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Is Twitter changing its logo to an ‘X’?

After recognizing that sponsors have been hesitant about coming back, Twitter Inc. owner Elon Musk sent an indication on Sunday that he would be doing more to steer the social networking firm on a fresh path with a makeover that would change its widely recognized blue bird logo by a letter X.

The adjustment was made as a result of Elon Musk’s latest revelation that marketing revenue is still only about half what it previously was; however, it was not immediately apparent on the site’s homepage on Sunday evening. And as a consequence of it and its high debt level, the platform’s financial performance has been negative.

The decision, according to Mike Proulx who is a research director at Forrester, would even more disturb Twitter’s setting down and once highly devoted user base.

“On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signaling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base.”
Source: reuters.com

In a message published on Sunday, billionaire businessman Musk expressed his desire to alter Twitter’s logo and asked his millions of supporters if they would support switching the website’s blue color palette to black.

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He shared a photo of a stylized X on a black backdrop with an astronaut motif.

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said.
Source: reuters.com

On a late Sunday afternoon, Twitter’s new CEO Linda Yaccarino in a tweet stated that it is an exceptionally difficult thing to get a second chance, whether it is life or business. Twitter left a lasting effect and revolutionized communication. The global town square will now go through an additional modification which was only possible because of X.

The firm has modified its name to X Corp according to Musk’s turbulent leadership since he purchased Twitter in October, symbolizing the billionaire’s desire to become a “super application,” similar to China’s WeChat.

Twitter’s iconic blue bird logo in April was momentarily substituted by “The Shiba Inu dog” from Dogecoin which contributed to a hike in the cryptocurrency’s value on the market.

When Musk revealed at the beginning of the month that Twitter will limit the number of tweets per day different accounts may view, the business received harsh criticism from consumers and marketing experts.

Suhani Jain

I am a student pursuing my bachelor’s in information technology. I have a interest in writing so, I am working a freelance content writer because I enjoy writing. I also write poetries. I believe in the quote by anne frank “paper has more patience than person

Twitter says users must be verified to access TweetDeck

Twitter recently made an announcement stating that users will soon be required to verify their accounts in order to utilize TweetDeck, a widely-used social media management tool.

This new policy is set to take effect within the next 30 days. In the same tweet, Twitter also unveiled an enhanced version of TweetDeck, showcasing various new features and functionalities. However, it remains uncertain whether Twitter intends to charge users for both the upgraded and previous versions of TweetDeck.

The introduction of fees for TweetDeck, which was previously free and extensively utilized by businesses and news organizations for content monitoring, could potentially provide a substantial revenue boost for Twitter. This is particularly relevant as the company has encountered challenges in retaining advertising revenue since Elon Musk took ownership.

This move comes shortly after Elon Musk’s recent announcement that both verified and unverified users would face limitations on the number of daily posts they can read. Musk’s intention behind this limitation was to address concerns related to extensive data scraping and system manipulation.

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However, Musk’s statement received significant backlash from Twitter users, while advertising experts expressed concerns about the potential negative impact on the new CEO, Linda Yaccarino, who assumed the position just last month.

To acquire verification on Twitter, individuals will now be required to pay a monthly fee of $8, whereas organizations will need to pay $1,000 per month. Verification badges serve as a means of establishing authenticity and credibility on the platform. Twitter’s decision to monetize this feature could potentially create a new revenue stream for the company.

By implementing mandatory verification for TweetDeck and introducing fees for account verification, Twitter aims to enhance user trust and combat issues such as spam, misinformation, and fake accounts. These measures align with the broader industry trend of prioritizing platform security and authenticity.

However, the reception of these changes and their impact on user experience and adoption remains uncertain. It remains to be seen how users will respond to the introduction of fees for TweetDeck and whether the potential benefits for Twitter’s revenue will outweigh any negative impacts on user satisfaction and platform usage.

TweetDeck is a widely used social media management tool that allows users to effectively monitor and manage their Twitter accounts. It was initially launched as an independent application in 2008 and was later acquired by Twitter in 2011.

TweetDeck offers a range of features designed to streamline the Twitter experience for individuals, businesses, and organizations. Users can view multiple timelines in a single interface, making it easier to follow and engage with conversations across different accounts. The platform supports the management of multiple Twitter accounts, allowing users to switch between profiles seamlessly.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

What does Twitter ‘rate limit exceeded’ mean for users?

Leave a Comment / Story, Tech Story / By Sandhya Gupta

Twitter has implemented a temporary limit on the number of tweets users can view each day, causing some controversy and potentially affecting the platform’s advertising prospects.

The move is aimed at addressing excessive data scraping and system manipulation. Elon Musk, who acquired Twitter in a $44 billion deal last year, has made several changes to the platform since then.

