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Apple

Privacy activist Max Schrems’ hits Apple with new complaints of consent breach

Yesterday, a privacy activist group called Noyb founded and led by Max Schrems filed a complaint against the US tech giant Apple. A specific complaint has been filed with German and Spanish data protection authorities regarding the tracking tool of Apple. According to Max Schrems, Apple’s online tracking tool saves user data on iPhone without their consent. This is strictly against European law and also the first time Apple has been accused of such a major action that questions its privacy rules.

In response to this allegation, Apple has made it clear that the company is very strict and superior in terms of privacy protection. Apple will also tighten the rules further with the launch of iOS 14. Unfortunately, Apple’s plan to launch the new OS has been shifted to sometime earlier next year.

Why complain was launched against Apple?

Noyb brought the complaint against Apple regarding the company’s online tracking tool that automatically generates a tracking code while setting it up. This tracking code is called the Identifier for Advertisers (IDFA). This code is used by Apple and third-party applications to track the online behavior of the users and consumption preferences. By tracking these data, it will be easier to send the users targeted advertisements that might interest him or her.

Apple

According to Noyb lawyer, Stefano Rossetti, these codes are placed in the iPhones without user consent and it is a clear breach of European Union privacy laws. Stefano further gave a reference to the EU’s e-Privacy Directive according to which a user’s prior consent is required for the installation and use of such information. He also said that the complaint is not launched to make Apple pay higher fines but to establish a clear principle where tracking must not be the rue but an exception. He also demanded that instead of restricting IDFA it should rather be deleted. But, the planned new rules of Apple will not change this as it restricts the third-party apps from accessing such private data but not Apple.

German and Spanish market

Kantar Group in early 2019 revealed that 24.3% smartphone users across five major European market uses Apple’s iPhone. According to Counterpoint Research, currently one out of four smartphones sold in Europe is the iPhone which is very impressive growth. An accusation as big as this is most probably going to affect Apple’s European market. According to Noyb, the claims on behalf of German and Spanish consumers were handed to the Spanish data protection authority. The authorities counterpart in Berlin led by Austrian Schrems has also said it received the complaint against Apple. And, this privacy advocacy group has already won two trials against Facebook. Spain’s privacy protection authorities denied making any comments regarding this.

Apple hits back

In response to the claims by Noyb, Apple said that the claims were factually inaccurate and the company is looking forward to making it clear that the privacy regulators should examine the complaint. Moreover, specifically in response to the comment regarding IDFA, Apple said that “does not access or use the IDFA on a user’s device for any purpose”. Apple said that the company always targets on how to make the privacy of a user more protected and secure. And, iOS 14 gives the users control over whether they want to link the apps with the third party for targeted advertisement. Apple also said that the company’s practices comply with European law. The US tech supports and advances the aim of the GDPR and the e-Privacy Directive which makes sure users have the full power and control over their data. 

More about Max Schrems

Max Schrems is a famous Australian activist who also founded NOYB- European Center for Digital Rights. He studied law at Santa Clara University. He is mostly famous because of the campaigns against Facebook for its privacy violations. Max accused Facebook of violating European privacy laws and allegedly sending personal data to the US National Security Agency (NSA). In 2018, he also filed suit against both Google and Facebook for coercing their users to accept data policies. He didn’t only target these two companies but also every other major tech giants around the world.

Apple Event

Apple Major Announcements from One More Thing Event

Apple hosted its One More Thing event yesterday. This was the tech giant’s third event in the last three months, with several major announcements coming out yesterday. Apple has kept itself busy throughout the pandemic, focusing on research and development. All that hard work seems to have paid off as the One More Thing event announced certain new releases for the company. In this article, we will take an in-depth look at the event and the major announcement made by the American giant.

Apple Move to Better Chips

The One More Thing event’s most significant announcement came in the way they detailed in what manner Apple would be shifting the new Macs to better chips. The new chips, built and designed by Apple will power the new Mac Mini, MacBook Pro, and MacBook Air. While Apple has been mass-producing its chips for the iPad, iPhone, and Watches, they relied on third-party suppliers for the other devices. Rather than rely on Intel processors, Apple has switched to its ARM-based processors to power all their new Macs.

