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Suhani Jain

I am a student pursuing my bachelor's in information technology. I have a interest in writing so, I am working a freelance content writer because I enjoy writing. I also write poetries. I believe in the quote by anne frank "paper has more patience than person

Manchester ECommerce Startup Made With Intent Raises £1.5M for Customer-Intent Segmentation

Manchester ECommerce Startup Made With Intent Raises £1.5M for Customer-Intent Segmentation

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Made With Intent, an e-commerce firm located in Manchester has raised £1.5 million today, which is a major milestone. This early investment round, led by Mercuri and including participation from Portfolio Ventures and former investors Haatch, advances Made With Intent’s goal of prioritising consumer intent in eCommerce strategy.

Resolving the Fundamental Issue

Manchester ECommerce Startup Made With Intent Raises £1.5M for Customer-Intent Segmentation

Image Source: eu-startups.com

Made With Intent’s mission is based on the realisation that internet retail tactics have a fundamental problem. The startup challenges the industry’s concentration on short-term, retroactive measures like conversion rate. David Mannheim founded the company and has over 15 years of expertise in optimising conversion rates in eCommerce. Mannheim contends that this strategy stifles possibilities for growth and fosters a race to the bottom that ignores the subtleties of actual consumer behaviour.

A Human-Centered Method

Made With Intent gives merchants a more human-centric view of their website performance in an effort to upend the eCommerce industry. eCommerce companies may optimise consumer journeys by using the platform’s intent measurements, predictive targeting, and seamless tech connections, which let them base their decisions on actual purchase behaviour. Made With Intent seeks to accelerate short- and long-term revenue development by enabling experience, CRM, and performance teams to effectively respond to customer demands.

Customer Impact and Beta Success

Made With Intent has had a big influence on stores including Rapha, Bensons for Beds, and Ernest Jones since its beta debut in September. Head of Digital Experience at Rapha, Nik Fletcher, commends the platform for its capacity to interpret visitor signals subconsciously, much like one would in a real store.

The Platform's Operation

Using an intuitive script, Made With Intent gathers data from online consumers and analyses over 250 signals to produce real-time predicted intent metrics. Visitors are automatically categorised according to their path, pace, and propensity to purchase, leave, or come back later. The platform allows for the seamless integration of more than forty marketing tools, giving eCommerce teams the ability to offer re-engagement strategies and customised purchasing experiences.

Worldwide Growth and Influence

Made With Intent hopes to enrol one hundred worldwide consumers in the next two years, with a current user base that includes people in the UK, Denmark, Germany, and the USA. Mannheim stresses that Made With Intent is a movement that aims to transform the eCommerce industry into one that is more intimate and focused on people rather than just a platform.

In summary, Made With Intent leads the way in innovation as eCommerce develops, transforming the market with its emphasis on consumer purpose. The firm is well-positioned to effect significant change and enable online merchants around the globe, bolstered by the backing of important investors and an expanding user base.

UnitedHealthcare CEO Says 'Probably a Third' of US Citizens Were Affected by Recent Hack

UnitedHealthcare CEO Says ‘Probably a Third’ of US Citizens Were Affected by Recent Hack

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Andrew Witty, the CEO of UnitedHealth Group, was grilled extensively on the recent hack on the company’s subsidiary, Change Healthcare, at two Congressional sessions on Wednesday. The hack, which was carried out by the cybergang AlphV, has caused major worries about data security and how it would affect millions of Americans.

The extent of the violation

UnitedHealthcare CEO Says 'Probably a Third' of US Citizens Were Affected by Recent Hack

Image Source: yahoo.com

Witty said at the proceedings that up to a third of Americans’ personally identifiable information and protected health information may have been stolen by hackers. The February 12 hack used stolen login credentials to gain access to an outdated server without multi-factor authentication. Due to this security lapse, the hackers were able to gain access to Change Healthcare’s systems, disrupting the processing of claims and affecting patients and providers across the country.

