The rivalry between Microsoft and Google is getting exposed in front of the public as both of them are trying to throw each other off the grid. Microsoft and Google are two of the biggest tech giants across the globe and competition between them are getting intense with time. The daily lives of common people in this digital era depend greatly on both of these company’s services.
When you are leading on the market, there are high chances of getting on the wrong side of companies you are trying to outrun. The same goes for American multinational companies, Microsoft and Alphabet Inc’s Google. Tension has been simmering between these two parties has grown due to the existing rivalry and has been unusually exposed to the public eye. The main reason for this sudden increase in tension is that the executives from both companies have been put on the defensive over competing crises (Reuters).
Problems faced by Google and Microsoft
Since both Google and Microsoft are multinational tech giants, both of their infrastructures are expected to top standards, especially on security terms. But, in the last few months, we have seen how Microsoft’s security system was compromised and recently the exchange email system was also hacked by alleged Chinese hackers. There has been more than one cyber attack on Microsoft in less than six months. Microsoft, for these cyber attacks, is facing regular scrutiny, and if continues people using Microsoft’s products will start feeling exposed. Big companies like Microsoft have data of millions of customers and thus if networks of such companies are hacked, the sensitive information of many people is jeopardized.
The first attack on Microsoft’s cloud server was allegedly the same Russian hackers who comprised the SolarWinds Corp and broke into more than one client’s server. The investigation also showed that these hackers might have accessed data from government agencies as well. Moreover, this hacking incident was one of the biggest cyberattacks ever witnessed by these tech firms. And, the second attack on Microsoft’s email server took place at the beginning of March 2021 and was committed allegedly by Chinese hackers to which Beijing declined.
On the other hand, Google is thrashed by bipartisan complaints and journalism ire for its role in gutting the media industry’s advertising revenue. Between October 2020 and December 2020, Google has faced three government antitrust lawsuits which claimed that Google was illegally maintaining a monopoly in general search and search advertising through anticompetitive conduct and contracts (CNBC). Apart from this, Google was also one of the company’s that was forced to make paid deals with local Australian media for content publishing. The Australian government enforced this law on huge tech giants who have massive power in the media industry.
The Blame game
On the hearing of last Friday at a House Judiciary antitrust subcommittee, Brad Smith, President of Microsoft, shot fire at Google. Brad Smith said to the representatives that the media organizations are being forced to “use Google’s tools, operate on Google’s ad exchanges, contribute data to Google’s operations, and pay Google money,” according to excerpts of his testimony published by Axios (Reuters). Google didn’t take it lightly and fired back saying that Microsoft has found a newfound interest in attacking Google which is coming from the SolarWinds attack when the latter allowed many big customers to be hacked due to major vulnerabilities of Microsoft. Some of these customers also include government agencies, police agencies, NATO, hospitals, etc.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more