However, the company seems to be shifting that concept by using their chips for their bigger devices as well. Apple promises better performance, higher efficiency, and improved power efficiency with its new chips. The first Mac chip named M1 will have the following specifications;

Runs on an 8-core CPU with four focusing on high-performance and the four on high efficiency

  • A GPU with up to eight cores
  • Uses around 16 billion transistors
  • Comes built-in with Apple’s Secure Enclave system in
  • Supports both the Thunderbolt and USB 4 system

iOS Applications to run on Mac

As mentioned at the WWDC conference held in June, the iOS applications will now run on Mac devices. In June, Apple announced that several new applications will now run on both iOS and Mac. Apple held true to their word, and the One More Thing event showcased the HBO Max and Among Us apps running on both iOS and macOS.

Apple Event
Image Source: hk.asiatatler.com

New MacBook Air Announced

Apple also announced a new MacBook Air which will run on Apple’s self-designed M1 chip. The new device, much to the surprise of fans and experts, will run fanless. Apple claimed that the latest device was around 3.5 times faster than its predecessor. Furthermore, the absence of fans for cooling will help make the new MacBook Air a lot quieter than the previous generation. Announcers claimed that the device would run for up to 15 hours on a single charge while using the internet, and for 18 hours if only watching videos. The MacBook Air features a 13.3-inch display and supports an SSD of up to 2 TB. The device will also support Wi-Fi 6, Thunderbolt connectivity, and USB 4 systems. Apple announced that the new device would cost $999 for regular customers, and $899 for educational users.

Apple Announces New Mac Mini

The Mac Mini will also feature the new M1 chip and will go for sale at $699. When considered with older models, the new Mac Mini has been priced $100 less, with experts believing this will help boost sales considerably. The device will support an SSD with up to 2TB capacity and comes with 16GB worth memory. When it comes to connectivity, the device has two USB-A and USB-C ports. The USB-C ports support both Thunderbolt and USB 4 connectivity. The Mac Mini also features a 3.5mm headphone jack, along with space for HDMI 2.0 and Gigabit Ethernet cables.

New MacBook Pro

The new M1 chips will help the MacBook Pro last for up to 17 hours claims Apple. Furthermore, the device will last for up to 20 when used only for video playback. Similar to the MacBook Air, the Pro too features a 13.3-inch display and offers support to SSD’s with up to 2TB storage. The device has 16GB worth of memory and supports both Thunderbolt and USB 4 for connectivity. Additionally, it also features the TouchID, supports Wi-Fi 6, and has a TouchBar. The device will go on sale for $1,299 for regular customers and $1,199 for educational users.

Big Sur arriving soon

Another major announcement that Apple made concerned the new macOS update. Apple announced Version 11.0, named the Big Sur back in June during the WWDC event. The One More Thing event finally named a release date for the update, by informing excited fans that it will drop on November 12th. We will have to wait and see what new changes the update brings, but it is safe to say that fans are excited regarding all the new announcements.

apple

Apple reportedly ‘Setting Up’ efforts to build a Google Search alternative

With the recent launch of iOS14 and iPadOS14, users have noticed that the queries show search results without Google Search. This is an indication that Apple is trying to build its search engine and has no further plan to use Google Search as the default search engine. Since the user queries can be answered without the support of Google, it can be said that Apple is making a pretty fast and impressive development on the way to its own search engine. This Cupertino Company with efficient search capabilities in iOS14 and iPadOS14 has proved that it will be soon ready to challenge Google’s search engine and replace it for once and all.

If we go a little backward in time we can connect the dots as Apple earlier this year posted job openings for search engineers. So, Tim Cook was determined for a long time to create the company’s default search engine followed by incorporating it in the latest version of iOS, that is, iOS14. Now, when users type a query on the home screen it displays a direct link to the websites without opening in Google Search.

Why is Apple creating a new search engine?

Recently, the relationship between Apple and Google has gone sore thus bringing the two under antitrust scrutiny. The US antitrust authorities have threatened the payment made to Apple by Google for securing the position of default search engine on iPhones and iPads. The web search capability of Apple’s smartphones always plays a major role in deciding the overall in-house development of the company. So, if they can successfully make an alternative search engine, it will increase the value of the company and make it independent of Google Search. According to some industry experts, Apple is creating its search engine mainly to attack Google. The former has not made any major official announcement regarding the search engine but where there is smoke there is fire.

