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Twitter Cuts More Engineering, and Product Jobs to Curb Costs

Twitter Corporation fired more employees late Saturday in a new round of cost-cutting measures at the social media corporation presently controlled by Elon Musk.

As per individuals acquainted with the matter, the layoffs affected staff members across the corporation, such as engineering as well as the product. Some employees were informed of their dismissal via email late Saturday, according to the sources, while others learned of their dismissal when they were unable to enter the internal network.

Twitter
Image Source: gulfbusiness.com

It’s uncertain how many staff members were affected, but dozens, according to sources. The Information priorly stated that more than 50 people had been laid off.

Read More: Twitter to start charging developers for API access

Outside of normal working hours, Twitter did not reply to a request for comment from Bloomberg News.

Esther Crawford who was one of the chief executive officers of Twitter Blue, the app’s subscription plan, was one of the employees let go, Platformer’s Zoe Schiffer disclosed in a tweet on Sunday.

In the days that followed Musk’s acquisition of Twitter last year, she famously posted on Twitter a famous post that staff members will often have to #SleepWhereYouWork to stay on schedule and fulfill deadlines.

Crawford wasn’t quick to react to a comment request which was sent out after normal business hours.

A few young entrepreneurs who entered Twitter through takeovers in recent years, along with the founders of the newsletter enterprise Revue as well as the design company Ueno, wrote on Twitter on Sunday that they, too, had been fired.

Originally, Twitter avoided laying off founders to avoid having to accelerate the disbursement of greater stock grants, according to people who are acquainted with the business.

According to three persons acquainted with the compensation packages, several pioneers got additional compensation packages as a result of the purchase of their businesses, presumably raising the cost to fire them off because their stock and incentives are compensated out.

Read More: Will Twitter now start charging for SMS two-factor authentication?

Saturday’s other round of job cuts was the biggest as Mr. Elon Musk informed staff members in late November at a meeting held internally that there were no further intentions for job cuts.

The layoffs accompanied a widespread layoff at the start of November when Mr. Elon Musk fired roughly half of Twitter’s working population just a week after taking over the corporation.

Elon Musk cut over 3,700 job positions at Twitter the previous year, which represents fifty percent of the firm’s workforce, in an attempt at cost reduction succeeding his $44 billion takeover.

meta

Meta Launches Subscription Service for Facebook and Instagram

Mark Zuckerberg made the Announcement on Instagram Sunday that Meta is planning to test a monthly subscription service that will enable Facebook and Instagram users to pay to become verified.

Meta Verified” will start at $11.99 a month on the web or $14.99 a month on iOS, and the company will begin releasing it in Australia and New Zealand this week and “more countries soon.”

Source: cnn.com
Meta
Image Source: gulfbusiness.com

Other benefits include extra protection against fake accounts and direct contact with customer support services.

Users who wish to obtain the blue badge would be required to submit a govt ID that resembles their profile name and photograph to prevent fraudulent identities. Consumers must also be over the age of eighteen to be qualified.

Also Read: Google Staff in Zurich Stage Walkout Over Job Cuts

This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in an Instagram broadcast channel.

In a statement, Meta clarified there will be no changes to accounts that are already verified. Verification was previously for users who are “authentic and notable.”

We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people,” a Meta spokesperson said. “We will display follower count in more places so people can distinguish which accounts are notable public figures among accounts that share the same name.”

Source: cnn.com

Meta also gets added to the list with other platforms with subscription-based systems, such as Discord, YouTube, and Reddit.

The firm recently disclosed that Fb’s daily active users had reached two billion; even so, with price level consuming into marketers’ budgets as well as intense competition from applications like TikTok, those users really aren’t helping to bring in nearly as many earnings as they used to.

Meta revealed in November that it planned for about 11,000 employees job cuts, or 13 % of its working population, the biggest layoff in the corporate history.

Also Read: Facebook Bug Allows 2FA Bypass Via Instagram

Because of service fees obtained by Apple on the iPhone as well as Google on mobile phones running its Android operating system, Meta Verified would be lower in price on the internet than on mobile apps.

The firm confirmed that it doesn’t anticipate the facility to generate passive income during the testing phase, but added that it is an aspect of its expansion activities.

