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ironSource

ironSource – Turning Apps Into Scalable And Successful Businesses.

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Using apps has become a regular thing for everyone today. Whether we are using it for sending messages or to find out a particular location on the map, these apps have made our lives easy and everyday tasks easier. For the developers and the app owners, too, these apps have become a potential source of income. The more the users use these apps, the more revenues are generated. To make the app generate revenues, we need a separate monetizing platform that activates the apps for making money on every download and its regular usage. ironSource is the developer of monetizing platforms for such apps and helps the developers to gain more quality users. The company is known for its monetizing ironSource SDK for app developers and the Aura software platform for mobile operators.

About ironSource

ironSource is an Israel-based company with its headquarters based in Tel Aviv, Israel. The company is only ten years old and still has managed to become one of the leading software companies. ironSource is a publically held company and trades as IS on New York Stock Exchange. The company offers its service in mobile gaming, mobile advertising, and app monetizing industry, operating through its subsidiaries, i.e., AfterDownload, Upopa, SuperSonic, etc. ironSource is best known for its monetizing SDK platform and Aura software. With global offices in locations like London, NYC, Tel Aviv, Beijing, Tokyo, and Seol, the company has over 1000 employees working for it. ironSource has been featured as a Global Growth Company in the World Economic Forum in 2015 and was named as one of Israel’s most innovative companies by Fast Company.

ironSource
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Founding ironSource

Most of the big-name brands have come from an innovative idea, and such was the case with ironSource as well. In 2010, Tomer Bar-Zeev founded ironSource after he felt the need for a platform to monetize apps that he used to make as a software developer. Apart from the monetization facility, the company started to provide analytics, conversion, acquisitions, and optimizations through its platform, and it became a well-known brand in a few years only.

ironSource’s first product was an open-source SDK named InstallCore, which it released in February 2011. The company also made some acquisitions that added to its growth. In 2013, ironSource acquired AfterDownload Ltd., an Israeli advertising technology company, and the next year, it went on to buy mobile game studio Upopa, followed by the acquisition of StreamRail (2016), Soomla (2021), and Luna Labs (2021), etc.

The company is also providing mobile gaming advertising services such as has become the first SDK provider to support augmented reality ads for game developers. ironSource opened a new office in San Fransisco in 2013, which led to its expansion to other continents as well. The company has set up multiple offices in Europe, Asia, and the US. In 2015, there was a merger between ironSource and Supersonic, hence launching a new mobile studio with the name Supersonic Studio in 2020. The company went public in June 2021 on NYSE.

The Founder and CEO at ironSource

Tomer Bar Zeev co-founded ironSource in 2010 and is currently serving the company as the CEO. He is a Computer Science graduate from Reichman University. Before founding ironSource, he has worked in various big-name companies and has handled multiple executive roles. Tomer was the VP of business development and marketing at AtlasCT for two years and worked as the VP of business development for Payoneer from 2007 to 2009. He co-founded fox tab in 2009 and served the company as the CEO for one year (2009-10).

Square cash

Jack Dorsey – Journey from Twitter to Square Cash app development that changed the digital world.

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Square is a leading financial company in America. It’s a payment app called Square Cash is one of the useful apps that made card payment easier and handy. In fact, this app supports multiple devices like iPhone, iPod Touch, iPad, and Android devices. It works like a mini card reader and a person can swipe the card easily. The person behind setting up square Cash is Jack Dorsey.

A well-known entrepreneur and philanthropist hailed from America. He is also one of the founding members of Twitter. Presently, he is serving as the CEO of Square Cash.

Jack Dorsey Childhood And Early Day

He was born on 19 November 1976 and raised in St. Louis, Missouri. His father Tim was a worker at mass spectrometers. Belonging to the Catholic background, Jack raised in a Catholic environment. In fact, he studied at Catholic Bishop DuBourg High School.

During his teenage, he tried fashion modeling. As well, he was interested in dispatch routing. That time, he developed open source dispatch software. This software is still working and many taxicab firms rely on it.