Strategies and plot twists

In 2018, Apple hired John Giannandrea, Google’s head of search to improve the existing AI capabilities of the company and to boost the performance of Siri, the virtual assistant. John came with eight years of experience in working with the Google search engine. John’s hiring along with the recent opening for search engineers will create a very strong team for the development of an alternative search engine. So, if the relationship between Google and Apple comes to an end in terms of the Google search engine, Apple will not face any adverse situation.

Apple

After the case launched by the US Department of Justice last week, Bill Coughran, Google’s former engineering chief, said that Apple already has a credible team if they want to go for developing a more general search engine. Many search marketing experts also noticed that the activity of Applebot has increased ridiculously in recent weeks. Applebot is iPhone’s web crawler and the increased rate of crawling means that it is trying to gather more information from the internet. In the new iOS14, Apple’s home screen shows a list of search suggestions generated by Apple’s search engine and not Google. The search result is based on AI thus showing results according to the common queries.

Will apple become a strong competition? 

Standing up to Google as a strong rival could take years, but currently, Apple has shown excellent developments with the alternative search engine. Apple has both a good team of engineers and capital to sign up for a long-term investment. Since the beginning, Apple has focused more on developing every bit of its product in-house starting from the smartphones to the watches. It wants to create a very strong integration between the hardware and the software components. But, for a long time, Apple was stuck with Google’s search engine. Though Apple still has the option to choose between keeping Google Search as the default search engine or become its rival, the stakes are high for the latter option.

Sridhar Ramaswamy, Google’s former head of advertising, said that to build a search engine it should have 20bn-50bn pages in its active index. Along with this, the system has to rank the pages within milliseconds when the user runs a query. It will be extremely difficult for Apple to create a search engine as big as Google but it is not impossible.

Digital Tax

All You Need to Know About OECD’s Digital Tax Reform

It looks like the tech giants will have to wait for another year to see how the impending digital tax reforms will take place. The world is witnessing a significant shift in the way it views Big Tech. With the EU planning on implementing a digital tax on such companies, most experts were looking forward to seeing how the reforms will take shape. However, the OECD released a statement saying that the new global tax will not come into force this year. Here’s a look at everything you need to know about the Digital Tax and its impact on tech giants.

A Year’s Wait Left for Digital Tax

The Paris-based OECD was to head a panel that would lead negotiations between countries to establish the Digital Tax. The organization would have been in touch with over 140 different nations to solve the taxation issue faced by Big Tech. The Digital Tax reform would for once standardize the taxation norms of companies such as Google and Facebook. However, the organization released a statement on Monday stating it would require an additional year to finalize the deal. Pascal Saint-Amans, who servers as OECD’s Head of Tax Policy, said that the glass was half-full. While the deal is nearly ready, it still requires political accord to push through and become a law, according to Pascal. He went on to say that the organization expects the deal to come out ‘sometime in 2021’.

Future in the Balance

Most experts were hoping the bill would attain resolution by the end of this year. The law is a move by the EU to ensure that large technology companies pay the fair share of tax as per their operations in the countries they function. Most EU officials believe that such companies are not paying the right amount, and that tax calculation should occur in the location of their activity, and not just their headquarters. This would extensively enlarge the sphere of taxation of such companies, as they are prevalent throughout the EU.

Digital Tax
Image Source: Pixabay.com

OECD for All

Throughout the whole discussion, the OECD has acted as a marshal demanding more accountability from the Big Tech. They are pushing for standardized tax rules and regimes on a global level due to the ever-reaching impact of such large tech firms. However, the various governments will have to agree to their proposals before they can become a law, and in turn, a reality. Angel Gurria, who serves as the head of the OECD, believes that lack of such a bill will lead to a trade war. However, the slow progress of such reform has led to several countries implementing changes of their own accord. The UK has been a vocal supporter of such a Digital Tax. However, the slow progress finally led to the country announcing its own Digital Services Tax at the beginning of the year.