Susan Wojcicki

YouTube CEO Susan Wojcicki steps down after nine years

On Thursday, Susan Wojcicki, the Chief Executing Officer of YouTube, announced her departure in a blog post after nine years in charge of the world’s most popular online video website.

chief product officer of YouTube, Neal Mohan, will take over as CEO, she officially confirmed. Wojcicki is currently 54 and was originally a senior vice president for brand promotion at Google prior to actually taking over as Chief executive officer of YouTube in the year 2014. Wojcicki worked briefly at Intel as well as Bain & Company prior to joining Google.

Susan Wojcicki
Image Source: reuters.com

Today, after nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about,” said Wojcicki.

Source: theguardian.com

Susan Wojcicki will be recalled as Google’s first owner, despite being among the highly regarded female executives in this male-dominated technology sector.

Also Read: German airport websites hit by suspected cyber attack

Wojcicki loaned the garage of her Menlo Park, California which is the home to Co-founders of Google Larry Page & Sergey Brin for 1,700 USD per month fairly soon after they integrated their web browser into a firm in 1998.

Page and Brin both were 25 at the time and spent five months refining their search engine in Wojcicki’s garage prior to actually shifting Google into a larger and official office and afterward convincing their previous landlord to consider working for them.

It would be one of the best decisions of my life,” Wojcicki wrote in the announcement of her departure.

Source: theguardian.com

she will indeed remain with YouTube momentarily to assist in the shift of management, and in the long run had also consented with Chief Executive Officer, Sundar Pichai, to consider taking an advisory position all over Google & Alphabet, providing “counsel and guidance”.

Also Read: Elon Musk Forced Algorithm Change to Help Boost His Tweets

Susan Wojcicki is the newest in a long line of highly advanced Technology executives to leave their positions, with Amazon CEO Jeff Bezos stepping down from his position in 2021, CEO of Pinterest Ben Silbermann having left in 2022 as well as Facebook’s Sheryl Sandberg resigning in 2022. Twitter CEO Parag Agrawal was also fired in 2022 as an aspect of Elon Musk’s takeover of the firm.

YouTube has been dealing with the recent resurgence of TikTok, a brief video app that surpassed the Google-owned video streaming service in screen time at the end of 2022.

Twitter

Why suddenly are Twitter feeds flooded with Elon Musk’s tweets?

Since Elon Musk acquired the social media platform in October, users of Twitter have been paying closer attention to him. It seems like some people can only see Musk on Twitter right now.

Some Twitter users discovered on Monday that, with the exception of the occasional promotional message, their “For You” feeds on the social media platform were stuffed with tweets and responses from the tech mogul, some of which were several days old.

Twitter
Image Source: businessinsider.in

People complained that recent tweets from accounts that don’t follow Musk were flooding their feeds. In a tweet sent out early on Tuesday, Musk appeared to recognize the problem, writing: “Please stay tuned while we make adjustments to the uh .… ‘algorithm’.”

Also Read: iPhone 15 and 15 Plus to get redesigned camera. What to expect?

Musk tweeted on Sunday that he had worked hard all day long at Twitter headquarters with the technical team to fix two problems. First off, up to 95% of his tweets were not delivered at all since the “Fanout service” for the “Following” feed was overloaded when he tweeted. Several users’ queued tweets were also ruined by this problem.

Second, the Recommendation method used an absolute block count rather than a percentage block count, which resulted in the deletion of accounts with a large number of followers even when blocks represented only 0.1% of followers and made it “simple” to bot spam profiles with blocks.

This change comes in response to Musk’s criticism that his tweets were not getting enough views, which led him to temporarily make his account private and even sack an engineer because of it. It appears that a number of right-wing profiles that Musk engages with also saw a decrease in their reach as a result of some algorithmic modifications made by Twitter.

The oddity occurs less than a week after users of the social network reported a number of widespread issues affecting their use of the platform on February 8. Users lost access to direct messages, received error messages stating they were “over the daily limit for sending tweets,” and had to schedule tweets before posting them.

The same day, Twitter made the announcement that it will begin charging $100 each month for a “basic tier” to utilize its API, which programmers and researchers use to examine public tweets.

Also Read: What is the new RGB lighting feature in Windows 11?

On February 10, Twitter also made it possible for US Twitter Blue members to send tweets with 4,000 characters instead of the standard 280.

Many who use the network have taken offense at Musk’s decision to charge for services that are generally free, particularly because the modifications are made quickly and without much notice. In an attempt to give users the coveted blue checkmark, Twitter launched an upgraded verification system last year, but it failed.