Education

Jack attended the University of Missouri, Rolla. There he studied for almost two and a half years. Thereafter, he joined New York University, which he dropped out later on. While studying at New York University, the idea of Twitter popped into his mind.

Jack Dorsey
Image Source: usatoday.com

Early career

Dusting his early days of career, he worked as a dispatch programmer. He set up the firm related to this field in 2000. The company was located at Oakland, especially for couriers, and taxi dispatch services via the web.

As well, Jack tried Web-based realtime status communication service during these days. That time, instant messaging was new. After seeing the implementation of instant messaging, he thought to implement it in a different way. So that’s how Jack along with his friends set up Twitter. Today, Twitter is used by millions of users.

Jack Dorsey as Twitter’s CEO

At the start of Twitter, Jack Dorsey served as the CEO of Twitter. His role in developing Twitter is appreciable. Under his policies, the firm raised two rounds of investment. Initially, Twitter was not designed to earn a profit. However, Dorsey showed the use of Twitter as a Commercial App. Thus, making it popular among marketers, celebrities, and now influencers.

Sooner or later, he left the position to enjoy his life in his way. Jack’s interest in Fashion designing was still alive. After leaving the CEO position he focused on Fashion Design and Yoga.

Square Inc- Another business venture of Jack Dorsey

In 2010, he developed a unique payment platform called Square Cash. Jim McKelvey was the partner in business with Dorsey. It is located at Market Street in San Francisco They design a platform that can turn any mobile phone into a payment machine. Yes, it’s right. Through connecting a small device to phone(iPhone/Android) one can use it as a mini card reader. Thus, allowing to swipe cards easily. Also, it is useful to send paperless receipts. For that, it uses Email or simple text messages. Recently, the firm announces to open a bank in 2021.

Other work

Apart from being a well-experienced app developer, he served as a judge for NYC, Mayor Michael Bloomberg’s NYC BigApps competition. As well, he was Democratic Party candidates’ on-record donor. He was also suggested to be the board of directors of The Walt Disney Company. Moreover, Jack is one of the board members of the Berggruen Institute’s Governance Center.

Awards and recognition

Jack is a recipient of the Crunchie award for the best mobile startup. As well, he was one of the 35 innovators in the world, under the age of 35. In 2012, the Wall Street Journal honored him with Innovator of the Year Award. In the same year, he was awarded as a Founder of the Year by TechCrunch. Moreover, he was remarked as the most eligible bachelor in 2013.

However, he shifted his focus from work to enjoy other pursuits of life. Thus, declining the business. Because of this, the Wall Street Journal announced him as the worst CEO of America in 2017. As well, Fox Business ranked him as a 4th worst CEO. But he gives his best to popularize Twitter and Square Cash. In fact, both apps have numerous users in the present situation.

The-Importance-of-Marketing-with-Mobile-Technology

Why Is Mobile App Development So Important Today?

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1- Easy and Direct Marketing Channel

The first actual and the most benefit of cellular app development is that those offer a clean and direct advertising and marketing channel to the groups. All the data associated with the product and services of a business are at the fingertips of the users. Mobile development additionally makes it convenient to have interaction together with your clients through notifications. Businesses also can choose the desires and likes of the customers and increase sure merchandise to fulfill the needs of the one.

Also read: IMANGI STUDIOS – THE COMPANY THAT BUILT ONE OF THE MOST FAMOUS MOBILEPHONE GAMES

2- Build Brand Recognition and Awareness

Apps development has come to be crucial additionally because cell apps assist to construct brand recognition and awareness. This is particularly because businesses usually cognizant of developing those products that fulfill customers’ needs. This answer helps the organizations to have interaction with their clients extra often which increases emblem loyalty.

Also Read: Wix : Web Development Like Never Before

3- Increased Sales

This provider has multiplied the income of virtually all of the businesses because these offer a progressive and attractive manner to look at the goods before buying. Moreover, the customers can examine all the important information about the product and offerings they intend to purchase. Also, mobile apps have made purchasing quite less difficult because you can pay at once out of your financial institution account for the goods and offerings purchased.

