On 18th November 2020, Sony launched the world’s smallest and lightest Full-frame camera system in India. Sony’s Alpha 7C comes with a zoom lens SEL2860 which has a compact design yet uncompromised performance. The company claims that it is not only the world’s smallest full-frame camera but also a high-performing gadget with advanced autofocus mode and high-resolution 4K video qualities. The camera system has a lot of advanced features that will help the photographers and the content creators come up with much better output and explore new possibilities. Mukesh Srivastava, Digital, Imaging Head, Sony India, said that the new Alpha 7C with FE 28-60mm F4-5.6 zoom lens has the most advanced imaging technologies unleashing the power of a Full-frame system in the palm of our hands.
Sony Compact Design yet High Quality
Apart from the advanced autofocus (AF) qualities, the camera also has versatile video shooting modes as compared to its compact design. The 24.2MP camera with a 35mm full-frame-black-illuminated CMOS sensor offers high sensitivity, an impressive resolution, and a 15-stop wide dynamic range. The camera also has a BIONZ X image processing engine and allows high-speed image data processing. Alpha 7C has a measurement of 124.0mm X 71.1mm X 59.7mm and weighs 509g. The camera offers a 5-step stabilization effect that produces a stable image without the use of a tripod. It also has a high capacity battery of NP-FZ100 to comfortably shoot for a long duration.
4K video recording
The new Alpha 7C produces excellent high-resolution low noise image quality at all ranges of sensitivity. Apart from photography, the user can also make excellent videos of diversified stuff from shooting nature to portrait. The standard ISO of the camera is up to 51,200 and expandable to ISO 50-204. For more details, you can always check the website of the company. The camera allows 16-bit processing and 14-bit RAW output. Other advanced video qualities supported by Alpha 7C is HDR (HLG) and S-Log/ S-Gamut profiles, Slow and quick motions, full HD-recording at 120 fps3, etc. The camera also captures twice the amount of data required for 4K videos to produce clearer footage.
Advanced Autofocus (AF) mode
Sony Alpha 7C has integrated AI-driven functions to do real-time tracking while the shutter button is half-pressed. When the user presses the AF-ON button both tracking and AF are activated. There is also a “Touch Tracking” option useful for both stills and movies. Alpha 7C also has Real-time Eye AF to accurately focus on both humans and animals. The eye will automatically track and lock the subject with high precision. This camera also has a newly developed shooting unit that allows continuous shooting up to 10 fps.
Dream of any video creator
As mentioned by Mukesh Srivastava this camera is specially designed so that the content creators can explore new possibilities and come up with more engaging videos and photos. As this camera is a very good option for shooting fast objects, this is already on the bucket list of many vloggers and video creators. Moreover, for capturing better selfies and overhead shots, this camera has a side opening vary-angle LCD monitor. This LCD monitor helps immensely to take low ground-level shots as well. The movie button has been shifted to the top of the camera making it easy for the videographers to operate while shooting. Alpha 7C also comes with an amazing audio interface with Multi-Interface (MI) Shoe. This helps make the input audio signals filter and get clearer audio recordings. Headphone and microphone jacks are also provided with Sony Alpha 7C.
A smooth workflow
The LCD monitor provides optimal visibility even in bright lights. The touch panel is of large touch-sensitive 3.0 type with 921 thousand dots approximately. Sony Alpha 7C has been designed exclusively keeping the user in mind. This includes Wi-Fi communication to transfer images and videos to a smartphone for convenience and saving purposes. The camera has been provided with a USB Type-C connector that supports SuperSpeed USB 5Gbps. The connector allows charging from an external source while shooting.
The new Sony Alpha 7C will be soon available in all Sony Centers, Alpha Flagship Stores, and other major electronics stores across the country. The price of Alpha 7C (body only) is Rs 1,67,990 and the price of Alpha 7CL (along with the new Kit Lens SEL2860) is Rs 1,96,990. Both will be available from 18th November 2020.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more