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Google Stadia

Google announced the shut down of Stadia in-house game development studios

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On 1st Feb 2021, Google announced to shut down its internal game development for Stadia for not being able to meet high rising costs of the same. “Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially,” said Phil Harrison, VP, and general manager of Google Stadia, in a blog post. From now on, Google’s game streaming service will be entirely dependent on the titles of other external game developers and game publishers. It is really unfortunate to witness the internal cloud-based game streaming service of Google shut down within a couple of years.

When Stadia was launched in 2019, the internal game development unit was expected to make titles for the service. But, with a heavy chest, the company has declared yesterday about shutting the internal game development unit. The in-house game development is costly and monetarily the company is not planning to invest in it. Phil Harrison also mentioned that Jade Raymond, Head of Google Stadia’s Games and Entertainment, will quit the company.

About Google Stadia

Google Stadia is a platform where one can play any online modern games using your smart devices. One doesn’t need to download or install the Stadia platform. Anyone who wants to play online games on Stadia can do it from television using a Chromecast Ultra, desktop, laptop, smartphone ( currently Pixel 3 and 3a models). If one has an internet speed of at least 35Mbps, Google Stadia can stream 4K resolution gameplay with HDR at 60fps.

Google Stadia
Image Source: pcgamer.com

In 2019, the company revealed the full online gaming platform where it provides two different options for playing games. One needs to buy a $10 per month Stadia Pro subscription. The user can either access Stadia’s game library on a remote server or can download and install the games on the computer. Some of the available games on Google Stadia are Assassin’s Creed Odyssey, Attack on Titan 2: Final Battle, Baldur’s Gate 3, Borderlands 3, Cake Bash, Celeste, Crayta, The Crew 2, etc.

Future prospect of Google Stadia

Google launched the Stadia platform with the hope to stream online games across the globe. The best advantage of playing in Google Stadia is you don’t have to download or install any software and have access to the game anywhere and anytime. Recently with the success of Cyberpunk 2077, Google Stadia has proved the flexibility of this online game streaming service at a global level. Though the internal game development studio has been shut down, Google will still invest in the Stadia platform to give its users and potential customers the best cloud gaming experience ever. In the blog post by Harrison, he also mentioned that Google Stadia will still work to stream games on every possible screen in the future.

Google Stadia in 2021 has plans to invest and help the independent game developers take advantage of the Stadia platform and deliver their games directly to the players. Stadia’s gaming infrastructures are impressive and thus Google here has an opportunity to partner with interested gaming companies who want a streaming service for their games. In this way, Stadia can become a long-term sustainable solution for many game developers out there and big enterprises in the gaming industry as well. The internal development team, SDG&E will move to different roles in the Stadia. Currently, Google Stadia will focus more on establishing strong partnerships.

Other gaming opportunities

With Google Stadia’s in-house game development shutting down, new opportunities are also rising simultaneously in other companies. Asus in partnership with AFK Gaming has launched the ROG Academy Programme in India. This new program is bringing immense opportunities for all the budding game developers to participate in this contest and win existing opportunities. The gaming culture is constantly evolving in India and abroad thus opening new windows of opportunities and taking gaming seriously as a profession. The independent game developers can also use Google Stadia to stream their games and deliver them to the users if they are good enough. With time, more chances will come in the way of game developers in the upcoming years.

Google Meet

Google Meet to Limit Meeting to 60 Minutes on Free Plans after September 30

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With the global pandemic striking earlier this year, videoconferencing apps faced a larger crowd and growth in terms of new users. Due to the lockdown, from classes to business meetings, from chatting with friends to giving exams everything started taking place virtually. So, many videoconferencing platforms made their app free for everyone. One such company is Google that made Google Meet free for everyone which means video conferencing for an unlimited time.

When the pandemic started taking monstrous shape, people understood that this is not going to end anytime soon. So, Google Meet made the platform free for all users in April. The company also mentioned that this free plan would be until 30th September 2020. And, yesterday the company made it clear that it is sticking to its words.

