Netflix has announced an update to its Profile Transfer feature, allowing users to transfer their profile preferences to an existing account instead of creating a new one.
In a recent blog post, Netflix stated that the updated feature is now available and no longer requires the creation of a new account. The company described the update as a “much-requested feature” and confirmed that it would be rolling out globally to all members. Users can easily transfer their profile preferences by selecting the profile icon and choosing the “Profile Transfer” option.
From there, they can select “An Existing Account” and enter the email address and password for the account they wish to transfer their profile. Once the transfer is complete, the member will receive an email notification informing them that a profile has been moved over to their account.
This feature was initially launched in October 2022 and encouraged members to create new accounts to transfer their personal data, including customized recommendations, viewing history, and favorites list.
This feature served as a precursor to Netflix’s recent crackdown on password sharing, where users outside the account holder’s household are required to pay an additional monthly fee of $7.99 for their own membership.
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This update is particularly beneficial for users who are transitioning from living with their parents to sharing an account with a significant other or roommates. However, it’s important to note that if a user wants to transfer their profile to an account in a different household, they will be added as an extra member and will be charged the monthly fee.
Despite some online backlash regarding the new paid-sharing initiative, Netflix experienced a significant increase in daily sign-ups shortly after announcing the password-sharing rules. According to research firm Antenna, the streaming giant witnessed nearly 100,000 daily sign-ups within three days of the announcement.
In conclusion, Netflix’s update to the Profile Transfer feature allows users to easily transfer their profile preferences to an existing account, eliminating the need to create a new one. This feature enhances convenience for users transitioning between households while also reinforcing the company’s efforts to crack down on password sharing.
The update to Netflix’s new feature not only provides convenience for users transitioning between households, but it also strengthens the company’s commitment to ensuring fair usage of its services.
Despite initial concerns, the surge in daily sign-ups following the announcement suggests that many users are willing to embrace the changes. By offering this feature, Netflix aims to strike a balance between user convenience and maintaining the integrity of its membership policies.
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