dodge brothers

The two brothers, John Francis Dodge and Horace Elgin Dodge, started carving a niche in the world of automobile, since 1900. And in this journey of 119 years, Dodge has become a connoisseur of high-style vehicles. It is well known for producing high-powered cars, trucks, SUVs, vans, and minivans. The company’s headquarters is based in Auburn Hills, Michigan, U.S.

Early History of Dodge Brothers

The Dodge brothers grew an interest and skill for machines from their father, who specialized in making engines for marine automobiles. Before founding Dodge, the two brothers worked at the Murphy Boiler Works, in Detroit. In 1897, they established Evans & Dodge Bicycle Company with Fred S. Evans but sold it after a couple of years.

In 1990, the two were established for manufacturing chassis components and other required parts for the automobile industries. The company started flourishing from the very beginning, due to their excellent work and two prime customers, Old Motors and Ford Motor. Initially, they had a workspace in the Boydell Building, but later a plant was built in Mark Avenue. Dodge started receiving huge contracts from Ford, and hence, the main factory was established in Hamtramck, in 1910, to sign in for even higher orders.

Relationship with Ford

The once started contract with Ford, an investment of $10,000 brought the entrepreneurs $1.7 million profit and $3.8 million in dividends from their stock, in 1914. The business relationship between these two companies started becoming harsh after Ford reduced the dividends to the stockholders, and the brothers filed a suit in 1916 against the company. This lawsuit proved quite profitable to the company, as it received 10 per cent of the dividend $19 million in 1918. And later, they received a return of $32 million from their total production for Fords.

Founding Dodge Motors

In 1914, Dodge Motors was established with a capital of $5 million. In the same year, they designed their first car- Dodge Model 30/35 touring car. The two brothers already had a reputation in the U.S market for selling the best quality motor parts, and in 1916, their cars were ranked the second best in the U.S.

The company also supplied light wheeled vehicles to the U.S Army and nearly 12,800 cars and trucks were supplied during World War I.

The Unstable Acquisitions

The death of both the Dodge brothers in the year of 1920 led to the constant downfall of the company for the next few years. In 1925, from the second position in the U.S market, it shifted to the fifth place, resulting in selling the company to an investment group, Dillion, Read & Co. Frederick Haynes remained the president of the company, even after it was sold to a different owner.

In October 1925, Dodge acquired 51% interest in Graham brothers for $13 million, and later, acquired the remaining part in May 1926. The Graham brothers established Graham-Paige Company to build a new series of passenger cars, but none of this could take the company to its previous position. So, in 1928, Dodge was again sold to Chrysler Corporation, and it started building Chrysler trucks.

The Chrysler Age

Under the leadership of Chrysler, many new models were launched one modifying the other. In 1932, a new factory was built in Los Angeles, California, to build Chrysler, DeSoto, Dodge, and Plymouth vehicles.

Chrysler was very inventive about war vehicles, and Dodge was already popular for its contribution in the U.S army. During World War II, the company (Dodge America) built over 400,000 trucks for the war, and Chrysler Canada built over 180,000 Dodge trucks for British and the Commonwealth militaries.

Postwar, a lot of new models came up, and again, stabilized the name of the company. The Dodge Custom 4-door sedan (1946), Coronet (1956 ), and Coronet 440 sedan (1967) were some of the bestsellers of the comoany during that period.

The oil crisis of 1973 led to a change in the design of many car models, and the number of imported cars from the company’s Japanese partner, Mitsubishi increased. An entire series of luxurious cars were introduced, like Dodge Charger, 1977 Dodge Diplomat sedan, and 1976 Dart 4-door sedan.

Chrysler introduced ‘K-Car’ in the 1980s, but it was replaced by LH, a 1990s leading vehicle, to launch some of the high-rated cars, like LH Dodge Intrepid, Chrysler Concorde and Eagle Vision.

The Modern Age

In 1998, Chrysler Corporation merged with Daimler-Benz AG, and Dodge became the new company’s low-price division.

In 2009, Fiat came in a joint venture with Chrysler under Sergio Marchionne, with the UAW, and the U.S Government to form Chrysler Group LLC. For this partnership, the U.S government-provided a loan which was repaid with interest in 2011, five years prior to the date. In 2014, both Chrysler LLC and Fiat merged to form Fiat Chrysler Automobiles and announced that the company will be based in London.