Reaction and Inquiry

UnitedHealth Group has been aggressively looking into the hack. Change Healthcare, handles around half of all medical claims processed in the United States. Witty stressed that the business is currently determining how much data was stolen. There’s no assurance that the compromised data is secure, even after paying the hackers a $22 million Bitcoin ransom, which raises fears about possible breaches.

Implications for National Security

Senate Finance Committee Chairman Ron Wyden declared the incident to be a national security danger because to its seriousness. Wyden voiced his displeasure with the lack of information available on the number of impacted patients and the financial harm done to healthcare providers. The American Medical Association and the American Hospital Association both noted that Change Healthcare’s incapacity to handle claims had resulted in large monetary losses and interruptions to patient treatment.

Demands for Supervision and Accountability

Witty was questioned by senators on the House Energy and Commerce Committee over UnitedHealth Group’s inability to stop the breach and manage its aftermath. The company’s dominating position in the healthcare sector and its possible effects on the whole economy have drawn criticism. Despite Witty’s claim that the scale of UnitedHealth Group does not provide a systemic danger, lawmakers emphasised the necessity of strengthened cybersecurity protocols and accountability.

Heading Forward

There is increasing agreement on the necessity of strengthening cybersecurity defences as investigations go on and the healthcare sector deals with the fallout from the incident. In the upcoming months, as efforts to fortify cybersecurity throughout the healthcare industry escalate, a careful examination of UnitedHealth Group’s response to the incident and its dedication to safeguarding patient data will occur.

 
Amazon Sales Surge as Company Focuses on AI

Amazon Sales Increased with Artificial Intelligence and Advertising

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Amazon’s first-quarter 2024 financial report is even more remarkable, showing a sharp increase in profits. The massive retail chain revealed a significant rise in revenue on Tuesday, blaming it on its strategic focus on advertising sales and artificial intelligence (AI).

Highlights of Earnings

With $143.3 billion in sales for the first quarter, Amazon recorded a notable 13% rise in revenue over the same time in 2023. Wall Street was expecting $142.65 billion in sales, but this came in higher. Notably, from $3.17 billion in Q1 2023 to $10.4 billion in Q1 2023, the company’s net income more than quadrupled.

AI Drives Amazon's Growth

Amazon Sales Surge as Company Focuses on AI

Image Source: foxbusiness.com

Andy Jassy, the company’s chief executive, highlighted the critical role artificial intelligence (AI) plays in spurring growth, especially in the cloud computing division of Amazon Web Services (AWS). With sales rising 17% year over year to $25 billion, AWS’s growth rate has “reaccelerated” due to the sustained focus on AI. The fact that AWS accounted for a huge 62% of total operating profit highlights how crucial it is to Amazon’s overall financial success.

Revenue is Powered by Expanding Advertising

Amazon’s ad sales saw significant rise as well, rising 24% year over year to $11.8 billion. This increase came after marketing campaigns were expanded, such as the introduction of advertisements on Prime Video earlier in the year. Using Prime Video for advertising is a calculated decision to take advantage of the platform’s wide audience base and high level of engagement.

Infrastructure Investment

Amazon expects to require more infrastructure expenditures as it develops its AI and cloud computing capabilities. Jassy emphasised that in order to meet the expanding demand for AWS services and cutting-edge AI products, more capital expenditure, or capex, is required. The company’s recent announcement of a $11 billion plan to build new data centres in Indiana is another proof of its dedication to enhancing its technical skills.

Optimistic Reaction of Investors

The financial performance and strategic efforts of Amazon have received strong feedback from investors. The company’s cost-cutting initiatives, which have included recent layoffs of over 27,000 workers, have been positively welcomed, which has helped its stock price rise. Shares of Amazon increased 5% in after-hours trading, indicating investor optimism in the company’s potential for future development.

In summary, Amazon’s excellent Q1 2024 earnings release highlights the company’s capacity to adapt and persevere in the face of a changing digital economy. Given its unwavering commitment to AI innovation and its growing advertising endeavours, Amazon is positioned to sustain its success in the very competitive retail and technology industries.