Trump Wages War

Such a taxation reform led to complaints from the US, which called it an unfair levy that needed a trade probe before implementation. The Trump administration went as far as to threaten products from Europe with additional tariffs unless they withdraw the reform bill. The US believes that such laws deliberately and specifically and target American corporations. Trump also stated that the US was considering imposing further taxes on French wine sold in the States.  Since the US is the biggest market for French wine, making up almost 25% of total sales in 2018, this could turn into a massive trade war. However, President Macron’s office stated that it would stay firm in its stand, and would try to reach an amicable decision through bilateral talks.

Furthermore, the French Parliament passed a law that taxes digital companies if their French revenue goes over €25 million and if global income exceeds €750 million. While the law does not target companies of any nationality, it could have an impact on Big Tech firms, such as Facebook, Google, Amazon, and Apple. All these moves will help prevent such companies from avoiding stringent taxation by setting up headquarters in low-tax territories. Countries, such as Austria and Spain, have also vowed to implement Digital Tax laws, like Britain and France.

The OECD has been trying for two years to set up a global front to ensure all such companies may appropriate taxes. While the tax laws might take a year more to bear fruition, the result could have a massive impact on global economics. However, one this is for certain. Global opinion regarding the power yielded by big tech corporations is changing. While people never batted their eyelids regarding the growing influence of such companies, the tides seem to be shifting. Calls for better regulation regarding data privacy and data taxation might lead to the dawn of a new digital revolution.

Tech Giants

American Tech Giants Called Out for Their Monopoly Power

Around the world, we are witnessing governments coming down heavily on tech giants. Recently, the EU commanded social media giants to be warier about the flow of misinformation and fake news. Now the American government, which till now has been very lax seems to be doing the same. Yesterday, a group of Democratic lawyers pushed Congress to make such companies more accountable for the power they yield. Here’s a look at how the monopoly power of these companies, and how lawmakers are planning on changing it.

Tech Giants Ongoing Investigation

A list of recommendations and appeals came at the end of a 16-month investigation into such tech giants. Companies, such as Amazon, Google, Facebook, and Apple came under Congressional radar in the last few years. Since then, lawmakers have been asking for more accountability and the spreading of power. The lawmakers mentioned yesterday that such companies enjoyed too much power, resulting in numerous unfair practices. They also called for a reining in of such power to help level the playing field within the tech industry. However, as expected, the Republicans disagreed with this outlook, with Jim Jordan dismissing the report as partisan. He also claimed the report was radical, saying it was an attempt by the far left to refashion American anti-trust laws.

The monopoly power of Tech Giants

The size and power that tech companies yield has been a constant topic of debate in Washington in recent years. This ongoing investigation came up through the House Judiciary Committee to probe into the working of these firms. The final 449-page report the committee staff submitted accuses these companies of engaging in unfair means. For instance, they found that such large tech firms charge high fees and force smaller companies into unfavorable deals. Further acquisitions involve using killer acquisitions to finish off rivals and retain their monopoly. In effect, the underdog start-ups of yesteryears have grown into monopolies that resemble old-time oil barons and railroad and air tycoons.

Tech Giants
Image Source: news.yahoo.com

Changes Proposed

Some of the changes proposed by the Council are as follows;

  1. More vigorous enforcement of competition laws which already exist
  2. Limit the nature and area of business
  3. Prevent companies from playing in fields where they are a dominant infrastructure builder
  4. Shifting the burden of anti-competition to proof for acquisitions to make buying out competition more challenging
  5. Consider separating online platforms and other businesses
  6. Force the breakup of such Big Tech firms into smaller components
  7. Add nondiscrimination laws to prevent firms from prioritizing their products

As you can see, these changes will have a massive impact on the future functioning of Big Tech. While the report does not define the actual and exact legislation needed, it does give a direction for Congress to take things forward.

Replies by Big Tech

In the hearing in July, most of these significant players hit back at the allegations, calling them fringe notions. Amazon, on Tuesday, defended its actions through a blog post saying it never did anything that breaches present anti-trust laws. It also noted that the Amazon marketplace has been a successful venture for third-party sellers and that there were no unfair deals in the background. Facebook too defended its acquisition of WhatsApp and Instagram, saying it celebrated competition. It also mentioned that regulators went through all the laws and deals to ensure there was nothing illegal or corrupt behind it. 

