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Failed to Protect User Data Facebook got Fined by the UK Govt.

Facebook has been facing a lot due to its data privacy issues for the past few months. This time it has been attacked by the UK’s Information Commissioner’s Office. According to the UK’s security watchdog, Facebook has supported some major security breaches of the data protection law, in the past. For this, the ICO has fined Facebook for $644,000 (£500,000). Facebook has been imposed with the maximum amount of fine, to be paid for the breach of the data protection law in the UK after it was found guilty in an investigation.

According to the investigation, Facebook is responsible for the stealing of 1 million Facebook users’ personal information, in the UK. Also, between 2007-2014, Facebook carelessly allowed the third-parties to use the data of the Facebook users, without their consent.

facebook-privacy
Image Source: joshbenson.com

The ICO carried out the investigation after the security breach, by GSR developer, in the Cambridge Analytica scandal, earlier this year. The scandal included the harvesting of private data, from up to 87 million Facebook users, around the world without their knowledge. The report included the stealing and misuse of the personal data of the Facebook users, during the referendum on the U.K.’s membership of the European Union, for the political campaign in 2016.

The UK’s Information Commissioner Elizabeth Denham, confirming the news, said, “Facebook failed to sufficiently protect the privacy of its users before, during, and after the unlawful processing of this data. A company of its size and expertise should have known better, and it should have done better.”

Before the Cambridge Analytica’s scandal was officially out, the Guardian investigation, in 2016, had already provided a report, on the bases of the statement of a whistleblower from the company who described how the data of the Facebook users was stolen to target the voters.

About the fine imposed on Facebook, the CEO of Mark Zuckerburg has said that they are reviewing the whole situation. “we have a lot more work to do to safeguard personal data,” he added. A spokesperson from Facebook also said, “While we respectfully disagree with some of their findings, we have said before that we should have done more to investigate claims about Cambridge Analytica and taken action in 2015. We are grateful that the ICO has acknowledged our full cooperation throughout their investigation.”

ICO will present further evidence regarding the case in the coming November, in front of the UK government. Also, it has summoned Mark Zuckerberg, to testify about the Cambridge Analytica scandal, that is scheduled for the month of May in 2019.

Mark Zuckerberg : The Founder & CEO of World’s Biggest Social Network

The inventive programmer and the youngest billionaire of the world, Mark Zuckerberg needs no introduction. The CEO and the founder of Facebook, the largest social media network, was once the captain of the fencing team of his school. The young entrepreneur was always interested in programming and used to develop games based on the sketches, his artist friends made. Having a few lawsuits in his name and films made on his life story, Zuckerberg is among the few programmers who have established themselves as the smartest entrepreneurs of the world.

Early Life

Mark Zuckerberg aka Mark Elliot Zuckerberg was born on May 14, 1984, in White Plains, New York, and grew up in the suburbs of Dobbs Ferry, New York. His father Edward Zuckerberg, a dentist and mother Karen (née Kempner), a psychiatrist, belonged to a Jewish family. He was a bright student and always topped in the class. He completed his schooling from Ardsley High School and Phillips Exeter Academy, in New Hampshire. He excelled in mathematics, astronomy, physics and won many prizes in quiz competitions of his school. By the end of his school, he became proficient in French, Hebrew, Latin, and ancient Greek.

Mark Zuckerberg
Image Source: articlebio.com

Zuckerberg owned his first PC Quantex 486DX, on the Intel 486, when he was in middle school. He, eventually, grew an interest in programming languages and ended up learning Atari BASIC Programming form his father. He also received a private tuition to learn more about programming. Soon, he started developing small applications and developed a program, that connected the computers of his father’s office, through a messenger named ZuckNet. During his final year, at the high school, he joined a company name Intelligent Media Group, that worked to build a music player Synapse Media Player. The media player was developed using AI technology, that enabled it to create a playlist based on the music choice of the user. The music player even grabbed the attention of Microsoft and AOL.

Founding Facebook

After completing his school, due to his outstanding performance, he managed to get admission in one of the top universities of America, the Harvard University. By creating some useful software and games, he had already made his reputation as a programmer. He adopted Computer Science and Psychology as his major subjects. His first software at his college was the CourseMatch. The software helped the students to choose the right course and help others with their choices.

