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Microsoft brings iMessage to Windows 11, will it last?

Microsoft announced on Tuesday that it intends to counter one of the major advantages enjoyed by Apple products by incorporating fresh interoperability features to Windows 11. These features will enable Windows 11 to interact with iPhones to view notifications, send texts, and make and take calls.

Windows 11
Image Source: androidauthority.com

By connecting an iPhone and a Windows 11 computer via Bluetooth radio, the new feature, which Microsoft is dubbing Phone Link for iOS, will enable “basic” support for calls, texts, and app alerts.

The software is initially only available for limited public testing, and it prevents users from sending multimedia messages like pictures and videos or joining group message chats.

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The feature’s announcement was made in a blog post by Microsoft’s chief product officer, Panos Panay. “This builds on our continued efforts to bring you closer to what’s more important,” he wrote. Microsoft’s attempts with its Phone Link software are merely the most recent in a line of initiatives to better integrate Windows PCs with Apple’s well-known products and services.

In particular, Apple’s iMessage tool for texting and iCloud for pictures, documents, contacts, and calendars helped make numerous sync and messaging services for smartphones popular.

Additionally, it has made use of those technologies to link up its Mac computers, iPad tablets, and iPhone smartphones in a way that observers of the market say makes Apple products stick out.

However, over the last few years, Microsoft has released enhancements that make Windows Computers more similar to Apple products, including an updated photos app that supports Apple devices, more iCloud syncing, and a phone link application for devices running Google’s Android operating system.

Microsoft announced on Tuesday that its new features for Android smartphones would be included in the Windows 11 upgrade, including the capacity to switch on a Samsung device’s personal hotspot from a computer.

According to Microsoft, Samsung customers will also be able to access websites they recently viewed on their phones from a computer. Both features have long been accessible on Apple devices.

Microsoft is starting testing with a “small percentage” of testers this week, but if you’re intrigued, you can test the new Phone Link feature for iOS in the Dev, Release Preview, and Beta networks for Windows Insiders.

Also Read: Will the iPhone 15 Pro have as much RAM as a MacBook?

The Windows team at Microsoft stated in a blog post, “We will increase the availability of the preview to more Insiders over time and based on feedback we receive with this first set of Insiders.”

Microsoft has never before supported calls or messaging for iPhone users, so this is a move in the correct direction. The Phone Link interface for iOS is basic in comparison to what’s available for Android. Contrary to other PC link applications we’ve seen from Dell, Intell, and others, Phone Link is included with Windows 11, making it native as well.

iMessage

A new ad campaign from Meta is aimed at the iMessage service from Apple

In an advertisement that intensifies the business rivalries between the two prominent Silicon Valley tech companies, Meta has taken an aim at Apple’s iMessage.On Monday Mark Zuckerberg, the CEO of Meta shared a photo of an advertisement in New York’s Penn Station suggesting that WhatsApp from Meta is more private and secure than Apple’s iMessage and conventional text messages.

iMessage
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A billboard comparing WhatsApp’s “Private” bubble to the Green and Blue bubbles of Apple’s iMessage may be seen in the Meta CEO’s shared Instagram photo. Apple has consistently emphasized the privacy and safety of iMessage.

The blue and green bubbles in iMessage serve to distinguish between messages sent from an iPhone and those sent from an Android device. The blue bubble confirms that the recipient has an Apple device whereas the green bubble indicates that the receiver uses an Android device.

Zuckerberg made a post on Instagram stating, “WhatsApp is far more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats. With WhatsApp, you can also set all new chats to disappear with the tap of a button. And last year we introduced end-to-end encrypted backups too. All of which iMessage still doesn’t have.”

End-to-end encryption refers to the design of the messaging system, which prevents the service provider from viewing the contents of the texts or providing them in compliance with a legal order. iMessage and WhatsApp are both encrypted.

On either service, however, messages and backups might be kept in a fashion that allows the company to access them. Wireless cellular carriers preserve SMS communications.

There are several factors for Meta to criticize Apple in this situation. Facebook, Instagram, Snapchat, and other social media businesses’ advertising has suffered since Apple’s ‘App Tracking Transparency’ tool was made available in April 2021.

By using this option, social media companies are prevented from tracking a user’s data on other websites or apps. According to one report, this Apple feature would cost Facebook nearly $22 billion alone in 2022. This feature debuted with iOS 14.5.

The Meta ad follows a previous effort by Google in which it attacked the blue bubbles used by iMessage. Google wants Apple to use Rich Communication Services(RCS), a newer text messaging technology that replaces SMS communications with enhanced capabilities and encryption.

Apple’s CEO Tim Cook advised users to just purchase one iPhone for each person they wish to interact with, indicating that the company currently has no intentions to do this. However, if WhatsApp becomes a serious competition in the US, it’s absolutely feasible that its stance may change.

Over 2 billion people use WhatsApp worldwide. In the US, it isn’t the default texting app. Meta seeks to increase WhatsApp’s US user base. Recently, Meta has promoted WhatsApp focusing on security and privacy.

Not just Meta, but other tech firms have criticized iMessage from Apple. A valid criticism of Apple’s privacy-focused iPhone advertising is the reality that iMessage still relies on SMS and cannot be used to safely contact people who use Android phones.

In the meantime, a recent update to WhatsApp, which is owned by Meta, allowed certain beta testers to create groups with up to 1,024 members.