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Orkut Buyukkokten : Founder of Orkut, One of the First Social Media Network

The power of social networking sites has made our public life more scintillating and invigorating. Updating every single incident occurring in our life and getting to know about other people’s status, all at once, have attracted the audience, especially, the youngsters around the globe. But the history of social media dates back to long before you used a filter on Instagram or even updated the status on Facebook. On 24th January 2004, Orkut Buyukkokten created one of the first social networking websites, Orkut, which was under the acquisition of Google. Buyukkokten is a software engineer who worked at Google and did much more than creating Orkut.

Early life of Buyukkokten

Orkut Buyukkokten was born on 6th February 1975, in Konya, Turkey. After a year of his birth, the family shifted to Germany and came back to Turkey a few years later. Buyukkokten had already adopted a German accent by then and got admitted in the second standard after they moved back to Turkey. Buyukkokten always maintained good grades in school and started coding when he was only in the fourth standard. Büyükkökten, in one of his interviews, said that a bunch of students always bullied him at school.

Higher studies and career

Buyukkokten went to Bilkent University in Ankara, from where he graduated with a B.Sc. degree in Computer Engineering and Information Science. The time he had to go for his master’s, he almost had thought of dropping the idea of applying in Stanford, due to the high application fee. But, he eventually applied and made it to Stanford University.

Orkut Buyukkokten
Image Source: vox.com

After completing his M.S, he pursued a PhD degree from Stanford as well. He researched mainly on how to create a better and more efficient way of web browsing based on the devices used by individuals. And during his days in Stanford, while working for his thesis, he created a social network, Club Nexus, in 2001, for the students of Stanford University. The students of the university used the platform for chatting, finding people with similar interests, buying and selling products and many other things. He received a good response from the students, especially the undergraduates, and by opening this platform, he actually enhanced the interaction between the undergraduates and graduates.

Buyukkokten also introduced another social network, inCircle, which was for the Stanford Alumni Association. He wrote the entire code for these networking websites in C#, and as the number of users increased rapidly, he started using different serves to reduce the traffic.

In 2002, When Buyukkokten was in his final year, he eventually, started receiving job offers, and finally, he ended up in Google. Even after he joined Google, he worked hard to develop better social networking sites. He believed in bringing the entire world together on a single platform where people can enjoy, make new friends and socialize. Buyukkokten also launched a company, Affinity Engines, which later, sued both Google and Buyukkokten for trading secrets.

Success of Orkut.com

Since Buyukkokten gave 20% of his time to create a new social networking site, he finally, built one and, named it Eden. And then, after a suggestion by Eric Schmidt and Marissa Mayer, the name was changed to Orkut.com. Google launched Orkut on 22nd January, Buyukkokten being the creator of the platform. Starting it as a 20% project, it turned into a massive success that the company and Büyükkökten, himself, never expected. Though Affinity engines claimed the code of Orkut to be theirs, the lawsuit they filed against Google and Buyukkokten was settled in 2006. A lot of new features were added once the website went live. A logo was resigned in 25th August 2007, followed by second redesigning in 27th October 2009.

As the number of people making profiles in Orkut increased, Buyukkokten declared that it will also be released in 6 different languages (Hindi, Bengali, Marathi, Tamil, Kannada and Telugu). Orkut was launched worldwide and gained the most popularity in Estonia, Brazil and India. Buyukkokten decided to leave the team of Orkut.com in 2008 and started working as a product manager at Google.

In 30th June 2014, Google announced that it will be closing Orkut.com by 30th September 2014. But for the time span it existed, Orkut changed the face of social media by giving the common people a real experience of communicating virtually and socializing.

Hello

Buyukkokten launched another social networking site Hello, in 2016, which is having users from all over the world, and he, still, thrive to make the world a better place by connecting people through technology.

Personal life

His parent’s names are still unknown to most of the world. He was in an openly gay relationship, and eventually, married to Derek Holbrook. But later, they got separated. He has two children.

Instagram is Trialing a Shopping Checkout Feature to be Available for its US Users

Instagram on Tuesday, announced that it is testing a new checkout feature for its US users and will be rolling out the same in the next couple of weeks. According to a statement from Instagram, its US-based users will be able to shop items with tags for sale, directly from Instagram.

instagram-shopping
Image Source: esquire.com

Currently, Instagram is one of the most engaging platforms operated by Facebook Inc., and many retailers are using the same to selling their products online. But the News Feed of this platform is not enough to engage people for a longer time. Also, shopping through the app is not convenient as there is no payment feature embedded to the app and people are forced to contact the retailers even to know the price of the goods. This is one of the steps that Facebook has taken to monetise its one of the most popular platforms, in order to enter into the eCommerce business.

