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Is Spotify considering full-length music videos on its app?

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According to a report by Bloomberg News, Spotify is considering the addition of full-length music videos to its app.

This move would allow the popular music streaming platform to compete with TikTok and YouTube, owned by Alphabet Inc. Spotify aims to tap into the lucrative market of streaming video content, which has proven to be more profitable than audio in the streaming media era.

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Spotify has been gradually incorporating video into its platform, and this new feature would further solidify its commitment to making video a core part of the app. Currently, artists can upload short looping GIFs called “canvases” that appear on the screen while music is playing.

Earlier this year, Spotify introduced “clips,” which are brief videos under 30 seconds in length. These clips serve as a storytelling tool for artists to communicate about their music, similar to the format popularized by TikTok.

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While Spotify has not yet responded to requests for comment from Reuters, it is reported that the platform is engaging in discussions with potential partners regarding this new video product. The streaming giant already hosts over 100,000 podcasts with video content, further highlighting its interest in expanding its video offerings.

It is worth noting that Spotify recently announced a plan to reduce its podcast workforce by cutting 200 jobs. This move comes as part of the company’s restructuring efforts following years of significant investment in the podcasting sector. Despite this, Spotify remains committed to developing and improving its podcast platform.

By adding full-length music videos to its app, Spotify aims to keep up with the growing popularity of platforms like TikTok and YouTube, which have become go-to destinations for music discovery and consumption.

Music videos have long been a significant part of the music industry, serving as a visual medium for artists to express their creativity and enhance their songs’ impact. By incorporating music videos into its app, Spotify aims to provide users with a more immersive and comprehensive music streaming experience.

While Spotify’s primary focus remains on audio content, the introduction of music videos would enable the platform to offer a broader range of entertainment options to its users.

Additionally, it would provide artists with a new avenue to engage with their audience and showcase their visual artistry. With its extensive user base and established presence in the music streaming market, Spotify has the potential to become a formidable competitor in the video streaming space.

Overall, Spotify’s consideration of adding full-length music videos to its app demonstrates the company’s ongoing efforts to diversify its offerings and adapt to the evolving demands of its users.

By incorporating video content, Spotify aims to strengthen its position as a leading platform for music discovery and consumption, while also venturing into the realm of short-form video entertainment.

Spotify App Launched in India Providing Access to Forty Million Songs

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Amid a legal conflict with music label Warner Music Group, Spotify, successfully launched its app for the Indian users yesterday. The company quietly rolled out the app for the Indian users on Wednesday, and it is also expected that the Indian Spotify app may be used to test the upcoming features to the app.

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Image Source: rollingstone.com

With the launch of the app, Spotify will provide its Indian users with access to over 40 million songs, and in different languages including Hindi, Punjabi, Tamil, and Telugu, etc. The app is specially designed for the Indian users, such that they will be able to create playlists for the trending songs in the major cities of India. The app also offers on-demand songs with a free account.

“India has an incredibly rich music culture, and to best serve this market, we’re launching a custom-built experience,” Spotify founder and CEO, Daniel Ek, said in a statement. “Not only will Spotify bring Indian artists to the world, but we’ll also bring the world’s music to fans across India.”

The app is offering various different plans for its users in India. The offers include one day to monthly plans, under which for one day access the users need to pay 13 rupees ($0.18), for a week they have to pay 39 rupees ($0.55), and one single month plan is for 129 rupees ($1.81). Spotify has also introduced the student plans offering discounts up to 50 per cent.

Although the company had set up its office in India last year and had plans to launch the app in India in the month of February in the same year, in order to get the licensing deals with major record labels including Sony, Universal and Warner Music, the launch got delayed for a whole year.

Even though the company has finally launched the app in India, it is a bit late, as there are many other companies including Apple Music, Google Play/YouTube Music, JioSaavn, Gaana, and Amazon, that are already ruling the music streaming industry in India. So it can be a bit tough for the company to establish itself in the Indian music streaming industry amid the high competition.

The Sweden-based company Spotify is operating since 2007 in several other countries, having a huge client base across the globe. As of February 2019 records, the company is catering to 207 million total monthly active users, including 96 million paying subscribers.