Under the new restrictions, users must log in to view tweets. Verified accounts are permitted to read up to 6,000 posts daily, unverified accounts are limited to 600 posts, and new unverified accounts are restricted to 300 posts. Once users reach these limits, they receive a message stating that they have exceeded the rate limit.

However, Musk has announced plans to increase the limits to 10,000 for verified accounts, 1,000 for unverified accounts, and 500 for new unverified accounts in the near future.

Musk’s objective is to make Twitter’s revamped verified service more appealing. He introduced paid subscriptions for verified badges, which were previously awarded to notable profiles. Different tiers of badges, including gray, blue, and golden, were also introduced.

Musk claims that these limits will help combat the extensive data scraping conducted by a wide range of entities, from AI companies and startups to large tech companies. He expressed frustration at having to allocate significant resources to accommodate the valuation demands of certain AI startups.

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Generative AI tools like ChatGPT, which utilize massive amounts of internet data to generate various outputs such as poems and images, rely on training data from platforms like Twitter. Consequently, several Twitter users expressed their discontent with the limits, leading to hashtags like “#TwitterDown” and “RIP Twitter” trending on the platform in recent days.

These restrictions disproportionately impact accounts operated by information agencies, journalists, and monitoring services, as they rely on reviewing thousands of tweets daily.

The backlash against the limits stems from concerns about hindering the flow of information and impeding the work of these entities. However, Musk’s aim is to strike a balance between addressing data scraping concerns and ensuring a functional and valuable platform for users.

Following Elon Musk’s announcement of limits on Twitter, alternative platforms such as Bluesky and Mastodon experienced a significant increase in user activity. Bluesky, a platform initiated by Twitter co-founder Jack Dorsey and currently in beta mode, reported a surge in traffic, reaching “record high” levels on Saturday. As a result, Bluesky temporarily halted new sign-ups to manage the influx of users.

Similarly, Mastodon, another alternative platform, witnessed substantial growth in its active user base. Eugen Rochko, the creator and CEO of Mastodon, stated that the platform saw a rise of 110,000 users on the same day.

In summary, the limitations imposed on Twitter prompted a notable migration of users to alternative platforms like Bluesky and Mastodon, resulting in increased activity and engagement on those platforms.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Why Music Publishers are suing Twitter?

Leave a Comment / Story, Tech Story / By Sandhya Gupta

On Wednesday, 17 music publishers filed a lawsuit against Twitter in federal court in Nashville, Tennessee. They claimed that by allowing users to upload music without a license, the company was complicit in thousands of copyright violations.

The lawsuit claimed that “numerous infringing copies of musical compositions” are used on Twitter to increase user engagement.

For claimed violations of nearly 1,700 copyrights, members of the National Music Publishers’ Association, including Sony Music Publishing, BMG Rights Management, and Universal Music Publishing Group, are suing for more than $250 million in damages.

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Since Elon Musk acquired Twitter in October, the long-standing violation, according to the lawsuit, has gotten worse, since other significant platforms like TikTok, Facebook, and YouTube have legitimate music licenses from the publishers.

According to the NMPA President David Israelite, Twitter “stands alone as the largest social media platform that has completely refused to license the millions of songs on its service.” The lawsuit includes Taylor Swift, Beyoncé, The Weeknd, Ed Sheeran, the Rolling Stones, Lady Gaga, Miranda Lambert, and Rihanna among the artists it represents.

The lawsuit claimed that Twitter “routinely ignores” repeat infringers who send out messages containing illegal music. The publishers claimed that Twitter encourages user infringement, giving it an “unfair advantage” over platforms that purchase music licenses by raising engagement and ad revenues.

He slammed Twitter for consistently failing to take action against individuals who repeatedly violate the terms of service by tweeting lyrics from unlicensed songs.

The claim made by the music publishers is that Twitter actively promotes user infringement, using it to raise user engagement, boost advertising revenue, and obtain an unfair competitive advantage over other platforms that pay for music licenses.

The publishers said that, since Musk took over, “Twitter’s internal affairs regarding matters pertaining to this case are in disarray,” pointing out significant staff reductions to the company’s legal and trust and safety departments.

In general, music publishers and copyright holders can take legal action against various platforms, including social media platforms like Twitter, if they believe that their copyrighted music is being used without proper authorization or licensing.

This could involve users on the platform sharing copyrighted music without permission or platforms allowing the unauthorized distribution of copyrighted material.

Music publishers typically hold the rights to the songs and compositions created by songwriters and composers. They rely on licensing agreements and copyright protection to ensure that they are compensated for the use of their copyrighted material.

