tech news

CD Projekt to launch Cyberpunk 2077 expansion on Sept. 26

The most well-known video game developer in Poland, CD Projekt revealed on Sunday at the Xbox Games Showcase that the much-awaited “Phantom Liberty” expansion for its flagship title Cyberpunk 2077 will arrive on September 26.

Phantom Liberty’s upcoming release on September 26th is announced in a new teaser for Cyberpunk 2077. A preview of what V will encounter when she travels to the brand-new neighborhood of Dogtown to save the president is also provided.

The new character portrayed by Idris Elba, who previously portrayed Stringer Bell in The Wire, Luther in Luther, and Knuckles in Sonic the Hedgehog 2, is also introduced in the teaser.

Also Read: Final Fantasy VII Rebirth launches in early 2024

The release will be CD Projekt’s first significant debut following the buggy release of Cyberpunk 2077 in 2020. Keanu Reeves, who will once again play Johnny Silverhand, revealed the trailer for the next expansion. Idris Elba, another well-known actor, will appear in “Phantom Liberty” and play the entirely new role of Agent Solomon Reed.

The expansion is the final project to be created using CD Projekt’s proprietary RED Engine; moving forward, the firm will use the third-party Unreal Engine. PCs and next-generation consoles will both receive “Phantom Liberty” upon release.

Phantom Liberty shows V yearning for the chance to be able to preserve her life in return for accepting a mission to save the president of the New United States. In addition to teaming up with Idris Elba’s outstanding NUSA agent Solomon Reed, Keanu Reeves’s best nemesis Johnny Silverhand is back as well.

In addition to the main plot, CD Projekt Red notes that “the expansion also comes with a slew of new content, including new quests, gigs, and gig types; new vehicles, tech, cyberwar, and weapons; a brand new Relic skill tree for even more freedom in crafting one’s own unique playstyle, and more.”

Cyberpunk 2077 is an action role-playing video game developed and published by CD Projekt. Set in a dystopian future in the year 2077, the game takes place in Night City, a sprawling metropolis in the Free State of California. Players assume the role of V, a mercenary outlaw who can be customized in terms of appearance, skills, and backstory.

The game offers a vast open world with a mix of exploration, combat, and story-driven quests. Players can engage in various activities such as hacking, driving vehicles, and engaging in gunfights. The gameplay incorporates both first-person and third-person perspectives, providing an immersive experience.

Cyberpunk 2077 garnered significant attention prior to its release, but it also faced controversy due to technical issues and performance problems on certain platforms upon launch in December 2020. CD Projekt has since released several patches and updates to address these issues.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Google launches AI-powered advertiser features

Google announced on Wednesday the debut of two new features for advertisers powered by artificial intelligence. These features will help advertisers identify the most effective ad placements for their brands across all of Google’s services.

The tech industry has been dominated by AI in recent months as a result of Google and other companies creating inventive chatbots that can engage people in open-ended conversations. In order to better serve advertisers, who provide companies with money, AI is also being used more and more.

Google’s launch of AI-powered advertiser features represents its ongoing commitment to automation and harnessing the power of artificial intelligence to enhance advertising capabilities. By leveraging AI, Google aims to provide advertisers with advanced tools and features that streamline campaign management and optimize ad performance.

Also Read: Google AI to power virtual travel agent from Priceline

Google has already provided AI advertising tools, but it is now utilizing the technology to assist brands in achieving more focused objectives for their advertisements. Google’s AI algorithms can analyze various factors, such as historical campaign data, user behavior, and contextual signals, to optimize bidding strategies automatically.

This helps advertisers achieve their campaign goals more efficiently while reducing the time and effort required for manual bid adjustments.

Demand Gen, one of the new capabilities, uses AI to distribute an advertiser’s video and photo advertising across a number of platforms, including Gmail, the YouTube feed, and Shorts, YouTube’s answer to the well-known short-form video app TikTok.

According to Vidhya Srinivasan, vice president and general manager of advertising at Google, AI will make it unnecessary for advertisers to consider where to place their ads and would instead concentrate on identifying spots that are “shiny, visual, and immersive.”

According to Google, the second new feature will employ AI to identify the ideal ad placements in order to maximize the number of views for a brand’s video advertisements.

According to preliminary testing, brands used the new tool to get 40% more video views overall, Srinivasan added. Brands will be able to concentrate more on their advertising plan and storytelling by employing AI to take some of the “grunt work” away from advertisers, she continued.

Also Read: Google quietly ends support for decade-old Chromecast

AI can assist advertisers in creating effective ad campaigns. By analyzing past performance data, user behavior patterns, and industry trends, Google’s AI can generate campaign structures, ad copies, and targeting options that are likely to yield better results.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

GameStop ousts CEO, elevates Cohen as sales fall again

Leave a Comment / News, Tech News / By Suhani Jain

GameStop stated on Wednesday that it dismissed the chief executive officer Matt Furlong and appointed Ryan Cohen as the chief executive officer.

