According to various publications, Apple TV discreetly increased the cost of its premium membership by three dollars per month on Wednesday. This makes Apple TV the fifth streaming provider to hike its monthly fee this year, following Disney+, Netflix, Hulu, and Max due to intensifying rivalry among streaming providers.
The price of the business’s TV+ streaming service was raised from 6.99 dollars to 9.99 dollars per month. News increased to 12.99 dollars from 9.99 dollars, while Arcade went up to 6.99 dollars from 4.99 dollars. The US and several other markets are affected by the changes. In TV+’s four-year existence, this price rise is only the second. When it first came out in 2019, the price was 4.99 dollars.
The yearly cost of TV+ is shifting to 99 dollars from 69 dollars. Currently, some customers get TV+ for free through offers with mobile phone carriers, like T-Mobile USA Inc.
“Since launching four years ago, Apple TV+ has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment,” Apple said in a statement.
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Apple wants to establish itself as the go-to source for streaming media. The company receives 20 percent of its income from services. Later this year, Bloomberg has learned, the business is overhauling its TV app to combine its many video products. The application compiles material from third-party services including Amazon Prime, iTunes, live sports networks, including the TV+ service.
With the TV app at the core of its growing video strategy, Apple hopes to attract more users to it. The adjustments come after pricing increases for subscription-based services were made by Netflix Inc. and other companies. Enterprises like Disney, Netflix, as well as Amazon.com Inc., have also implemented tier-based ad-supported services.
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Apple continues to be the only significant streaming service that is uninterrupted. Additionally, it continues to be the most affordable big supplier.
In the past few months, Apple TV+ has increased the amount of content it delivers and increased the variety of games available in Apple Arcade, which gives users a collection of over 200 games that can be accessed on Mac computers, Apple TV, iPhones, and iPads.
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