4- Competitive Advantage

The mobile utility development is likewise essential today because it affords organizations competitive benefits. A business using a cell app for marketing and sales continually sticks out of the gang. You can also advantage competitive gain by means of hiring top-notch tech professionals for app development. This is due to the fact an amazing and appealing cell application will have interaction with more clients and increase income.

5- 24/7 Hour Visibility

Most of the corporations are booming nowadays due to the fact cellular app improvement has increased their visibility around the sector. Through this answer, your enterprise is 24/7 hour visible to the customers which enables them to see the product they want and also read all the necessary data approximately it. The wide variety of downloads of a positive cell app both on Google Play Store or Apple App Store allows you to judge the visibility of your enterprise.

6- Easy Accessibility

App improvement also offers a clean accessibility to all of the wished data, merchandise, and offerings even as at the move. There are many customers who do not have time to navigate the internet site of a business and prefer the use of mobile apps for smooth access. Also, you do now not need to check in again and again into the app to get vital statistics.

Final Word

After analyzing the complete article, we are able to summarize that cellular app development may be very important for the growth of any commercial enterprise these days. This is due to the fact increasingly more human beings are moving to cell users as it provides on the cross facility to hold to your commercial enterprise.

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Why cellular application required?

Mobile software improvement is turning into an increasing number of famous in the international. Now a day’s many startup companies and organizations are imposing the cell applications for his or her commercial enterprise to improve their business and entice greater clients to the commercial enterprise. Smartphone application plays a totally vital part in phrases of commercial enterprise increase and powerful conversation with their customers.

These smart applications could be an increase in mobile systems like iPhone, Android, Blackberry, or Windows.

Also Read: Motorola : A Historic Tech Company that Even Contributed in the First Moon Landing

Android mobile software development

The cell software development space is dominated by smartphones and a few of the smartphones, 84.7 % accommodates of Android-primarily based gadgets.

Creating an Android App without fixing any actual-lifestyles demanding situations, or due to the fact it’s far the modern fashion is a waste of time and effort. When finding out to go cell with Android apps development for an enterprise, it’s far essential to recognize how to put that app to right use and generate revenue for the commercial enterprise either by assisting to improve a number of the commercial enterprise processes.

Also Read: Bluestacks : A Saviour in the World of Android Application Management

Android app development, is not anything but a modern step toward cellular technology. Developing an android app calls for one fundamental factor a top-notch imagination with an image in place, an android app can do wonders. An app which has been constructed after a lot of notion could most actually offer the consumer with tangible blessings.

Technology and innovation

With the increase of Android and cloud-primarily based programs, come other advantages in terms of forming particular technology differentiation, such as Payment Gateways, Internet of things, smart QR code reader programs, and Augmented Reality. The people developing and the use of these technologies are running to proportion information, train, collaborate, and grow, and with the intention to deliver greater innovation in the upcoming mobile application enterprise.

India Plans on Building its own Chat App for Official Use After Huawei U.S. Ban

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A report from Economic Times has revealed that the Indian government is looking forward to bring an official messenger or chat app, similar to Whatsapp, to be used by the government employees for official communications.

According to the report, the Delhi government said on Thursday that it is considering to develop a chat application, email, and the other homegrown secure communication networks, for the government officials, in order to insulate the intimate communication with one another.

indian communication app
Image Source: express.co.uk

The decision has come as one of the results of the U.S. government banning Huawei and some other Chinese companies from operating in the country, due to the friction with Beijing. In fact, Washington has recently set up the sanctions against many Chinese companies, which the U.S. tech giants, like Google and Facebook, have already started working upon.

Also, there has been some cold vibes between the U.S. government and the Indian government, as result of removal of the South Asian nation from a special trade program by the U.S. government, as India could not assure the U.S. president Donald Trump of India “providing equitable and reasonable access to its markets” to the U.S.