In the summer of 2003, Zuckerberg created a website for the students of the Harvard, named as Facemash. The project was developed during one his insomniac nights. The website was inspired by the college yearbook Facebook, that included the profiles of the students having their personal details and pictures in it. The concept behind Facemash was to compare two students based on their appearance. Most of the students enjoyed using it and the others complained about Zuckerberg, saying that he was using their personal data, without permission. The site got shut down within two days and Zuckerberg had to apologise to the students.

After the failure of Facemash, he started working on his new project, The Facebook. Zuckerberg launched the website after one month, i.e., on 4 February 2004. The website was basically designed for the students of Harvard, to help them connect with each other, easily. The website became an instant hit, and just after a year, it expanded to other colleges and schools, in the city. In the second year of his college, he left his studies in between, to work full-time on The Facebook. The founder of PayPal, Peter Thiel, became its first angel investor, by investing $500,000. Soon, Facebook had 50 million registered users, and Zuckerberg started receiving offers to sell Facebook, from large companies, like Yahoo. Even receiving offers worth billions, he never accepted one. Although, he himself acquired many major projects like What’s App and Instagram.

The Lawsuit

On the initial launch of Facebook, three of Zuckerberg ‘s seniors at the University, Divya Narendra, and twin brothers Cameron Winklevoss and Tyler Winklevoss, accused Zuckerberg of stealing their idea. According to them, Facebook was based on their idea, that was to create a platform to connect the students of Harvard. They even claimed that they had hired Zuckerberg to work on their website. Later, they even sued him for the same. In the end, there was a settlement between them, for 1.2 million Facebook shares.

Personal Life

Zuckerberg married his longtime girlfriend and fellow student from Harvard, Priscilla Chan, on 19 May 2012. The couple has two daughters Maxima Chan Zuckerberg and August Chan Zuckerberg.

In July 2018, Zuckerberg became the third richest person in the world $81.6 billion net worth. Although, within a week, his net worth was tumbled nearly $20 billion, eliminating him from the position of the third richest person.

Facebook Unveils the Latest Standalone VR Headset Oculus Quest

Oculus Quest
Image Source: businessinsider.com

Oculus Connect conference took place in San Jose, California, on Wednesday. The Facebook CEO Mark Zuckerberg announced Facebook’s latest VR headset, during the event. The VR headset is called the Oculus Quest. Facebook had already unveiled its prototype two years ago that gave a hint of its being similar to the Gear VR pro or the Rift lite.

Now, when it has been showcased, in the yesterday’s event, we found it most similar to the Rift, but without having a PC base. The new Quest is a wireless, independent VR box that lets you move across 4,000 square feet of space. The Oculus Quest is embedded with the inside-out tracking technology, i.e., the headset has its inbuilt movement detection sensors, rather having it on the external bases.

The Quest supports the 6DOF (Six Degrees of Freedom), i.e., the headset can measure the user’s position in 6 different directions, in the virtual environment, with accuracy. It has a 1600×1440 resolution display that makes the experience more realistic.

Along with the Quest headset, Facebook also unveiled the Touch Controllers, a set of controllers. The controllers are similar to the Rift’s handheld motion Touch Controllers and are made compatible with 50 existing Oculus applications.

Facebook also previewed new and more realistic Avatars for the VR developers. The Avatars will be more expressive with their eye movements and lip sync properties. The Oculus Quest is Facebook’s first all-in-one standalone VR system, that doesn’t need any computer-based setup and gives you the freedom to walk around freely. This amazing product will cost around $399 (Rs. 28000) and will come in the market by the spring of next year.

Set up a viral Social Media campaign with Pay with a Tweet

Pay with Tweet is a free tool which lets you set up a social media campaign to promote your content on Facebook, Twitter or Google+ in a jiffy. It’s kind of social payment system where users get something in return for a tweet or post like. Make sure you provide users access to something exclusive so that they are motivated enough to take action. Reward or payment could be some e-book, some market research report, song, coupon, product or anything which could worth for a tweet or like.
Pay with a Tweet – An overview from Leif on Vimeo.
Pay with a Tweet also offers premium subscription if you are interested in advance stats and more than 2 campaigns running simultaneously.