Google Meet Free till 30th September of this year

In the last week of April, Google announced making Google Meet free for everyone. The company said the privilege of enjoying unlimited video conferencing time will not just be limited to enterprise and education customers. So, anybody with a Google account easily created a meeting in Google Meet with 100 participants maximum and no time limit. But, the company gave a hint at the beginning that the time slot will be reduced to 60 minutes after 30th September. But, the users might have thought with time the deadline might have extended.

Google used the free for all strategy to also outrun Zoom in terms of the user base. When the lockdown started, the first videoconferencing platform that escalated to unlimited height was Zoom. But, very soon due to the compromised security system of Zoom or callous safety measures, Zoombombing took place. Google Meet saw it as a golden opportunity to take control of the market by both free meetings and ensuring safety. When Google made the platform free it made clear that Google will focus more on the safety measures. Thus, whenever a person will try to join a meeting using a link, first he will wait in the green room until and unless the host lets him in. This made Meet better and safer than Zoom.

Google Meet
Image Source: arstechnica.com

Advanced features for G Suite

With the unlimited video conferencing time, Google also made the advanced free features free for everyone. At first, the features were made free till 1st July which was then extended to 30th September. But, along with the time limit reducing to 60 minutes, free users cannot enjoy the advanced features of G Suite anymore. When the G Suite features were also made available it allowed the G Suite for education customers to host meetings with up to 250 participants. The platform also allowed live-stream to up to 100,000 users within a single domain. And, these meetings recording could be saved in Google Drive as well. Unfortunately, all these privileges will go away after a couple of days with only the “Enterprise” tier of G Suite using it for $25 per user per month.

After the pandemic started, Javier Soltero, VP and General Manager of G Suite, said that in the time of needs the company wants to give everyone access to features that they enjoy. G Suite is one of the best products to win by choice and they are trying nothing but to help people around the globe. The company also noticed that the daily user base of Google Meet increased 25 folds as it was in January. So, free access even though for a limited time was immensely profitable for the company.

Other video conferencing platforms 

In April, Google Meet witnessed a daily participant count of 100 million or more. After Zoombombing, every video conferencing company including Google Meet wanted to take its position in the market, thus ruling it. Among all these apps, it was Zoom to achieve great success within a very small period. The other companies eventually started chasing the meteoric rise of Zoom. But, with the virtual mode becoming the new normal for every purpose, it is time for Google Meet to get back to its normal plans.

So, the decision of ending free plans for all is fixed. Free users can still enjoy videoconferencing but with a time constraint of 60 minutes.

google assistant

Google all Set to Lose Legend-ary Voiced Assistant

Leave a Comment / Founder, Google, start-up, Tech News / By

Google is one of the world’s most recognized brands and is a tech-superstar due to its huge presence. We have all been helped by the search engine at some point in time in our lives. It answers everything from simple questions regarding words, to sports updates when we are stuck at work. Slowly, yet surely, the tech-giant has branched out into other ventures. With several highly successful applications like Google Maps, Google Keep and even their cloud-storage service Google Drive, the company has become an integral part of our lives. One major part of Google’s services is their voice assistant which helps us do tasks without actually touching the phone. We can use this assistant to run searches, open the camera or even call someone without lifting a finger. Since voice search is touted to be the next big thing in the years to come, Google has never spared any expense when it comes to developing its search interface.

Wonderful Marketing Strategy Behind Google Assistant

One seemingly brilliant way it has made the assistant more relatable and approachable is by replacing the usually robotic and monotonic voice, with the voice of someone we appreciate and love. Fans went crazy last year when Google announced that the new update would have the assistant upgrade to All of Me fame John Legend’s voice. However, the collaboration seems to have ended because the tech giant announced that the voice would be removed from March 23rd onwards. Here’s a look at how the unusual pairing came to be.

Unlikely Pairing

In case you got used to having John Legend pick up your chores and assist you in your everyday life, you might have to brace yourself for the news. The celebrity cameo will come to a stop on March 23rd, after almost a year of great service. News regarding John’s voice being added to the Assistant’s settings had come out last April, much to the delight of Google users around the world. Most people do not identify with or particularly like the robotic voice that is associated with voice assistants. John Legend, therefore, came as a whiff of fresh air to most users, but, unfortunately, the unlikely, yet successful pairing is coming to a close. But to be fair, Google had mentioned at the time of release that this would be a limited feature, though they had not specified the duration of the tenure.