Furlong’s dismissal was not explained by the corporation, which also declined CNN’s appeal for more details. Even so, Furlong will be eligible to earn wages along with benefits connected with a dismissal without reason, per a business filing along with the Securities and Exchange Commission, or SEC. Since 2021, Furlong had served as CEO of GameStop.

Furlong was dismissed as the chief executive officer on Monday, the very same day he withdrew from the board, according to the business’s regulatory statement.

Also Read: Is Meta testing Reels on Quest?

GameStop added that his board resignation “did not result from any disagreement with the company on any matter relating to the company’s operations, policies, or practices.”

CEO Matt Furlong was fired precisely two years after GameStop recruited a previous Amazon.com employee back from Australia to the US where he had previously been working,

On Wednesday, the business also announced its first-quarter earnings, referring to sales of 1.24 billion USD, a decrease from 1.38 billion USD in the corresponding period the previous year.

A total loss of 50.5 million USD was also announced by GameStop (GME), which is lower than a loss of 157.9 million USD in the first quarter of the year 2022. The loss happened just a few months after GameStop (GME) declared its first quarterly earnings in two years.

It canceled the quarterly telephone conference it usually holds to go over its financial results.

Post-hours trading saw a roughly 20 percent decline in GameStop’s stock following the release of the business’s earnings report and the restructuring of its C-suite.

Ryan Cohen, a co-founder of Chewy, became part of the GameStop executive board in 2021 upon obtaining a stake of over 13 percent in the game business. Investors’ faith that Cohen’s online sales expertise might assist GameStop overhaul its finances led to GameStop becoming the face of that year’s “meme stock rally,” which was also supported by GameStop.

Also Read: Final Fantasy VII Rebirth launches in early 2024

Bed Bath & Beyond (BBBY), AMC Entertainment (AMC), and other stocks, including GameStop, also witnessed high levels of volatility as they became more well-liked by ordinary traders on online platforms, especially Reddit’s WallStreetBets forum, towards the beginning of 2021.

GameStop’s shares rose at this time to an overnight record-breaking high of 483 USD before dropping. The stock’s Wednesday closing price was roughly 26 USD.

Suhani Jain

I am a student pursuing my bachelor’s in information technology. I have a interest in writing so, I am working a freelance content writer because I enjoy writing. I also write poetries. I believe in the quote by anne frank “paper has more patience than person

Final Fantasy VII Rebirth launches in early 2024

Leave a Comment / News, Tech News / By Sandhya Gupta

The release date for Final Fantasy VII Rebirth, the follow-up to the acclaimed RPG remake, has been announced. It will launch on the PS5 at the beginning of 2024.

The second game in the Final Fantasy VII remake series, Final Fantasy VII Rebirth, explores the tale of the legendary fantasy game that reinvented the RPG subgenre in three different games.

After escaping the dystopian city of Midgar, the enduring heroes Cloud, Barret, Tifa, Aerith, and Red XIII are rejoined in Final Fantasy VII Rebirth. They then set out on a quest to find Sephiroth, the furious swordsman from Cloud’s past who was believed to have perished.

Also Read: Google AI to power virtual travel agent from Priceline

Players will experience an expansive universe in this stand-alone adventure, which has been built expressly to take advantage of the PlayStation 5 console’s capability and features a new level of graphical richness.

Players will experience a compelling narrative filled with puzzles to solve as they follow each party member’s personal journey and forge stronger ties with one another as they take on formidable foes.

Final Fantasy is a long-running and highly popular role-playing video game franchise created by Hironobu Sakaguchi and developed and published by Square Enix.

The series originated in 1987 with the release of the first Final Fantasy game for the Nintendo Entertainment System (NES) in Japan. Since then, the franchise has expanded to include numerous mainline entries, spin-off games, sequels, prequels, and other related media.

Each mainline Final Fantasy game typically features a new world, characters, and storyline, although certain elements such as recurring creatures, spells, and themes may be present across multiple titles.

The series is known for its engaging narratives, memorable characters, intricate battle systems, and beautiful music composed by Nobuo Uematsu.

Also Read: Snap hires new head of engineering from Google

The franchise has been a pioneer in the RPG genre, introducing various innovations and setting high standards for storytelling and gameplay mechanics. Some of the most notable entries in the series include Final Fantasy IV, Final Fantasy VI, Final Fantasy VII, Final Fantasy X, and Final Fantasy XV.

The games often blend fantasy and science fiction elements, offering rich and immersive worlds for players to explore.