Elon Musk

Elon Musk Forced Algorithm Change to Help Boost His Tweets

As per Platformer, Elon Musk made Twitter Corporation professionals work late on Sunday to change his social network’s algorithm and take priority in his tweets, giving rise to a flood of them appearing in users’ feeds on Monday.

Billionaire Twitter owner Elon Musk is believed to be dissatisfied with the number of individuals who saw his Super Bowl Twitter post.

According to Platformer, as a consequence of Musk’s requirement, Twitter exempted Musk’s Twitter posts from filters intended to enhance the quality of consumers’ timelines and artificially increased those by a factor of 1,000. On the day after Super Bowl, users on Twitter made complaints about receiving an influx of the owner’s tweets.

Also Read: Elon Musk to unveil Tesla’s ‘Master Plan 3.’ What to expect for us?

Musk explained his group in person late on Sunday night. Around 80 individuals were brought into it to assist with the project, which had quickly already become the firm’s primary concern. Employees worked all night to explore specific theories as to why Musk’s Twitter posts weren’t attaining quite so many persons as he assumed they should and also to test alternative solutions.

James Musk sent an important message to Twitter staff at 2:36 on Monday morning.

We are debugging an issue with engagement across the platform,” wrote Musk, a cousin of the Twitter CEO, tagging “@here” in Slack to ensure that anyone online would see it. “Any people who can make dashboards and write software please can you help solve this problem? This is high urgency. If you are willing to help out please thumbs up this post.”

Source: theverge.com

Musk’s affirmation of his backing for the Philadelphia Eagles on Sunday gained tremendously less involvement than a similar message from US Vice President Joe Biden. According to the report, the firm has become increasingly interested in and also infuriated by his interaction figures, which have begun declining in recent weeks.

Also Read: Twitter to start charging developers for API access

Musk seems to have almost 129 million followers on Twitter, while Joe Biden has 37 million. Before actually taking the business private in a 44 billion USD agreement in October, Tesla Corporation CEO Elon Musk stated that he wanted to equalize the playing field as well as reduce bias in the structure.

Twitter did not reply instantly to an emailed inquiry for clarification. Musk tweeted regarding Twitter as well as its features just after the report was published, but he did not address its material. He had previously tweeted a meme implying that his tweets would be forced-fed to Twitter users. He also stated that the algorithm was being tweaked by the company.

Twitter

Ad Spending on Twitter Falls by Over 70%

As per some data from an advertising research company, advertising spending on Twitter Corporation declined by 71 percent in December, since top marketers cut their investment in the social media network following Elon Musk’s buyout.

The latest Standard Media Index (SMI) figures come as Twitter attempts to overturn the advertiser exodus. It has launched several measures to woo back advertisers, including providing a few free advertising, removing a restriction on political ads, and giving businesses more control over the placement of their ads.

Image Source: investing.com

According to SMI data, advertising spending on Twitter dropped 55 percent from the previous year in November, irrespective of the fact that these months are traditionally times of relatively high advertising expenditure since brands advertise their goods during the holiday rush.

Twitter did not respond right away to a request for a reply from Reuters.

According to a research firm, Pathmatics estimates, most of the businesses stopped investing in November, the very same month Musk recovered eliminated accounts as well as launched a paid account identification that ultimately led to fraudsters imitating companies.

Also Read: DOJ poised to sue Google over digital ad market dominance

According to Pathmatics, soft drink brand Coca-Cola stopped investing in Twitter ads in the October middle of 2022 after investing an estimated 1.1 million USD previously in the month, whilst also tv network HBO’s investment dropped from 1.1 million USD in November to 38,000 USD in December.

Other consumer brands, including Nestle as well as Heinz ketchup producer Kraft Heinz, have also suspended all advertising.

According to Pathmatics estimates, 14 of the best 30 advertising companies on Twitter ceased all marketing on the company after Musk took over on Oct. 27.

Musk discussed the problem of businesses pausing advertisements in an event in November on Twitter Spaces, saying that he knows if advertising companies “want to give it a minute.”

At the same time, Musk accused activist communities of forcing advertisers to pull advertisements from the social media platform. Advertising revenue generates roughly 90 percent of Twitter’s earnings.

Twitter’s fourth-quarter sales dropped 35 percent year by year due to a drop in marketing, according to the Info, referencing detailed knowledge by a leading Twitter ad executive at a team meeting last week.