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Asana

Asana – The Makers Of Simplified Management Tools To Help Companies Focus On Their Goals.

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Small or big, goals are necessary for every type of growth, be it personal growth or growth as a big company. To achieve these goals, one needs to have a system or discipline that would help manage the tasks required to be fulfilled for those goals. The idea behind founding Asana has been the same. The company was founded to provide companies with software and web applications that would help them reduce the complexity of managing their teams, daily tasks, etc. so that they can achieve their targets (small or big) with lesser efforts and in time. The applications by Asana do not only help companies manage their teams and tasks, but also help the employees increase their productivity.

About Asana

Asana is a task management and productivity software development company founded in 2008. Dustin Moskovitz and Justin Rosenstein founded the company to reduce the complexity of daily office work for the companies so that they can focus on the major part of the work. Asana is a Sanskrit word that means Yoga pose. The company headquarters is based in San Francisco, California, US and offers services to its clients globally. The software and applications by Asana include tasks like organizing and managing daily office work, managing the teams, and tracking the progress. Apart from web applications and software, Asana also provides API integration to third-party applications. Gmail, Outlook, Google Drive, Dropbox, and Slack are some of those applications with Asana API integrations.
As of 2019, around 1000 people are working at Asana, and it made annual revenues worth $142.2 million in the same year. The company is publically traded, trading on New York Stock Exchange as ASAN.

Asana
Image source: thisweekinstartups.com

The Company History

Dustin Moskovitz and Justin Rosenstein were working together at Facebook in its beginning years. The two worked on improving the productivity of the Facebook employees, as CTO and the engineer manager, respectively. In 2008, the two left their jobs at Facebook to establish Asana. The company launched the beta version of their software in 2011 and offered it for free to companies. Later in 2012, Asana released the software for commercial use. The software from Asana is to manage the collaboration of the employees and daily tasks. It is a software-as-a-service that provides multiple features helpful for companies to handle their projects and their teams.
In 2013, Asana launched another software named Organizations providing administration tools for companies. The next year, the company released Calendar View for iOS and the Android app for the same came in 2015, including team conversations feature. By the next year, Company had added more features to its software like team management, member management, status updates, task dependencies, custom fields, Boards, pre-made project templates, and security features, etc.
Asana partnered with Microsoft in 2017 and integrated its features into Microsoft Teams. The same year, Gmail also integrated some Asana features into it, resulting in the release of comment-only projects. Asana also released its versions in French, German, Spanish, and Portuguese in 2017 and 2018. CSV importer and Timeline came in 2018. In 2021, Asana launched a special app for Zoom as well as a new Enterprise Work Graph suite.
Though Asana is not a very old company, it has been successful in bagging contracts and partnerships from big names like Google, Slack, Wufoo, Okta, Uber, Zoom, IBM, eBay, and Microsoft, and over 100,000 other paying customers. The company has won a few recognitions, like “one of the best collaboration and productivity apps for teams” by PC Magazine in 2017 and “one of the Best Workplaces for Parents” by Great Place to Work in 2020.

The Founder/CEO

Dustin Aaron Moskovitz is one of the co-founders and the present CEO of Asana. He was born on 22 May 1984 in Gainesville, Florida, U.S. Moskovitz went to the Vanguard High School and joined Harvard University to pursue a graduate degree with an economics major. He was one of the four roommates with Mark Zuckerberg at the university. So when Zuckerberg decided to drop from college to work on a Facebook full time, Moskovitz too joined in and moved to Palo Alto with him. Moskovitz was the first CTO at Facebook and spent four years at the company. In 2008, he, along with Justin Rosenstein, left Facebook and started Asana. Moskovitz became the first CEO of Asana and is still serving the company as the CEO.

37signals

37Signals: Jason Fried’s Web Design Company that launched the first commercial product Basecamp!

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37Signals is a remote software firm, which is, later on, changed its name as a Basecamp. Earlier, it worked in the field of web design. However, Basecamp shifted its focus towards web application development since 2004. Ruby on Rails, Basecamp, Campfire are the best-known products of the company. It is based in Chicago, Illinois and three web designers set up the firm back in 1999.