EU Investigating Facebook and Instagram Over Their Handling of Disinformation Ahead of the Election

EU Investigating Disinformation on Facebook and Instagram Ahead of Election

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Facebook and Instagram owned by Meta Platforms are being investigated by the European Commission for possible violations of EU online content regulations. EU IT regulators have responded to concerns over misleading advertising and misinformation ahead of the elections to the European Parliament.

Worries Regarding Deceitful Activities

EU Investigating Facebook and Instagram Over Their Handling of Disinformation Ahead of the Election

Image Source: communicationstoday.co.in

Growing worries regarding the dissemination of false information from both internal and external sources are reflected in the actions taken by EU authorities. The EU is concentrating on combating dishonest activities within its borders, especially by political parties and organisations looking to influence voters with misleading material, as Russia, China, and Iran have been identified as possible suppliers of misinformation.

Authority for Regulation: Digital Services Act

The Digital Services Act (DSA), which mandates that large digital companies take more aggressive action against unlawful and damaging information on their networks, provides the basis for the probe. There are severe penalties for breaking DSA commitments; these fines can reach 6% of a company’s yearly global revenue.

Doubts Regarding Meta's Moderation

Margrethe Vestager, the EU’s digital leader, voiced concerns over Meta’s moderation methods, pointing to a lack of transparency and inadequate action in relation to misleading marketing and content moderation processes. In order to evaluate Meta’s compliance with the DSA, the Commission has started procedures. The investigation will concentrate on matters like coordinated inauthentic behaviour and misinformation operations.

Meta's Reaction

With more than 250 million monthly active users throughout the EU, Meta justified its risk mitigation strategy by emphasising the protocols it has put in place for locating and resolving threats on its platforms. The business said that it would be happy to work with the European Commission and share more information about the steps it is taking to reduce risk.

Particular Issues the Commission Has Raised

Ahead of the elections to the European Parliament, the Commission brought up a number of specific concerns, chief among them being the absence of a reliable third-party platform for real-time civic discourse and election monitoring. Furthermore, criticism has been levelled at Meta for its choice to phase down CrowdTangle, its misinformation-tracking tool, without a viable successor.

Next Actions

Five working days have been granted to Meta to notify the EU of the corrective measures implemented in response to the Commission’s concerns. The investigation’s conclusion will have a big impact on Meta’s business operations in the EU and potentially influence future laws that fight false advertising and internet misinformation.

In summary, The EU’s investigation into Meta over claims of misleading advertising and misinformation highlights the need for strong regulatory frameworks to protect the integrity of online material. In order to stop the spread of false information and preserve democratic values in the digital era, regulatory oversight is crucial given the growing influence that digital platforms have on public opinion.

 
EU Targets Apple iPad in Latest Digital Dominance Crackdown

EU Targets Apple iPad in Latest Digital Dominance Crackdown

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The European Union’s aggressive attempts to stop any anti-competitive activities among computer companies have resulted in the latest setback for Apple Inc.’s iPad. With the EU enforcing strict new laws as part of its Digital Markets Act (DMA), Apple has six months to make sure its tablet ecosystem conforms with a number of preventive measures.

iPad Adds to the Hit List for DMA

EU Targets Apple iPad in Latest Digital Dominance Crackdown

Image Source: channelnews.com

Although there was previously criticism of Apple’s iOS mobile operating system, App Store, and Safari browser, the addition of the iPad represents a major step up. EU competition commissioner Margrethe Vestager stressed the need for fairness and competition in the digital sphere, noting that iPadOS is an essential platform for many businesses to contact their clientele even though it does not satisfy all requirements.

Apple's Challenges: Getting Used to New Responsibilities

The EU’s judgement is a significant defeat for Apple. The IT giant now has to work hard to modify its operating system in order to meet a lot of new requirements. These include enabling customers to remove preloaded applications—a move meant to promote a more competitive environment—and downloading apps from sources outside of Apple’s ecosystem.

