After serving for the army of Israel, Harnevo went to Tel Aviv University, Israel in 1999. He pursued his Bachelor’s degree in Computer Science and graduated in 2003. Instead of pursuing his Master’s degree, Harnevo pursued another Bachelor’s degree from the same university in film, cinema and television.
Harnevo, not to mention, was very good with computers, or else, it wouldn’t have been possible for a guy with no knowledge in computer programming to create such a tech empire for himself. Right after he received his degree in computer science, he joined Teamworks Technology as a Web Developer in January 2000. By this time, he already mastered HTML, Java, Javascript, SQL and Cold Fusion. He worked there as a junior developer and left the company after a year.
While Harnevo was pursuing his degree in arts (film and cinema), he joined Redzebra ltd, as a product manager. He was in charge of product management and development of an online medical portal, LifeOnKey.
Now that Harnevo had received two degrees on diametrically opposite subjects, he was ready to storm his mind and bring out some excellent ideas, ideas to blend the power of computer programming with the right amount of entertainment through media and cook a perfect potion for video marketing. The ideal amalgamation of science and arts is what Harnevo specialized in all these years.
In May 2004, Harnevo joined 888.com as a Project & Product Manager and continued for almost three years.
Founding Eyeview
Working as a product manager and having experience on the platform of digital marketing for so many years, Harnevo definitely spotted a good potential in video marketing. Moreover, he studied about media which made him superior to only developers. His choice for academics might have seemed strange, but it did pay off well. Harnevo sets a perfect example of an entrepreneur who actually proved that at times, jack of all deeds and master of none plays the ace in your life.
In January 2007, Harnevo established Eyeview, a video marketing based startup in the city of New York. Eyeview mainly created personalized video ads for companies, brands and products. The company mainly emphasizes on delivering 1-to-1 outcome-based video marketing and seems like it has gathered quite a good audience in terms of both quality and quantity in the last twelve years. Eyeview was also as the ninth fastest-growing company in North America on Deloitte’s 2015 Technology Fast 500. The company has also successfully raised $80 million from top venture capitalists.
Harnevo has been the CEO of the company for more than twelve years. He stepped down from his position on June 2019 and became a member of the board.
Awards and Achievements
In 2008, Harnevo was awarded the Harvard Business School 2008 Best Start-up, followed by the award for best video advertisement technology in 2011 by Digiday.
Apart from being the recipient of some prestigious awards, Harnevo has also been featured on the Wall Street Journal, Forbes and Ad Age.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more