The users now will be able to see and order products directly through the app. For the payment, the users will be offered with options like Visa, Mastercard, American Express, Discover, PayPal, etc.

Though the feature will only be available for the US users, and for now, only a few famous brands including Adidas, H&M, Kylie Cosmetics and Michael Kors will be able to use it to sell their goods on Instagram. Noticeably, the company has already partnered with twenty different brands.

Though the company has not commented on the worth of the partnership with different brands, it has confirmed that it will be charging a fixed fee from the various brands interested to sell on Instagram. The fee will also be covering the purchase protection policy for those brands, and it will be Instagram which would pay for any damage to the items or lost items.

According to an Instagram spokesperson, the users will only be able to buy one thing at a time, and the feature is only available for the mobile app users. However, the company is still working on improving the shopping experience for its users.

While it is a piece of exciting news for the Instagram users, and also, this step will help many brands with their business, many people are also worried about the Facebook’s track record on privacy, which may also affect the launch of this new in-app purchase feature of Instagram.

Greg Tseng : The Co-Founder of Tagged, A Site Bringing People Together

It has always been said that the human being is a social animal. And, that is because only humans are capable of interacting with its surroundings and other creatures around him. Humans are able to make friends, besides their families. But making new friends is something that is both challenging and difficult. But, there are many, who even have a problem in starting a conversation and find friends, with whom they are comfortable with. But, for making this challenging task simple enough, Greg Tseng built such a site, named ‘Tagged.com’, which allows you to see who’s around you.

Tagged.com can be defined as a social discovery site. A site where you can view, talk, share tags and also share virtual gifts with people around you. Tagged was launched in 2004, by Harvard masterminds Greg Tseng and Johann Scheiler-Smith, who were science class buddies since class 7th. They both wanted Tagged to be different from all other social networking sites out there, mainly from Facebook.

greg tseng
Image Source: gettyimages.com

To make their website stand out, apart from other, Greg and Johann targeted the audience of age group between 13 and 19. Hence, the site was set up for teens at first. The design and the concept were such that users could meet other people in a short period of time. In October 2006, Tagged expanded its user base. Now, the network was not just for teens only, it was open for all the age groups. The move went as it was planned. Tagged, eventually, saw an increase in the number of its user (at that time) by having more than 80 million users registered, and 7 billion views on the page per month.

But, Tagged also attracted some negative publicity towards itself. In 2009, Tagged was on the verge of getting sacked due to ‘deceptive email marketing and invasion of privacy’. In the same year, Time Magazine’s journalist Sean Gregory mentioned Tagged as the ‘The World’s Most Annoying Website!’ During that time period, Tagged paid an approximate of $1.4 million to settle down all the lawsuits that were against it, and soon after that, inherited new privacy policies.

After having a smooth sail for years, Tagged again started drawing criticisms from the users about the inappropriate content that was on the site. So, following the protocols, Tagged limited its services to users who were above 18, from February 2014.

Tagged has a simple sign-up process for a free account. A profile is built with all of the key features such as public profile and a display profile. Tagged shows you people around you in accordance with the similarity of interests which is surely a standout from Facebook which restricts you among the people you know. The site also has a gold membership which is VIP status with a monthly fee. The VIP membership, however, allows you to see who visited your profile.

The site also has games on it, which is Greg Tseng’s “hi5’s” work. He built this game studio during the development of the website. On the Tagged.com, people can collect pets (Other Users) and can share virtual gifts with each other.

Alongside this, Greg also developed flyingchickens.com and CrushLink. In 2015, he stepped down as the CEO of the company. “I initiated it and it’s happening the way I want”, he said, when asked about why he was leaving the post. Tagged has projected more than $45 million in revenues, and seek a $1 billion valuation IPO. The company also changed its name to If(we). Greg’s own net worth is around $25 million.

The story of Greg Tseng shows that to stand apart, you must have new ideas and also, that handing responsibilities to others after a certain period of time is required, so as to keep rolling new ideas and innovations. The ex-CEO of Tagged is someone to learn from.