Apple's Reaction: Concentrated on Customers in Europe

Apple responded by restating its dedication to European customers and recognising the difficulties the DMA presents with regard to data security and privacy. The business is committed to providing its goods and services while negotiating the changing regulatory environment, whatever the obstacles.

DMA: Going After Tech Giants

Not just Apple is included in the DMA; six of the most significant IT companies in the world are included as well; these companies are known as digital “gatekeepers.” In addition to Apple, additional regulations and more monitoring are in place for Meta Platforms, Google, Amazon, and ByteDance, the owner of TikTok, in order to stop monopolistic activities.

Principal Elements of the DMA

The DMA forbade designated corporations from exploiting third-party data to compete with merchants, favouring their own services, or combining personal data across platforms as of March 7, when it went into full force. In addition, it requires users to be able to download apps from other platforms in an effort to promote a more consumer-friendly and competitive digital environment.

In conclusion,  As Apple and other tech titans wrestle with the ramifications of the EU’s Digital Markets Act, the landscape of the digital economy is undergoing a major shift. A healthy digital ecosystem in the European Union and elsewhere depends on justice, competition, and innovation, all of which are fostered by regulatory oversight, notwithstanding its difficulties.

Iman Gadzhi: From High School Dropout to Successful Entrepreneur

Iman Gadzhi: From High School Dropout to Successful Entrepreneur

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The story of Iman Ghazi is one of fortitude, tenacity, and entrepreneurial drive. At the age of 17, Iman dropped out of high school and started a career that would eventually make him a trailblazer in the fields of digital marketing and education. We explore Iman’s incredible journey in this article, starting with the modest establishment of his digital marketing firm and ending with the creation of GrowYourAgency.com, the largest agency owner education platform globally.

Beginning: The Origins of IAG Media and Expanding Your Organisation

Iman Gadzhi: From High School Dropout to Successful Entrepreneur

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Iman’s foray into entrepreneurship started when he happened to mix his love of creating content with managing the social media accounts of his neighbourhood football club. This project developed into IAG Media, a specialised digital marketing firm renowned for its very high profitability and potent efficacy. Iman launched GrowYourAgency.com, a website devoted to assisting aspiring and seasoned agency owners in launching and growing their companies, building on the success of IAG Media.

Difficulties and Victories: Making Your Way to Achievement

Iman faced difficulties along the way to success. As a young entrepreneur, he had to navigate the intricacies of the digital world while starting a firm from the bottom up. Iman developed his abilities as an entrepreneur and digital marketer via trial and error, picking up insightful knowledge in the process.

Giving Back: A Dedication to Social Impact and Education

Iman is still dedicated to giving back to the community in spite of his personal achievements. He has funded schools in Nepal through the Pahar Trust, making a major contribution to education. Iman’s charitable endeavours demonstrate his faith in the ability of education to improve communities and change lives.

Learnings: Perspectives from Iman's Experience

Aspiring business owners may learn a lot from Iman’s story. His narrative highlights the value of resiliency, tenacity, and a readiness to accept criticism. Aspiring business owners may overcome challenges and accomplish their objectives by adopting these traits.

Gazing Forward: A Prospective Perspective

Iman’s vision for the future is still very evident as he continues to encourage and inspire businesses all around the world. His dedication is to broadening the scope of GrowYourAgency.com and offering invaluable information and assistance to agency owners throughout the globe. Iman Ghazi is well-positioned to make a significant and long-lasting contribution to the fields of digital marketing and education because of his unshakable dedication and entrepreneurial zeal.

In conclusion, it’s a legacy of impact and innovation Iman Ghazi’s transformation from a high school dropout to a well-known businessman is proof of the strength of tenacity and drive. His narrative encourages and reminds would-be business owners worldwide that everything is achievable with hard work and perseverance. Iman’s innovative legacy and lasting influence will be felt for many generations to come as he continues to pave the way in the fields of digital marketing and education.