Based on a memo sent out to staff by Cheif executive officer, Jonah Peretti & answers provided to The Verge, BuzzFeed will be using Artificial intelligence technology provided by ChatGPT maker OpenAI to strengthen and “personalize” the data.
Jonah Peretti claims in the document that AI will be among two significant developments establishing the future of digital media and the other being creators.
So, as per Peretti, BuzzFeed’s AI-influenced content will debut on the site in 2023 which will be improving the trivia experience, guide our pondering, and customize our information for the public. The Wall Street Journal broke the story about the memo.
“Our industry will expand beyond AI-powered curation (feeds), to AI-powered creation (content),” says Peretti. “AI opens up a new era of creativity, where creative humans like us play a key role in providing the ideas, cultural currency, inspired prompts, IP, and formats that come to life using the newest technologies.”
Source: theverge.com
AI could be utilized to create customized rom-com pitches for readers, according to one example cited by the Wall Street Journal but not mentioned in the memo. They would indeed be asked a variety of questions, along with private details such as naming an alluring flaw or picking a favorite rom-com trope, and the results would be universally accessible.
In the memo, Peretti stated that he’ll share a sneak peek of the material he’ll be introducing in February at an all-hands gathering later.
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When questioned if BuzzFeed was thinking about the use of AI in its news department, the firm’s, Matt Mittenthal, VP of communications, denied it and said they will be using OpenAI for sure.
The escalating ability of AI-based tools such as ChatGPT to compose prose has created the technology, appealing to media companies suffering from declining advertising rates. BuzzFeed, in specific, has experienced a bumpy market ride until coming out publicly in December 2021.
By June 2022, the firm’s stock price already had dropped 40 percent and has continued to drop since. Following the announcement, that BuzzFeed will use AI to create content, the company’s stock price had increased well over % at the moment of writing.
I am a student pursuing my bachelor’s in information technology. I have a interest in writing so, I am working a freelance content writer because I enjoy writing. I also write poetries. I believe in the quote by anne frank “paper has more patience than person