If they believe that Twitter or its users are infringing on these rights, they may choose to take legal action to protect their interests and seek damages.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Fidelity marks down the value of Twitter stake again

Leave a Comment / News, Tech News / By Suhani Jain

According to a monthly declaration released by the investment company on Sunday, a Fidelity fund has reduced the worth of its holding in Twitter for the third time after Elon Musk paid a total of $44 billion to acquire the social networking site in October.

As of April 28, the market value of the interest of Fidelity Blue Chip Growth Fund in Twitter, which is currently managed by Musk’s X Holdings Corporation, was close to 6.55 million dollars, down from 7.8 million dollars on January 31 and relatively close to 8.63 million dollars at the end of November.

As Twitter is struggling to recover from a decline in revenue from advertising alongside navigating a reorganization that entailed large job cuts, Musk selected previous NBCUniversal advertising head Linda Yaccarino as the brand’s new chief executive officer of Twitter a few weeks ago.

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Elon Musk would be shocked to learn that over fifty percent of the original Twitter Blue customers who paid eight dollars each month are currently not subscribing and have stopped using the Blue Ticks.

Out of the initial 150,000 or more Twitter Blue users, merely around 68,157 have persisted in keeping their paid memberships as of April 30 based on a Mashable report.

According to the study, few Twitter Blue subscribers continue about after signing up, using data gathered by freelance researcher Travis Brown.

The report’s statistics have not yet received any comments from Musk or Twitter.

A total of 150,000 people initially subscribed to Twitter Blue during a short period after its November rollout, according to reports from the previous year.

The micro-blogging platform also temporarily disabled new signups for about a month “shortly after those users subscribed as a result of accounts signing up for Blue with the intent to impersonate major brands on the platform”.
Source: economictimes.indiatimes.com

The survey concludes that around 81,843 people, or 54.3 percent, of those using Twitter who first enrolled for Blue, have terminated their subscriptions.

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Additionally, 2,270 premium Twitter Blue members who have no followers at all were counted.

As reported by Brown, there are at present 444,435 paid customers to Twitter Blue. Nearly 220,132 people, or roughly fifty percent of all paid Twitter customers, have fewer than 1,000 followers.

On April 20, when Musk eventually deleted all historical, verified profiles with blue tick marks but permitted select celebs to keep them, chaos reigned on Twitter.

Suhani Jain

New Twitter CEO discloses plan to build ‘Twitter 2.0’

Leave a Comment / News, Tech News / By Suhani Jain

Newly appointed Twitter CEO Linda Yaccarino emphasized her enthusiasm for making a contribution to the social networking platform’s transition in a tweet made on Saturday. She also discussed how the owner Elon Musk’s vision for a brighter future has encouraged her.

It was Yaccarino’s first public statement following Thursday’s revelation that she was being considered as the successor to Jack Dorsey’s position as CEO of Twitter. since purchasing the company, Musk, who has been the platform’s CEO for $44 billion in October, made the announcement of her hiring on Friday.

“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino tweeted.
Source: indianexpress.com

Linda Yaccarino, who devoted a long time modernizing NBCUniversal’s marketing business while serving as the company’s advertising executive for Comcast Corporation., stated she has a dedication to the future of Twitter and that feedback from users is essential to creating Twitter 2.0.

Also Read: Twitter to soon allow calls and encrypted messaging

Linda Yaccarino serves on the WEF’s Media, The Entertainment Industry, and Cultural Industry Supervisors steering group and is the Taskforce on Future of Work Chairman.

Prior to joining NBCU, Linda was Turner’s Executive Vice President and COO (Chief Operating Officer) in the Advertising Sales, Marketing, and Acquisitions divisions. Turner was formerly known as Turner Broadcasting System, Inc. She completed her graduation from the University of Pennsylvania.

In her other roles, the profile says she “rallied support from the business community, the White House, and government agencies to create a vaccination campaign, featuring Pope Francis, reaching more than 200 million Americans.”
Source: indianexpress.com

Yaccarino is going to take control of a social networking site that has been struggling to recover from a decline in advertising revenue and is heavily indebted.

Because the company fired off nearly 80% of its staff after Musk acquired Twitter, marketers stopped using the service out of concern that their adverts would be shown next to harmful content. Musk acknowledged the sharp decline in Twitter’s advertising earnings earlier this year.

Despite Musk’s claim that Yaccarino would be helpful in the development of the “everything app,” which he had previously stated could offer a variety of services like collaborative money transfers, his selection of an expert in marketing indicated that online advertising would still be the primary objective of the business.

Musk has previously revealed his desire to appoint a new Twitter CEO.

The appointment of Linda Yaccarino as Twitter’s newest CEO, according to Musk, who also serves as the CEO of electricity-powered vehicle manufacturer Tesla Inc., will allow him to spend more time working on Tesla.

Suhani Jain

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