By now we have already become familiar with the term SaaS and the term SaaS stands for Software as a Service. In this kind of service, the company makes software whose license is given to other companies on a subscription basis. IT sector has various needs and in every company, smaller or bigger, an IT department is mandatory. It is important for the proper functioning of the business.
And, all these have eventually topped our priority list once the internet started becoming affordable by everyone. Speaking about SaaS, Boost Media is one of the largest and fastest-growing B2B SaaS companies that exist. Rob Lenderman and David Greenbaum founded the company in 2009 and since then it is excelling in the creative marketplace. Boost Media provides one of the best services in the sphere of digital marketing meeting every need of the clients.
Boost Media Founders
Rob Lenderman went to North Carolina State University to acquire his bachelor’s degree in Nuclear Engineering. He completed his graduation in 1995. In 2000, Rob joined LendingTree as a Lead Developer and eventually, he received a promotion as SEO Architect. He left the company in 2007 and joined Interval International-IAC. He worked there as a product developer for three years.
In 2010, Rob joined Clearwire as the Director of eCare and left it for co-founding Boost Media. He was the Chief Product Officer of Boost Media until Adlabs Technology acquired the company in 2019. Currently, he is holding the same position at Adlabs Technology.
David Greenbaum went to the Yale School of Management for completing his MBA. His career started as an analyst in Goldman Sachs after which he started working for Plum Capital. In this company, he worked with many start-ups handling finance operation of them. It gave him a clear perspective of how he should start one.
David also worked at Interval Leisure Group as the Director of Strategy and M&A. After co-founding Boost Media, David also founded OnPlan.
Funding to Boost Media
Both the founders were well experienced when they founded Boost media. David, by then had already mastered the art of managing finance. The company received its first funding in the year 2011. In the seed funding, Boost Media raised $1.6 million. Some of the major investors included David Frankel, Jed Katz, etc. There was a total of eight investors that led this funding round.
The early Series A funding round took place in September 2011. Webb Investment Network led the funding round. There was another funding round in 2012 and the company raised $1.4 million. Javelin Ventures Partners led another funding round in 2013 and the company raised $2 million.
In 2013, the company raised $8 million in Series B funding from Western Technology Investment, Javelin Ventures Partners, and Battery Ventures. This year, the company also carried out its Series C funding round where it raised $19 million. Within a few years of founding the company, it landed many big investors.
Growth and Success
By this time, Boost Media has already become a well-acknowledged digital marketing service provider in the industry. From displaying advertising to social video, Boost Media released many platforms for better reach.
One such platform was released in 2016 and it was called Boost Media’s Express Platform. It was released in 2016 to help users have access to a marketplace with more than 1,000 professional copywriters.
Within 2016, Boost Media landed more than 200 customers including some big businesses like Jockey, Shutterfly, Liberty Mutual, etc. The team of Boost Media comprises of more than 1,000 experienced copywriters and designers. The company has its headquarters based in San Francisco.
Acquisition by Adlabs Technology
Adlabs Technology is a company working in the field of paid-search ad creations, optimization, and analysis which are powered by AI. The company announced the acquisition of Boost Media in 2019. The agreement included top to bottom of Boost Media’s assets including customer contracts, patents, trademark brands, software platforms, websites, etc.
The key employees of Boost Media were also accepted in the company including Rob. Currently, the company is performing all its operations under the name of Adlabs Technology. Before the acquisition, the company showed excellent results as an independent entity landed many lucrative clients.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more