Blippar is a well-know augmented reality platform, assisting thousands of brands and retailers. In a very short duration, the firm has attracted 100 Million dollars plus funding. As well, it acquired leading brands as a client.
Jessica Butcher and her other business partners set up the firm back in 2011. Since then, the firm has been pushing the boundaries of what is possible in augmented reality. To improvise the service it managed to acquire the leading AR company called Layer. Blippar has helped numerous brands and retailers with advanced AR platform.
More About Blippar
It is one of the dominant firms on earth in the field of Augmented reality and AI. In fact, after acquiring the pioneer firm of AR, it remarked it’s presence on the international level. Top brands like Nestle, GSK, PepsiCo, Porsche are the clients of Blippar. As well, dozen of emerging brands uses its technology to create an exciting and convincing experience. Till now, Blippar has enhanced everyday life with Augmented Reality, as well, it continues.
Over the period, it improved the service and enable access to the AR ecosystem. So, its products and services match the needs of its clients.
Acquisition strategy
Understanding the need of clients and the increasing popularity of AR, Blippar used an acquisition strategy to explore the business. One of the noticeable acquisitions by Blippar is Layer. Because it was a pioneer firm in AR. With this acquisition, Blippar is ready to meet the requirements of the growing AR industry. In 2015, the firm has also invested in WaveOptics. So, the development of low energy lenses will increase. As these lenses can be fitted into an ordinary spectacle frame. Thus, the AR implementation will be easier.
Awards and Recognition
No doubt, Blippar has helped numerous brands and retailers with advanced AR platform. For its excellent research and innovation in Augmented Reality, it is honored with many awards. Such as CNN remarked it as one of the fastest-growing companies. Moreover, Forbes also recognized it as one of the fasted growing companies. In fact, Blippar managed to keep the name in the list of most disruptive companies for three consecutive years. Also, Bloomberg honored it as a top Business Innovator. And of course as a most innovative AR/VR company, Fast Company.
Glimpse to founder’s life-Jessica Butcher
She is a technology entrepreneur, angel investor, and NED. As well, having a demonstrable track record of building ambitious, fast-growth businesses from scratch over the last 15 years. Jessica is co-founder of several award-winning businesses. In fact, her businesses have raised $100M plus cumulatively and challenged their respective industries.
Apart from that, she is an experienced public speaker and media commentator on the subjects of entrepreneurialism. Moreover, she is the well-known women in business and technology, mobile and technology trends, digital harms and detox, etc.
Education and Early Career
Jessica attended the University of Oxford to study MA Ancient & Modern History. While she attended King Edwards Birmingham for primary education. At the age of 17, she did a part-time job as a cashier at the petrol station. However, she worked at many top positions after that. She is one of the founding members of Tick Done. It is a Micro-video platform for peer-to-peer sharing of ‘how-to’ knowledge.
Other Business Ventures
Moreover, she was a Non-Executive Director at Azoomee. The only multimedia entertainment service for children that offers 1,000s of interactive games, videos, and audiobooks in one safe place. It is age-appropriate; parent-approved messaging; and no advertising. Plus she founded Integritour in 2010. First tour company to cover the Western region. Also, she worked at a lead position in Business Development & Marketing EMEA at Alibaba.com. There, Jessica managed supplier-side marketing throughout Europe, the Middle East, and Africa. In fact, she is appreciable of getting 100,000 new business suppliers to the platform within a year.
Triumph of Jessica
She is awarded an MBE in the 2018 New Year Honours List. As well, she is named as one of the ‘Inspiring 50’- the most inspiring women in European tech in 2016. Moreover, Jessica marked her name in BBC’s international list of ‘100 Women’ in 2014, Fortune Magazine’s global ‘Top 10 Most Powerful Women Entrepreneurs’ in 2012. Moreover, she is the winner of the Natwest EveryWoman Iris tech award in 2013.
Jayshri is an Electronics Engineer, but her passion towards writing made her to be in this field. Apart from content writing, she loves reading, writing and surfing on various topics. In her free time, she likes to watch TV series and news. Sherlock Holmes is her all time favorite show. Jayshri loves cooking various Indian-western dishes.