The addition of Legend’s voice brought a lot of joy to the ears of users around the world, because it brought with it several Easter eggs, very specific to his personality. For instance, you could get a personalized Happy Birthday song, sung by Legend himself if you asked him to do so. Similarly, fans were greeted to a part of All of Me, anytime they mentioned or asked about Chrissy Teigen, who is his supermodel wife. However, it is not all bad news for users, since Google still offers comedian Issa Rae’s voice. But it would be best not to get used to her witty one-liners or sarcastic remarks because you never know when Google will take her off the list.

Special Surprises

While Google Assistant has featured celebrity voices for quite some time now, users might want to make the best of them while they still can. John Legend, however, will always be remembered for being the first celebrity to lend his voice virtually to a plethora of devices all around the world. The singer’s smooth voice, which is sinfully filled with emotion and grit was a huge hit with fans all across the United States.

Google announced the removal via a tweet that urged users to use Legend to the maximum in the time they have left and encouraged them to request more serenades from the crooner. However, though you might miss the Legend-ary voice, rest assured because the Assistant will continue to function the way it used to. The only problem being that you won’t be able to belt All of Me along with the singer himself without accessing YouTube. Also, let us hope that owing to the success of this new endeavor, Google keeps surprising us with new celebrity voices in the future.

Google Celebrates Gmail’s 15th Birthday; Adds New Features to it

News, Tech News / By

Gmail has turned 15 today, and Google has added a few new useful features to it, to celebrate the 15th birthday of its most successful product. Google launched Gmail on 1 April 2004 in order to experiment with the email process, and after 15 years, Gmail is the most used email service across the world. In fact, despite being a Google product, it is also really popular among iPhone and iPad users.

gmail birthday
Image Source: techcrunch.com

Although Yahoo and Hotmail were leading the email business over a decade ago, Gmail slowly got into the race and finally became the number one email service. Gmail has a global user-base of over a billion people and is free to use. However, it also has got a paid enterprises suite.

In recent years, Gmail saw remarkable changes. Paul Buchheit started developing Gmail as the ‘Caribou’ project, and after working for years on it, Google launched Gmail in 2004. It was faster and offered an initial storage capacity of one gigabyte, per user. Hence, within no time Gmail took off to the success ride. Currently, Gmail offers 15 GB of free storage to its users, and the storage can be extended further as a paid service.

Google was the first to start the reply to all, i.e. group conversation, chat, priority inbox and calendar. Being the first successful product, Gmail also encouraged Google to experiment with other fields, and Google launched products like Google map, Google Drive, and even Android OS.

With Gmail, Google moved ahead from the searches and even launched its own browser, i.e., Google Chrome.

As a part of birthday celebrations, Google has added new features to Gmail, including improved Smart Compose (with four added languages Spanish, French, Italian and Portuguese) and email schedule features. The earlier version of Smart Compose for Android was only available on Pixel 3, but now every Android user will be able to access this feature.

In January this year, Google had launched a new interface for Gmail mobile app that allowed users to see the attachments without opening the email. According to Google, it is also testing new features including pinned messages, reminders and category bundles to be added to Gmail for Android. Noticeably, the company has just shut down Inbox and tomorrow Google+ will also stop functioning, as now Google wants to solely focus on the improvement of Gmail.

Susan Wojcicki : The Second Chief Executive Officer of YouTube

Google, Inspiration, Story, Tech Story / By

From being a mother of five children to making a name in the list of the Most Powerful Women of biggest forums like Forbes and Fortune, Susan Wojcicki has become an inspirational example of women empowerment. A part-time painter, doodler, and a scholar from the University of California, Wojcicki is responsible for Google’s most beneficial deal- YouTube. The current CEO of YouTube oversaw the potential of the user-uploaded content, and convinced Google’s board members, to give her idea the green light, and steal the deal.