Jason Fried is one of the founders, presently serving as the CEO of 37Signals (Basecamp). Under his policies, the firm continued to build miscellaneous web-based productivity tools that match the requirements of the present era. Let’s see the journey of 37Signals, from web design company to web application development firm.

The Backstory of Foundation

It was a web design firm set up in 1999 by E. Kim, Jason Fried, and C. Segura. As a matter of fact, they named it after 37 radio telescope signals. Earlier, the firm worked for other several organizations to build and re-design their websites. The business was also running great and the company acquired lots of projects in a few months. But keeping track of all things got complicated as well, the team was somewhat disorganized. As a result, taken projects dragged on too long, miscommunication between team members increased, and things began to fall out of the track.

That time, Email was only medium for handling work, but it had limitations for long-running projects taken by the company. And so, founders realized that a better project supervision tool is a must to keep the track of all things. They searched several tools which can help them to organize the work to be done, communicate ideas as well as to share work with clients. Well, they found few, but those were complicated and hard to use.

Basecamp was born

After using several project management apps, the needs of owners didn’t fulfill. Thus, they opted to build a simple app on their platform. Soon, they started to use the tool for project administration with the clients. However, this tool showed results; projects ran better. As well, their clients appreciated the organization and improve communication. In fact, 37signals’ clients started asking about the software they were using for project managing.

That’s how the product of a 37Signals called Basecamp was born. Founders priced the software fairly and launched it in the market in 2004. 37signals adopted a new strategy in 2014, the company entirely focused on the flagship product. Also, renamed the company’s name from 37signals to Basecamp.

Basecamp boomed

37Signals’ first commercial product was Basecamp. After its launch, the Basecamp software used by many for project management. Churches, schools, consulting firms, publishers as well as governments started using Basecamp for its better project supervision. Thereafter, the firm launched several other applications in the market. Includes, Backpack, Campfire, Highrise, etc. Also, the web application Ruby on Rails, which was created for internal use of the company made public in 2004.

In 2014, Basecamp first hit the market, 15,000,000+ people have worked on a project with Basecamp. Since then every week, thousands of firms sign up to use Basecamp. As everything runs smoother with Basecamp, people like to use Basecamp for their project management. Basecamp enabled better handle on the business, in return, the teams become more self-sufficient. Also, Basecamp apps are available on various platforms including, iOS, Android, Mac, and PC, integrations.

Other Products of 37Signals

Apart from Basecamp, the company launched several other products in the market. In 2006, it launched an online chat platform called Campfire. However, it then merged into Basecamp 3. Thereafter, a free web application framework known as Ruby on Rails made open source in 2004.

Glimpse to Founder Life- Jason Fried

Jason shared a great contribution to set up 37signals in 1999. Also, he is the makes of Basecamp and other web-based tools of the company. He attended the University of Arizona to study Finance. Apart from that, he is Rework’s co-author. In addition, he is also a columnist at Inc. Magazine known as Getting Real. Where he published his articles monthly.

Presently, he is serving as the president of Basecamp, earlier known as 37Signals. Under his guidance, the company continued to build miscellaneous web-based productivity tools that match the requirements of the present era.

Bottom Line

The first commercial product of 37Signals, Basecamp is becoming popular amongst several firms that needed a better project management platform. In 2004, only about 45 clients were using Basecamp, which increased every year. Presently, more than 3.3 million peoples are using Basecamp for better project management. In fact, the number is rising day by day!

duolingo

Duolingo : The Biggest Free Language Learning Platform

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Even though there are thousands of languages in the world, English has become the main medium of communication. But still, many of the people are struggling with finding a better institute, where they can learn the language at a cheaper price.

Some people want to learn different languages as a hobby, and some need to learn a different language to get a better job. But getting admission into a good college or institution is not easy for everyone.

Thinking of this obstacle, the professor and student duo, Luis von Ahn and Severin Hacker, thought of developing an online platform that could help the people around the world learn different languages for free.

