Cloud technology is the most innovative and in-demand technology today. Hence the number of companies that require cloud services and the number of companies that develop cloud-based solutions has increased drastically in the past five years. Braze is another leading cloud-based software company that is not only popular in the American technology industry but also provides its service all over the world. The company is known for its customer engagement platform, and we can easily estimate the popularity of Braze based on how fast it has expanded to different corners of the world. Today, the company has established its offices in countries like San Francisco, London, Singapore, Chicago, and Tokyo.
About the Company
Braze is a mere a decade old company, which got its success through its customer engagement platform used by the business for multichannel marketing. The product is based on cloud technology, so provides the best user experience to the clients. It is a publically traded company and trades on NASDAQ as BRAZE. Mark Ghermezian, Bill Magnuson, and Jon Hyman founded Braze in 2011, and Bill Magnuson is the CEO of the company. The company headquarters is based in New York, US. The Customer Engagement Platform is the major product of the company and over 1000 people are working for it. Burger King, Babylon Health, HBO Max, Pure Gym, and Grubhub are some of Braze’s permanent clients.
The Founding of Braze
Jon Hyman and Mark Ghermezian participated in and won the NYC Disrupt Hackathon for Gilt-ii in 2011. The two met the third co-founder, Mark Ghermezian, of Braze at the same event, and the trio decided to establish a Company. The three founded Braze as Appboy in 2011, raising $3 million in investments from different investors. The very next year, the company released an iOS SDK, and in 2013, it raised $7.6 million in a Series A round of funding along with releasing an Android SDK.
In 2015, the company held a Series B round of funding and raised $15 million. The same year, Appboy also introduced an API. With a Series C round of funding in 2016, the company made bagged investments worth $20 million and opened a new office in London. The company ran with the same name for six years, and in 2017, it was rebranded as Braze Inc. after it led a series D funding raising $50 million.
In 2018, Braze launched Braze Alloys for email, and the next year it introduced Google AMP for email. With Series E funding, Company raised $80 million in 2018 and is valued at f $850 million. Forbes listed the company under the Cloud 100 list of 2019. Also, Inc. named Braze one of the Best Places to Work in the same year. By 2020, Company was delivering over 100 billion messages each month. The company was named one of the Best Places to Work for the second time in 2020.
In 2021, Braze recorded an annual revenue worth $200 million for FY21. The same year, the company launched Canvas, Skyscanner, and Apptopia. The company also partnered with Snowflake and Shopify in 2021. Braze went public on NASDAQ in October 2021 and started trading as BRZE. With the IPO, the company raised $520 million and was valued at $5.9 billion.
The CEO at Braze
Bill Magnuson is one of the co-founders and the CEO of Braze Inc. He went to the Massachusetts Institute of Technology, where he completed a B.S. in Computer Science and a Master’s in EECS. After completing his higher education, Bill started his internship at Google as a software engineer. In 2010, he started working as a software engineer at Bridgewater Associates. The next year, he, along with Jon Hyman and Mark Ghermezian, co-founded Braze as Appboy Inc. and became the CTO of the company. In January 2017, Bill was appointed as the CEO of Braze.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.