Early Life

Susan Wojcicki was born on 5 July 1968, to a physics professor, Stanley Wojcicki, and Esther Wojcicki, an educator, in Santa Clara, California. Her father served at the Stanford University, so she along with her two sisters, Janet Wojcicki and Anne Wojcicki, spent most of their childhood in the university campus.

Susan Wojcicki
Image Source: flickr.com

Wojcicki completed her high school from Gunn High School, Palo Alto, California. In 1990, she graduated from the Harvard University with primary subjects, history and literature. Later, she attended the University of California, to pursue a master’s degree in economics, followed by an MBA from the UCLA Anderson School of Management.

During her graduation, Wojcicki took Computers as a subject and grew an interest in it. Her interest led her to drop the long-term plan of pursuing a career as an educator and choose a career in the technical field.

Early Career & Joining Google

After her MBA, Wojcicki started working in the marketing team at Intel in Santa Clara, California, in 1999. Later, she became the management consultant at Bain & Company and R.B. Webber & Company. In the year 1998, the founders of Google, Larry Page and Sergey Brin, used Susan’s garage in Menlo Park, as their first Google office. In 1999, she joined Google as the first marketing manager and the 16th employee of Google. She was also among the first Google Doodle team and has been a part of Google’s most important projects, like Google Images, AdWords, DoubleClick, and Google Books.

Wojcicki continued working in the marketing department of Google, becoming the senior vice president of Advertising & Commerce department of Google. In 2007, Google acquired DoubleClick by paying $3.1 billion, on the suggestion of Wojcicki.

CEO of YouTube

During the rise of YouTube, Wojcicki foresaw the scope of it and advised Google to take over it, merging the Google Video into it. Hence in 2006, Google acquired YouTube for $1.65 billion. Within less than a decade of the acquisition of YouTube, YouTube valued at $160 billion, 100 times more than the initial investment of Google.

In February 2014, Wojcicki was appointed as the second CEO of YouTube. After she became the CEO, the number of logged in users per month raised to 1.9 billion, watching videos on it one billion hours a day. Her leadership rose, up to 30% female employees in the YouTube office. She also imposed some policies on the content of YouTube to prevent hate speech and violent extremism.

Personal life

On August 23, 1998, in Belmont, California, Wojcicki got married to Dennis Troper. The two are parents of five children. Wojcicki and Dennis Troper move philanthropy through the Troper Wojcicki Foundation. She has been a supporter of Women’s computer education. She even advocated for the paid maternity leaves for women and gender discrimination. In 2017, Wojcicki was ranked at number 6 in the list of Forbes World’s 100 Most Powerful Women.

Google‘s Indian Payment App Google Tez Becomes Google Pay

Google, India, News, Product, Product Management, Tech News / By

GooglePay
Image Source: vox-cdn.com

Google launched its payment app Google Tez, last September, and after almost a year, it has earned as many as 22 million monthly active users, having done over 750 million transactions. On Tuesday, Google has announced the re-branding of Google Tez as Google Pay, at its annual event, Google for India.

Noticeably, the Google-created app operates on the Unified Payments Interface (UPI) and in a year, there have been the transactions of an annual average of 2 lakh crore. The rebranding of the app has also got many new features added to it. Google has announced its partnership with the private banks in India, including ICICI, Kotak Mahendra, HDFC, etc. that will offer an easy loan through Google Pay app. The users will be able to get their loan sanctioned in a few clicks, with a minimal paperwork. After all the verification work, the bank will transfer the money into the user’s account instantly and safely.

After the success of Google Pay in India, various other countries have also shown their interest in the Google’s payment app and contacted Google to work with them for their payment app development. Google has also announced that the app will be working globally soon, and will also be available for the online merchants like RedBus, BookMyShow, MakeMyTrip, GoIbibo, Freshmenu, etc.

Caesar Sengupta, the manager at Google Pay, said at the event that the app is created for India, so the features can be modified for other countries. Also, with the rebranding, some global features will be added to the Indian Google Pay app. He also stated that in future Google Pay is also going to help more than 1.2 million local businesses in India.