Duolingo Founders
Image Source: inc.com

Luis von Ahn is the Carnegie Mellon University professor, who is also the developer of reCAPTCHA. And, Severin Hacker was a graduate and Ahn’s student from the same university.

Ahn is a native of Guatemala, a place where the scope of getting a basic education is only 30 per cent. Ahn was a bright student and wanted to study Mathematics. But unfortunately, there were no resources for studying Maths in the whole country. But if a person is working hard, no obstacles can stop him/her from achieving their dreams. Ahn’s determination brought him to the U.S., and he joined the Duke University.

Ahn completed a BS degree in Mathematics from the university in 2000. In 2005, he received a PhD degree in Computer Science from the Carnegie Mellon University. The next year, he joined the Carnegie Mellon School of Computer Science, Carnegie Mellon University as the faculty member.

Ahn is recognised for his researches on CAPTCHAs and human computation. He has won many awards for his work including acclaim as the 50 Best Brains in Science by Discover and one of the 10 Most Brilliant Scientists by Popular Science Magazine.

Severin Hacker was born in 1984 in Zug and was brought up in Zurich. He completed a B.S. from Zurich and then moved to Pittsburgh. In Pittsburgh, he joined the alumni of Carnegie Mellon University and received a PhD degree in Computer Science. Hacker met Ahn at the university, where Ahn was his graduate advisor.

Being from a place where people struggle with the English language, Ahn and Hacker wanted to create a system, that could translate the website language from English to the other languages. This way, the people who did not understand English could access the website in their own language. But the two were not convinced about this idea completely and decided to develop a program that could do two things at a time, i.e., translate sentences into foreign languages and translate simple phrases in documents.

At the time, another language teaching app, Rosetta Stone, was getting famous. But the paid subscription of the app could not get more subscribers, and it was limited to the ones who could really afford it. But as the two co-founders had come from a place that where not all were economically well, they knew that not all can afford to pay for studies. The two knew that there is a larger population that require to learn a new language, especially English, and if they get a chance, it would be great for them. This led the two co-founders to build a simple and free language learning platform Duolingo.

The two started working on Duolingo in 2009, at the time when Ahn had just sold his startup reCAPTCHA to Google. In November 2011, the two started the beta testing of their product. In the beginning, they used the approach of crowdsourced translations. This gave birth to the early premise of the company, “learn a new language while translating the web”.

A National Science Foundation grant and the Ahn’s MacArthur fellowship sponsored the project initially. Later, Duolingo raised $3.3 million investments from Union Square Ventures and actor Ashton Kutcher’s firm, A-Grade Investments in a private Series A funding.

Ahn talked about Duolingo at his TED Talk in the same year, where he got a chance to reach a bigger number of audience. Though it was not a sales pitch, Ahn talked about the broken education system in underdeveloped countries and the benefits of using Duolingo. The speech received 1 million views, and this way, 300,000 users entered the waiting list for Duolingo signup.

The next year, with much improvements, Duolingo was released for the general public, and the platform included four languages, i.e. English, Spanish, French and German.

The company reported that not only the job seekers and students but the English teachers across the world were also using Duolingo. In late 2012, the company released an iOS app for its users, and the next year, the company also launched the Duolingo Android app. The Android app became an instant hit and had over 1 million downloads within the first three weeks of its launch.

In 2013, Duolingo partnered with BuzzFeed and CNN. The company raised $15 million in series C funding. By 2017, the company had received a total $108.3 million investment.

Though the service is completely free and does not support ads. To generate a certain revenue, the company uses periodic advertising. If the users do not want to see those ads as well, they can pay a subscription fee. The platform offers support for over 25 languages and 30 different courses. On the advice of Hacker, gamification was added to the platform.

The Duoliongo app was named as the number one app on Play Store and App of the Year on Apple Store in 2013. As of 2014, Ahn is serving the company as the CEO. Hacker and Luis von Ahn received the Tech 50 award in 2015.