Defy Facebook’s EdgeRank algorithm with terndify

Social media has evolved greatly in last few years and today it is as important as SEO. With Google changing its search algorithms every now and then, social media has become an important place to channelize traffic and generate leads. Brands are keeping a big chunk of their marketing budget for Facebook, Twitter and LinkedIn. However, for start-ups and small brands it’s not possible to spend thousand of dollars for social media promotions. They are merely depended on in-house social media teams who post and engage with audience or use scheduling tools like HootSuite or Tweet-deck for round the clock posting. Despite all these efforts and round the clock posting they couldn’t reach all of their fans or friends due to different algorithms in place. One such algorithm is EdgeRank algorithm.

If you are a social media buff, you must be aware of Facebook’s EdgeRank algorithm. Facebook’s EdgeRank algorithm which works on factors like Affinity, weight and time, decides which posts of yours would appear on your friend’s timeline or news-feed. In most cases the reach would limit to 16% or may vary between 16 to 20%. There are so many suggestions over the web to increase your Facebook reach like keeping your posts short, using pictures or videos, engaging via QnA, relevancy or selecting the best time for your posts.

If you have tried all these suggestions and are still not getting traction, try Trendify this. Trendifythis uses a algorithm that studies the social graphs to understand how they are inter-connected and uses a combination of posting on friend’s news-feed or notify them via message to ensure that 80% of your friends get the post.  You would need to download Trendifythis Chrome extension as well in order to automate Facebook posting.

Why Facebook is so important like SEO for a website or brand?

There isn’t any doubt that today Facebook plays a very important role in overall social media and marketing strategy for promoting a brand, website or an Android/ iPhone app.  Facebook with its unique and developer friendly APIs and  easy access beats Twitter and other social media networks  in creating that viral effect for your website.

Facebook with more than 800 million active users is not less important than SEO. If you plan strategically, Facebook can be a huge source of user acquisition and engagement for your website, blog or mobile app.

Use Facebook comment box and Like button

As per Facebook an average Facebook user has 130 friends. This means that any activity, status update done by a Facebook user on his /her wall reaches at least 130 Facebook users and a single comment, like of such wall post will make it reach another 130 Facebook users.

Since around 400 million users  logs in to Facebook everyday, it make sense that you use  Facebook Like and Facebook comment box on your website or blog. Each like or comment posted using Facebook comment box is gonna increase your reach by 130 times.

Do remember that Facebook comment box is Java Script based hence your comments might not get indexed. However, you can do some smart work here by fetching comments using Facebook API and keeping them in page source  so that s search bots are able to see them. That way you would be able to leverage the viral  impact of Facebook comments and meanwhile will not loose on SEO.

Create an Facebook APP 

Think of an engaging Facebook app which can generate that viral effect (think of another “FarmVille” or Takethislollipop). Whatever is the concept or use case of your app, make sure to prompt app users  to share their app activities, comments and status on their wall. Be bit innovative to make app users seek help, opinion of their friends.

Do get offline access permission from app users. Offline access to user’s wall will let you post text, videos, images on their walls. You can use this permission to occasionally post  some interesting stuff on app user’s wall so that people in their friend circle get curios about your app.

Accelerate user acquisition  with Facebook login

Who loves to create accounts on dozen websites and remember all those user-names and passwords. It’s a well known fact that most of internet users avoid filling up registration forms to get access to a website. Sometimes websites loose potential customers just because of this cumbersome registration process.

Use Facebook login or “registration via Facebook’ to let people get access to your website and that too without filling up  any sign-up form.  You just need to create a Facebook app to provide login with Facebook or register with Facebook on your website.

There is no point of not using Facebook login on your website when Facebook lets you save user’s profile information (name, image) including user’s email address (probably that’s the main reason websites have their own sign-up forms).

Let your mobile phone app go viral with Facebook

More than  350 million users access Facebook from a mobile device every month. If you have a  iPhone or Android app, you must check out Mobile section of Facebook developers.  Facebook developer’s mobile section has lot of  things in its kitty which can help you spread the word about your app, increase user base, enhance user experience and engagement.

If you haven’t  done all these things yet, it’s high time that you get started with Facebook.