A company needs a variety of marketing resources for its proper functioning. Designing a proper website, frontend development, creating a mobile application, etc are the basic requirements of any company. From an apparel company to a software company, a strong technical back-up is always on demand.
Most of the companies tend to hire freelancers and assign projects. But, a separate team is needed to supervise the tasks as well. So, what can be the best solution than getting everything done under the same roof? Schbang, a Mumbai-based technical agency is providing marketing solutions for a wide range of audiences.
Harshil Karia, Sohil Karia, and Akshay Gurnani established the company in 2015. Since then the company is trying to provide the best advertising solutions to its customers.
About the Founders
After graduating from high school, Harshil went to the University of Mumbai. He studied advertising, media, and marketing and graduated in 2008. In 2009, he went to the University of Toronto to learn more about finance.
During his bachelor’s degree, Harshil was an intern at Dentsu Marcomm Pvt. Ltd as a trainee copywriter. In January 2007, he started a job at LifeStyle Networks Ltd as a marketing executive. He continued for six months and shifted to WATConsult in November 2007. In 2008, Harshil co-founded FoxyMoron, a digital agency. He co-founded Schbang in 2015 and currently serves as the managing director of the company. He is also the CEO of Proof Analytics.
Sohil went to Greenlawns School, Worli and then completed his bachelor’s in commerce from Podar College of Commerce and Economics. In May 2010, Sohil joined FoxyMoron as a junior visualizer and finally became the senior art director before leaving the company. After co-founding Schbang, he became the chief design and technology director.
Akshay went to the same school as Sohil and completed his higher studies from H. R. College of Commerce and Economics. In June 2010, he started a job at TresVista Financial Services as a financial analyst. He worked at FoxyMoron for four years and currently serves as the CEO of Schbang. All three co-founders decided to start their journey while working for FoxyMoron.
The Decision
The trio started planning the layout of their future business before resigning from FoxyMoron. But, when Harshil stepped down it was a shock to the world because till then media had no information about Schbang. Harshil also said that they chose not to involve media and it is the reason they became successful in launching the product.
Everything is Planned
Resigning from FoxyMoron wasn’t an impulsive decision for any of them. Because they planned and strategized for eight long months before launching Schbang. So, when they founded the company it already had sixty good numbers of employees. The main office was established in Mumbai. And, apart from that they also had an office on Delhi.
When Schbang was launched, it already landed many lucrative clients like BBlunt, Good Knight, FirstyCry.com, Sequoia Capital, and many more. When Harshil was asked why they kept themselves shrouded, he said they were busy creating partnerships with big companies. This proves that Harshil is good at marketing and strategizing.
Passion
The co-founders try to create a very positive working environment with brimming passion. The founders are also deeply indulged in spreading social awareness in any kind of necessary situation. It also promises good quality product which is budget-friendly as well.
The Journey of Four Years
Within the span of four years, the Schbang community size has expanded both in terms of customers and employees as well. Currently, some of the top-most clients of Schbang are Baskin Robbins, Mattel, Castrol, etc.
One can provide better solutions for their customers when they understand them well. This is one of the main strategies rather fundamental rules of Schbang. Since the entire business depends on better marketing on behalf of their customers; they try to maintain a very friendly relationship.
Apart from keeping its customers close, Schbang prioritizes technology. Because let’s just admit what’s more important to a company than tech when it is providing IT solutions. The two main targets of Schbang for the year 2020 are growing to a family with more than 500 members and hitting a net revenue of 100 crores.
Annasha Dey is an NIT student, who apart from studying engineering is also a content writer. She has a great interest in photography, writing, reading novels, and travelling as well. She is a foodie who loves socializing and hanging out with her friends. She is also a trained Kathak dancer and a big fashion enthusiast. Dey also loves watching TV series, which includes F.R.I.E.N.D.S. and Big Bang Theory. To be a better writer she prefers to read more