This incident has caused tension among the two nations. “Tomorrow, if the U.S. finds us unreliable for some reason, all they need to do is ask their companies to slow down networks in India, and everything here will come to a standstill. We are vulnerable, and we must take steps to cover that,” an unnamed official said over the matter.

Though it will be the first time that Indian government will be taking an initiative in developing mediums for the messaging and emails for the official communication, it is not the first time that any other nation is building such software for the government-only use.

At the beginning of this year, France released its official chat app, named Tchap, an open source app, which can only be used by France’s government officials. Other than France, there are nations like China and North Korea, that have got their own operating systems for use in government offices.

Even the Indian government has attempted on building its own Linux-based desktop operating system named BOSS, but with least success, Microsoft‘s Windows is still the most common OS in the government offices of India.

The Story of Hatch Apps : The App To Build Apps

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There are rare cases when your honesty and realization of your fundamental duty would have paid you well. Yes, you might have received appreciation from people, but did it become the biggest business idea for you ever?

This is what happened to the Param Jaggi, who is the co-founder of Hatch App. Param Jaggi is of Indian descent, who dropped out of Vanderbilt University at the age of 19, to work for his own self. He was a brilliant student and even invented EcoTube when he was in school at the age of 16. The EcoTube was built under a science project, that used the algae photosynthesis to reduce carbon emissions from cars. The device worked well and Jaggi patented the device in his name. Jaggi’s father is an engineer and wanted him to become a doctor. But as Jaggi was already working for a better cause, i.e., saving the environment, his family never interfered. Jaggi also sold his innovative bio-fuel preparation method to a Fortune 500 company.

AmeliaParam
Image Source: thewholetruthbooth.com

During the same time, he also developed an interest in web development, and later, when he turned 19, he decided to work as a freelancer, as he was already developing web and mobile apps and was earning enough. At that time he was charging $10K to $30 to build simple apps and that too only in a time equal to a weekend. For Jaggi, it had become quite easy to copy paste the similar code in the background of each web app and finish the project within a week. This fact made him think that he was charging way too much for delivering the ‘almost same’ code to every other client. “What’s fundamentally wrong with the software development industry, especially custom development systems, is that they price out products based on your price elasticity”, said Jaggi in an interview.

On the other hand, the other co-founder of Hatch Apps, Amelia Friedman, was also an entrepreneur who started her own business when she was still in college. She was a student of Brown University and was running college-level programs in different languages. At the time she completed her graduate degree, her program had reached to 7 cities, with over 32 different programs.

Founding Hatch Apps

Jaggi was a 19-years old eco-innovator, and Friedman was a self-made entrepreneur. The two got a chance to attend the Halcyon Incubator in Washington, DC, where the two met each other, the very first time. The meeting included the discussion over many things including how Jaggi wanted to bring price stability to the app building industry. And the idea of Hatch Apps was formed.

Jaggi’s plan was clear. He wanted to create a platform, upon which people could build their own apps without paying extra money. In 2015, the two launched Hatch Apps and started working on the basic plan. At the same time, the need for extra funds arisen. So they developed the 2016 Election game in just three days and were able to raise $100,000 for Hatch Apps within a few weeks.

The Hatch Apps is one of its kind, where a user can build apps by just dragging and dropping the elements, without actually knowing the coding behind those elements. During the testing of the app, Jaggi built the first app on Hatch Apps, just in three days even having the deadline of five days.

In March 2017, this software company raised $1.3M in angel funding to launch their product. The company has a team of more than twenty people and charges only $1K a month for app development. For $2K to $5K, customers can implement specific customizations and add-ons.

Jaggi is working as the CEO of Hatch Apps, and Friedman holds the position of the COO of the company. Jaggi has also got his name listed twice in the Forbes “30 Under 30”.

The company is still managing its ways in the market and slowly is getting ahead to earn more consumers. For now, the idea is really innovative and one of its kind, so the future of the company looks quite bright.