Political Issue

The report many have said seems to be heavily Democratic. As a result, it faced severe criticism from the Republican party. For instance, the Republicans wanted a section on the anti-conservative bias of social media in the report. However, such a move did not go down well with the Democrats who blocked it, calling it an allegation and conspiracy theory. However, several Republicans do seem to agree on the fact that anti-trust laws need to be more fool-proof. For instance, Ken Buck supported a slew of recommendations, such as shifts in law that make it challenging to acquire competition. Most experts believe that there will be no legislative proposals until after the election. 

But one thing seems to be clear. Big Tech will undergo massive changes in policy and operations, following this election no matter who wins! Will this be the end of Big Tech? Let us know what you think in the comments below!

Apple

Apple launching its online store in India on September 23.

There’s some good news coming the way of Apple fanatics in India! The tech giant announced today that it would be unveiling an Apple Store in India on the 23rd of September via online means.  The online store will feature a slew of Apple products. While Apple products mostly sell online in India via Amazon and Flipkart, Bloomberg reported that the company was planning on establishing a unique store in time for Diwali. Furthermore, for the first time, the store will offer customers directly to clients throughout the country. Here’s a look at everything you need to know about the announcement, and why Apple fans are excited.

Apple Online Store in India

Apple’s online store will go live on 23rd September and will offer its full range of products. The store will offer all clients the premium experience that clients around the world receive. The model will try to replicate the service delivered at Apple stores worldwide with the help of an experienced online team. Deirdre O’Brien, who serves as the VP of Apple Retail and People, said that the company is proud to be expanding in India. He also said that the team is looking forward to serving its Indian customers in the best way possible. Since the COVID-19 pandemic has left everyone relying heavily on technology, the company felt it was the right time to make the transition. Brien said that the team hopes bringing the Apple Store to India would help their customers during such a vital time.

Apple Online Store
Image Source: techcrunch.com

Digital Transformation

The Apple online store will serve as a convenient one-stop shopping destination for all fans of the American tech company. The shop will have Apple Specialists in place to help customers with choosing the right products and explaining technical details. They will also help customers with configuring their devices and setting up newly bought ones to suit their requirements. The store will also help customers get advice, learn about new products, and receive guidance on a variety of matters in both Hindi and English. 

Special Features

The Apple Store also features various financing and trade-in programs, helping make their products more affordable. For instance, students can shop for iPads and Macs at exceptional prices, and also receive discounts on AppleCare+ plans and other accessories. By October, clients can expect the store to start free Today at Apple sessions online. The sessions will be led by Creative Pros from local areas and will focus on music and photography. Also, the store will make gift wrapping options and personalized engraving available by the festive season. Engravings on AirPods will be available in the following languages;

  • English
  • Hindi
  • Marathi
  • Kannada
  • Gujarati
  • Bengali,
  • Tamil
  • Telugu

For engraving on the iPad and Apple Pencil, the language available will be English for now. To keep with modern requirements of health and safety regulations, the Apple team will enable contactless delivery for all services. Orders which do not need a signature to complete will be left at the door, while the ones that do will be completed via verbal confirmation. BlueDart will handle the delivery fulfillment within 24 to 72 hours of order placement by following all the required safety protocols.

Other Efforts and Investments

Apple has been a presence in India for over two decades now. The American tech giant has invested in creating and sustaining over 900,000 jobs across the country. Furthermore, Apple’s App Design and Development Accelerator provides frequent support to local developers in Bengaluru. Indian apps have become crucial now, with ones like AI-based Wysa helping provide mental wellness support to millions. Similarly, YogiFi has become quite popular due to its innovative use of computer vision to help with posture-correction. The app also makes use of Machine Learning to curate personalized yoga plans and programs, helping and encouraging people to stay fit during this pandemic.

While the COVID-19 threat looms over the country, Apple is doing all it can to provide local support to organizations promoting remote learning. It will be interesting to see how big a hit this store becomes as Indians will now get a taste of the exemplary Apple service for the first time. Also, with reports stating that the tech giant plans on unveiling physical stores in Mumbai and Bengaluru from next year, this will act as a test to see whether the idea holds true.