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Sridhar Vembu: How this man from India created a 500 million dollar company that competes with Google?

Sridhar Vembu is living the dream of every entrepreneur. He is constantly chased by VCs and he is rejecting them! The company, who are the makers of online Zoho Office Suite and other similar products, has reached to an extent where Mac Benioff, the CEO of Salesforce.com, is desperate to buy the company, due to nervousness of getting out-beaten. But Sridhar rejected his offer as well.

Beginning of an era

sridhar vembu
image Credit: https://www.zoho.com

Sridhar Vembu belongs to a modest middle class family, situated in Chennai, India. He completed his schooling from a government aided school in Tamilnadu. He then went to IIT-Madras and obtained his undergraduate degree. At IIT, he met Tony Thomas, who was three years senior to him, and who is the co-founder of AdventNet, which later became Zoho Corporation. Later on, Sridhar moved to Princeton University, in 1989, and completed his Electrical Engineering.

In 1994, he completed his Ph.D. and joined Qualcomm, where he worked for two years. When his brother suggested the plan to start a company, he quit his job at Qualcomm and rushed back to India. The two brothers along with Tony Thomas founded Vembu Software.

All the business was bootstrapped, with the investment made only by family and friends. To this day, when the Zoho had become a multi-million dollar company, they still work without any external funding, rejecting the continuous offers they keep on receiving.

“On those fundamental principles, we are not budging,” says Raju Vegesna, 37, Zoho’s chief evangelist. “We keep getting calls from venture capitalists but Sridhar (CEO) has even blogged asking them not to bug us.”

The business started well and they sold their products to a lot of companies in Silicon Valley and in Japan too. By the end of the year 2000, they’d grown to 115 engineers in India, 7 employees in US, with a business of $10 Million USD.

The setback and the comeback

In the year 2001, during the Dot Com Bubble burst, the networking faced a huge setback. The company customers list reduced from 150 customers down to just three customers. This resulted into a lot of resources and engineers being idle.

What seemed like a setback was blessing in disguise. They took two mandatory decisions.

They took the management networking software which they sold as Order Equipment Manufacturer (OEM) and converted it into an Enterprise model. This gave birth to ManageEngine.

On the other hand they had an on demand effort. They invested some man power and resources into that and this gave rise to Zoho!

The company changed its name to AdventNet in 2005, and later changed it to Zoho Corporation in 2009. The business started growing over the internet for the rented software rather than selling the licensed copy for expensive software. They started Zoho.com, offering internet based software for work. They also started three more divisions, Zoho.com, WebNMS and Manage Engine. The graph of company’s growth headed upwards rapidly. Sridhar and team so loved the name Zoho that the domain name was purchased for $5000 from a us based startup that was in liquidation process.

By the end of the year 2012, the total revenue of the Zoho Corporation was near to $120 million USD and that of 2006 was $500 million USD, with 18 million users worldwide!

zoho sample
Image Credit: Wikipedia

Company culture and competition

Zoho has its own way of recruiting. They had set up their own Zoho University where they hire college dropouts and underprivileged students from low income backgrounds and train them to code and develop software products in India.

“I hardly spoke any English at the time, but I was really good at math… maybe that’s why they hired me,” says Babu, who was one of six young people recruited into what would become the first batch of trainees at Zoho University. He is now 28 and is product manager at Chennai based Zoho corporation private limited. Unlike other big shots in software industry, Vembu believes in smartness of individuals and hence recruits in a very innovative fashion. On one hand, where all the toppers are the point of attractions for regular recruiters, Vembu, who is an alumni of an elite institute, invests in training dropouts.

Today Zoho has more than 30 products that compete with big companies like Google & Salesforce. Vembu believe that he makes his prime minister and country proud in their Make In India campaign. ‘I am a great fan of Modi,’ says Vembu.

Although their customer base is spread worldwide, their major man power source is in India, that too, otherwise neglected youth. Thus, the true objective of make in India is fulfilled by Vembu and company.

Google Ad Sense Policy violations- How to avoid from being banned?

If you are a AdSense publisher, you must be aware of AdSense program guidelines. AdSense program guideline comprises of content policy and rules to detect  fake, fraudulent clicks on Ads.

Any violation of any of these guidelines can result in either a ban on your AdSense account or stopping Ad serving on the website violating the policy guidelines. AdSense publishers are supposed to run ads on a website which has family safe content (no porn or obscene content, images or videos) with no copyright infringement.

Google ads aren’t permitted on sites that contain harassing or bullying content, or on content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity. Additionally, Google ads may not appear on content that incites or advocates for harm against an individual or group.



Off late Google has gone quite aggressive in implementation of AdSense policy guidelines. Google has been disabling Ad serving for any website which has nude or porn content. If you’re using AdSense and have such content which violates AdSense policy, don’t wait for warning notification from Google.  Either remove ads from such content or remove such content from your website. Now a days Google instead of disabling AdSense account, disables ads on domain itself. In such scenario you won’t be able to runs ads even if you have another AdSense account.


Steps to follow if your AdSense account or website is banned

In case Google has already disabled ad serving on your website or blog, do following in order to get Ads enabled-

  • Take steps to remove violation- either remove such content or remove Google Ads
  • Disallow such URLs and keywords for AdSense bot in Robots.txt.
    Example- User-agent: Mediapartners-Google
    Disallow: /*xxx
  • Make internal process comprising automated as well human resources to check content quality including that of images and videos
  • File an appeal with Google using this form

Google AdSense policy review team would review your website for violations and if they find everything fine, Ad serving would start.  Normally this process takes around 5 to 6 days before you get to hear from policy team. See it as an opportunity to improve content quality on your website or blog which will not only earn you more from Ads, but also good ranking in search engines.

 

If you are using Google DFP, you might find it difficult to get AdSense Ads enabled since most of the time policy team fail to find AdSense code in HTML sources of your pages. If your account is eligible you can send an email to AdSense support as well using this page.

 

If your account is disabled due to some unethical activity or clicks, file an appeal here.  For more details on AdSense policy guidelines visit AdSense support page.

How to verify your Google DFP Ads from other countries?

One of the challenges that Google DFP (Ad manager) account managers especially those who are new often face is to set up different Ad banners for different regions or countries and to test them out. The challenge is not to set up different Ad banners since that can be easily done by creating different line items and selecting target criteria and setting Geography. Challenge is to verify whether correct banners appear in targeted region or country?

One can easily verify the Ad banners for the country or region he or she is browsing in but to verify Ad banners in other countries either you need a remote server in all those regions or countries or use some good proxy. You may also seek help of your friends if you are lucky enough to have friends in all those countries.

If you don’t have access to all the things mentioned above, try this simple technique and you would be able to see Ad banners from most parts of the world. Visit some performance testing website which has option to select country and which also provides screen shots in result set.

Two such websites are http://www.webpagetest.org/ and http://loads.in/. By using these websites you would be able to verify which Ad banners appear in different countries. Using this technique you can test any public web page and make sure that Ad is rendering fine without any hiccups.