Microsoft is introducing advertisements on the Start menu with a new trial feature in Windows 11. With this change, Microsoft Store services will be promoted through the Start menu’s Recommended area, which is normally used for file suggestions.
User Control and Restricted Rollout
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This feature won’t impact business devices used by companies; instead, it will be evaluated initially with Windows Insiders in the US Beta Channel. With Windows 11, users will be able to turn off these app advertisements in the Settings menu. Microsoft, however, is looking into user input to gauge how well these changes are received. Based on the feedback, Microsoft may decide to modify or delete these modifications.
Prior Advertising Trials
Microsoft’s latest move comes after previous attempts to test advertising in Windows 11, such as trials of File Explorer advertisements last year that were later turned off in beta versions. The business has been experimenting with Windows advertisements for more than ten years, and the Windows 10 lock screen and Start menu currently feature promotional content.
User Input and Future Modifications
The input that Windows testers offer on user experience will be crucial to the success of these advertising integrations. Should the feedback show a notable lack of happiness with these advertisements, Microsoft could reevaluate their incorporation into the final version of Windows 11.
Extension of Windows Shell Advertising
Microsoft has stepped up its efforts to market services and apps inside the Windows ecosystem throughout the last six months. More MSN material will be added to the Windows 10 and Windows 11 lock screens, the Widgets panel will be used as an advertisement board, and the Settings app will have Microsoft 365 subscription prompts integrated into it.
Turning Off Advertisements
Microsoft offers a simple way to stop these app promotions and suggestions for those who would rather not get them through the Start menu. Users may easily block these advertisements by going to Settings > Personalisation > Start and disabling “Show recommendations for tips, app promotions, and more.”
Statement on the Feature by Microsoft
Microsoft made the following announcement while introducing this functionality to Windows Insiders:
"We are now trying out recommendations to help you discover great apps from the Microsoft Store under Recommended on the Start menu. This will appear only for Windows Insiders in the Beta Channel in the U.S. and will not apply to commercial devices (devices managed by organizations). This can be turned off by going to Settings > Personalization > Start and turning off the toggle for 'Show recommendations for tips, app promotions, and more.'"
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