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Enzo Ferrari : The Founder of Ferrari Automotive Comapny

When we see through the life journey of the successful people, most of them did not have an easy life. The hurdles and struggles, they faced, made them strong and they kept working towards their dream. One such personality, Enzo Ferrari was the man who brought himself out of all the problems and controversies. He created history by putting his share in the world of car racing and manufacturing some of the fastest luxury sports cars.

Early Life

Enzo Ferrari was born as Enzo Anselmo Ferrari, to Alfredo and Adalgisa Ferrari, in Modena, Italy. He was born on 18 February 1898, but his birth certificate has recorded his birthday as on 20 May, since his father got stuck in a heavy snowstorm and the registration got delayed for two days. His father operated a workshop fabricating metal parts. He had an older brother named Alfredo Junior. In 1916, he lost his father and brother, due to a viral Italian flu. The death of his father and brother shattered him completely and he became responsible for his household.

During the world war 1, he joined the Italian Army and in 1917 and shoed mules for the 3rd Alpine Artillery Division. But, after suffering himself too with a flu pandemic in 1918, he was discharged from his service.

Racing Career

When Enzo was just 10 years old, his father took him and his elder brother to Bologna, to watch a race, where he was introduced to Felice Nazzaro. After watching a few races, he was certain that in future he will become a car racer. But, the death of his father and brother, made him leave his studies and focus on earning money for his family.

After his exit from his job, in the Italian Army, the struggle, for him, started again. He even went for a job interview at Fiat, but there too, he was rejected. Finally, he joined another smaller car making company named as Costruzioni Meccaniche Nazionali, in Milan. He was appointed as the test driver. After working for some time, he was promoted as a car race driver and he was back on the track to achieve his childhood dream.

Ferrari debuted as a car race driver in 1919 Parma-Poggio di Berceto Hillclimb race, followed by the Targa Florio in the same year. In 1920, he joined Alfa Romeo and won his first car race, in 1924, the Coppa Acerbo at Pescara. He was promoted and was offered many other prestigious races. But, after the death of a fellow racer, Antonio Ascari, in 1925, he lost his confidence and until 1927, he did not participate in any other car race.

enzo-ferrari
Image Source: motor24

In 1929, he founded a race team named as Scuderia Ferrari, that included the superstar drivers Giuseppe Campari and Tazio Nuvolari. In 1932, Ferrari decided to retire as a car race driver, influenced by the birth of his baby boy Alfredo. He now wanted to focus on the management of his racing team. His Scuderia Ferrari was shut down in 1937 and he resigned from Alfa Romeo in September 1939. The company relieved him from his job, after signing an agreement that stopped him from using the name Ferrari in any of his racing or car ventures for next four years.

Founding Ferrari

In the same year, he left Alfa Romeo and started his own company Auto Avio Costruzioni, in his hometown, Modena. In 1940, he manufactured two cars, that he used in the Mille Miglia, and driven by Alberto Ascari and Lotario Rangoni. Due to the effect of the world war 2, he had to move his venture from Modena to Maranello, in the same year.

After the end of the agreement with Alfa Romeo, in 1947, he founded Ferrari S.p.A. He mainly manufactured the racing cars, and in1948 formed his own racing team that debuted in the Turin. The team’s major victory was in the 1949 24 Hours of Le Mans, with a Ferrari 166M.

Since the beginning of his company till his death, Ferrari made several racing cars and participated in many races with his team. He saw many accidents leading the deaths of his drivers and faced controversies related to them. But, his team always supported him saying that the deaths were never caused due to any mechanical failure in the vehicle. By the year 1952-53, he also started manufacturing cars for roads.

There is another incident that is an important part of Enzo Ferrari’s life timeline. Known as the Great Walk Out, the incident took place when many of Ferrari’s engineers, managers, sales managers and other key figures left the company because of Ferrari’s stubborn behaviour. Although, many of them regretted their decision later.

In 1969, Fiat bought the 50% shares in Ferrari. However, Ferrari had the 100% control over the racing activities. The deal also included the lifetime subsidy for Enzo.

The Logo

Ferrari has been using the prancing horse emblem as its logo since he started manufacturing cars. The emblem was created by his close friend and the famous Italian fighter plane pilot Francesco Baracca. It is said that Baracca gave a necklace with the prancing horse to Ferrari, just before his last flight, in which he was shot dead by an Australian fighter plane in 1918. In the remembrance of his friend, Ferrari used the prancing horse emblem as the logo of his company.