Final Fantasy has had a significant impact on the gaming industry and has garnered a dedicated fanbase worldwide. It continues to be a prominent and influential franchise, with new titles and remakes being released on various platforms, including consoles, handheld devices, and PC.

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Google AI to power virtual travel agent from Priceline

Leave a Comment / News, Tech News / By Sandhya Gupta

According to reports, Google is bringing its own AI engine to Priceline, an online travel firm, to assist users book trips using a chatbot.

According to Google and Priceline, the new feature, which will include a more advanced chatbot, could go available as early as this summer. Now that Priceline has access to Google’s generative AI, the platform can more effectively extract data from various sources, like hotels.

The customer can then be presented with that data in a way that makes it seem as though a human wrote it, as Google’s Bard is known for doing.

Also Read: Google quietly ends support for decade-old Chromecast

The chatbot would act as “a personal concierge” for users, said Martin Brodbeck, Priceline’s chief technology officer, to Reuters. Brodbeck stated, “You can easily find out that in Bryant Park there’s a Christmas market that runs from early November all the way through the beginning of January when you’re actually booking your hotel.”

The digital infrastructure of Priceline will also receive support from Google on the backend. The hundreds of software professionals who work at Priceline are apparently going to use artificial intelligence to generate code. Additionally, Google’s search engine will be integrated into the company intranet, and its AI will help sell popular spots to consumers.

When combined with excellent generative-AI content, Brodbeck told Reuters, “You could have it create images like a lovely beach.”

Google has long been the distant No. 3 provider of cloud services like data storage, so using AI to attract customers could help it catch up to rivals Amazon and Microsoft. The adoption of cutting-edge technology on Priceline’s website would give it an advantage over other travel-related marketplaces, some of which are looking into how customers will respond to AI.

Expedia Group, a competitor company, claimed that a smartphone app will use ChatGPT to power conversations. According to Rathi Murthy, its chief technology officer, this provides travelers with “inspiration on places to go” and booking possibilities.

Expedia Group, a competitor, said that ChatGPT would be used to facilitate conversations on its mobile app. According to its chief technology officer Rathi Murthy, this is providing travelers with “inspiration on where to go” and booking options.

Also Read: Snap hires new head of engineering from Google

Google has historically been a rival to Priceline, despite the fact that Brodbeck said its cloud computing skills were the catalyst for the collaboration. According to Thomas Kurian, CEO of Google Cloud, the capacity to create applications on top of generative artificial intelligence has recently attracted business.

According to Kurian, who was referring to the amazing prehistoric period when a vast variety of new species evolved, “There is kind of a Cambrian moment happening now where there is an explosion of this technology.”

Sandhya Gupta

I am a law graduate from NLU Lucknow. I have a flair for creative writing and hence in my free time work as a freelance content writer.

Snap hires new head of engineering from Google

Leave a Comment / News, Tech News / By Suhani Jain

In the latest in an array of new hires, Snap Inc. announced on Monday that it has recruited a brand-new senior vice president of the engineering division from Alphabet’s child company Google to enhance its advertising operations.

Eric Young, previously the vice president of the engineering division for Alphabet Inc.’s Google Cloud, is going to be in charge of Snap, the organization that controls the well-known photo messaging service Snapchat when it comes to its basic structure.

In addition, he will take the helm of initiatives to strengthen Snap’s capacity to customize and evaluate Snapchat ads, which was made more challenging by privacy improvements on Apple’s iOS devices.

Also Read: Apple Plans Major Retail Push With New Stores Across China, US

Although Snapchat has steadily grown its user base to 750 million monthly users, Snap has had difficulty increasing income at an equivalent rate.

In April, Snap announced that it was implementing measures to make it easier for people to communicate with advertising and to make them more relevant to users, both of which it claimed would have an immediate negative impact on some marketers’ outcomes.

Young built the technological foundation for Google products including search, advertisements, and YouTube during his time there.

Following the hiring of Rob Wilk, previously the director of marketing at Microsoft Corp., to serve as president of the Americas region, and another Google employee to oversee sales products, he was appointed to the position at Snap.

According to parent company Snap, Snapchat now has 200 million active users in India monthly, 120 million of whom view stuff.

On the occasion, the business unveiled the introduction of My AI, a testing chatbot powered by AI and designed for Snapchat that can provide birthday present suggestions, long-weekend getaway plans, and even supper meal ideas.

90 percent of the 750 million active users every month of the visual messaging application are between the ages of 18 and 24.

Also Read: Summer Game Fest 2023 and games conference schedule

Following internal business data, more than fifty billion AR Lenses are played with each month by Snapchat users in India, and approximately 85 percent of Snapchat users utilize Lenses to express themselves through visuals throughout the country’s holiday seasons.

To create a local online shopping ecosystem in India above its augmented reality-enabled application, the organization has begun collaborating with Indian merchants.

Suhani Jain

Follow Us