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Defy Facebook’s EdgeRank algorithm with terndify

Leave a Comment / Facebook, Social media, Tech tips / By

Social media has evolved greatly in last few years and today it is as important as SEO. With Google changing its search algorithms every now and then, social media has become an important place to channelize traffic and generate leads. Brands are keeping a big chunk of their marketing budget for Facebook, Twitter and LinkedIn. However, for start-ups and small brands it’s not possible to spend thousand of dollars for social media promotions. They are merely depended on in-house social media teams who post and engage with audience or use scheduling tools like HootSuite or Tweet-deck for round the clock posting. Despite all these efforts and round the clock posting they couldn’t reach all of their fans or friends due to different algorithms in place. One such algorithm is EdgeRank algorithm.

If you are a social media buff, you must be aware of Facebook’s EdgeRank algorithm. Facebook’s EdgeRank algorithm which works on factors like Affinity, weight and time, decides which posts of yours would appear on your friend’s timeline or news-feed. In most cases the reach would limit to 16% or may vary between 16 to 20%. There are so many suggestions over the web to increase your Facebook reach like keeping your posts short, using pictures or videos, engaging via QnA, relevancy or selecting the best time for your posts.

If you have tried all these suggestions and are still not getting traction, try Trendify this. Trendifythis uses a algorithm that studies the social graphs to understand how they are inter-connected and uses a combination of posting on friend’s news-feed or notify them via message to ensure that 80% of your friends get the post.  You would need to download Trendifythis Chrome extension as well in order to automate Facebook posting.

Why Facebook is so important like SEO for a website or brand?

Leave a Comment / Facebook, SEO, Tech tips / By

There isn’t any doubt that today Facebook plays a very important role in overall social media and marketing strategy for promoting a brand, website or an Android/ iPhone app.  Facebook with its unique and developer friendly APIs and  easy access beats Twitter and other social media networks  in creating that viral effect for your website.

Facebook with more than 800 million active users is not less important than SEO. If you plan strategically, Facebook can be a huge source of user acquisition and engagement for your website, blog or mobile app.

Use Facebook comment box and Like button

As per Facebook an average Facebook user has 130 friends. This means that any activity, status update done by a Facebook user on his /her wall reaches at least 130 Facebook users and a single comment, like of such wall post will make it reach another 130 Facebook users.

Since around 400 million users  logs in to Facebook everyday, it make sense that you use  Facebook Like and Facebook comment box on your website or blog. Each like or comment posted using Facebook comment box is gonna increase your reach by 130 times.

Do remember that Facebook comment box is Java Script based hence your comments might not get indexed. However, you can do some smart work here by fetching comments using Facebook API and keeping them in page source  so that s search bots are able to see them. That way you would be able to leverage the viral  impact of Facebook comments and meanwhile will not loose on SEO.

Create an Facebook APP 

Think of an engaging Facebook app which can generate that viral effect (think of another “FarmVille” or Takethislollipop). Whatever is the concept or use case of your app, make sure to prompt app users  to share their app activities, comments and status on their wall. Be bit innovative to make app users seek help, opinion of their friends.

Do get offline access permission from app users. Offline access to user’s wall will let you post text, videos, images on their walls. You can use this permission to occasionally post  some interesting stuff on app user’s wall so that people in their friend circle get curios about your app.

Accelerate user acquisition  with Facebook login

Who loves to create accounts on dozen websites and remember all those user-names and passwords. It’s a well known fact that most of internet users avoid filling up registration forms to get access to a website. Sometimes websites loose potential customers just because of this cumbersome registration process.

Use Facebook login or “registration via Facebook’ to let people get access to your website and that too without filling up  any sign-up form.  You just need to create a Facebook app to provide login with Facebook or register with Facebook on your website.

There is no point of not using Facebook login on your website when Facebook lets you save user’s profile information (name, image) including user’s email address (probably that’s the main reason websites have their own sign-up forms).

Let your mobile phone app go viral with Facebook

More than  350 million users access Facebook from a mobile device every month. If you have a  iPhone or Android app, you must check out Mobile section of Facebook developers.  Facebook developer’s mobile section has lot of  things in its kitty which can help you spread the word about your app, increase user base, enhance user experience and engagement.

If you haven’t  done all these things yet, it’s high time that you get started with Facebook.