Personal Life

Ferrari was married to Laura Dominica Garello and had a son with her. He named his son after his father’s name Alfredo. Unfortunately, Alfredo also died after suffering from ill-health in 1956. His another son Piero, from his mistress, is serving as the vice-president of the Ferrari and owns 10% shares of the company.

Ferrari died at the age of 90, in 1988. Before dying, he witnessed the launch of one of the greatest road cars of that time, the Ferrari F40. The news of his death was disclosed after two days, as requested by Ferrari himself, as a compensation of the late registration of his birth.

Dell’s New 2-in-1 Laptops with XPS Features at Lower Price

Dell
Image Source: slashgear.com

It’s still one day left for the IFA 2018, but, we see that Dell could not wait much and has announced the new series of its Inspiron and Vostro laptops. Dell, on Thursday, made the announcement of the launch of a large range of 2-in-1 laptops. The range includes the Inspiron 7000, Inspiron 5000, XPS 13 Chromebook, Vostro 14 and 15 5000 laptops. Dell had recently launched its XPS 13 models that are on the higher price side. And, these new laptops have also got some premium features from the XPS 13 series in them. So you can get the XPS 13 features at a lower price.

The Inspiron 7000 laptops are in three different screen sizes i.e., 13-inch, 15-inch and 17-inch, with full HD 4K resolution. All these new laptops are upgraded with the Intel’s latest Whiskey Lake 8th-Gen processors. The 15-inch and the 17-inch 7000 laptops are also going to have the Nvidia GeForce MX150 graphics card and Intel Optane Memory. The laptops are also upgraded with the ram up to 16GB. Now, another interesting feature that has been added to that new 7000 laptops is that the support of the Amazon Alexa Assistant.

The Dell Inspiron 5000 2-in-1 laptop has similar features to the 7000 series. But the screen size is 14 inches and it has variants in i5 and i7 8th generation processor with an optional support for Nvidia GeForce MX130 discrete graphics. Also, the Inspiron Chromebook with similar features supports the RAM size ranging from 4GB to 128 GB, powered with 8th-Gen Intel Core i3 processor.

All the 2-in-1 laptops are now available in the aluminium exteriors with slimmer bezels. The sleek screen has also reduced the size of the webcam up to 2.7mm that is located on the top of the screen. The USB-C port is also available in all the three laptops that is useful for both Power Delivery and DisplayPort.

The laptops are supposed to be cheaper than the XPS 13 series, but yet with those features, you can’t have them at that lowered price. The Inspiron 7000 lineup costs $879.99 (around Rs 62,000) for the basic 13-inch laptop and the basic model of Inspiron 5000 costs $599.99 (around Rs 42,300). The price of the Dell Chromebook is not clear yet, but all the laptops will be available from the mid of October this year.

Google‘s Indian Payment App Google Tez Becomes Google Pay

GooglePay
Image Source: vox-cdn.com

Google launched its payment app Google Tez, last September, and after almost a year, it has earned as many as 22 million monthly active users, having done over 750 million transactions. On Tuesday, Google has announced the re-branding of Google Tez as Google Pay, at its annual event, Google for India.

Noticeably, the Google-created app operates on the Unified Payments Interface (UPI) and in a year, there have been the transactions of an annual average of 2 lakh crore. The rebranding of the app has also got many new features added to it. Google has announced its partnership with the private banks in India, including ICICI, Kotak Mahendra, HDFC, etc. that will offer an easy loan through Google Pay app. The users will be able to get their loan sanctioned in a few clicks, with a minimal paperwork. After all the verification work, the bank will transfer the money into the user’s account instantly and safely.

After the success of Google Pay in India, various other countries have also shown their interest in the Google’s payment app and contacted Google to work with them for their payment app development. Google has also announced that the app will be working globally soon, and will also be available for the online merchants like RedBus, BookMyShow, MakeMyTrip, GoIbibo, Freshmenu, etc.

Caesar Sengupta, the manager at Google Pay, said at the event that the app is created for India, so the features can be modified for other countries. Also, with the rebranding, some global features will be added to the Indian Google Pay app. He also stated that in future Google Pay is also going to help more than 1.2 million local businesses in India.

Create wireframes with Balsamiq Mockups

One of the major aspects of the Product Management is to create wire-frames or mock-ups for introduction of new features or enhancement to existing feature set. A mock-up, in simple terms, is a outline of how a particular screen or feature on the product (desktop application, mobile application or website) might look. A mock-up contains all the buttons, menus, text boxes and other functionality that the final product will have.

Product Managers have to create mock-ups or come up with first cut design interact and then go through number of iterations of refining it based upon the feedback of various stakeholders. …