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Yashica Vashishtha

Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.

WhatsApp Pay can Gobble Up Paytm with its Beyond P2P Platform

Indian digital payment industry is booming, and with the platforms like Paytm, Amazon Pay, and Google Pay, people have got many choices to opt for. On 24th April Facebook-owned WhatsApp also announced that it is going to launch a digital payment service, WhatsApp Pay, in India, giving a clear message to the leaders of digital payment, that they need to brace up for a big competition.

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Image Source: thenextweb.com

For now, Paytm, an almost decade-old company, backed by Alibaba, is the biggest local digital payment service in India. On the same league, Amazon has also launched its payment service recently, Amazon Pay UPI for Android customers for peer-to-peer payments, whereas, Google Pay (earlier Google Tez) has got a hold on a share of 45 million users, operating $81 billion in transactions in March. There has been also news from Apple of planning to launch its Apple Pay service in India soon.

Though Paytm has been ruling the Indian market for the past decade, with the rise of other services including Google Pay and Amazon Pay, it has become easy to believe that Whats App Pay can easily influence people with its payment services.

Since WhatsApp has been the most loved app in India, so with a user base of over 300 million in India, it won’t be tough for WhatsApp Pay to challenge the existing digital payment services. In fact, its parent company, Facebook has got additional Indian userbase of over 300 million people, which is huge, as Paytm alone entertains only 230 million users. This way launching a peer-to-peer UPI based payment service will easily attract most of its users as it will be easy for them to transact on WhatsApp.

“Indians love WhatsApp and will love the convenience of transacting through the app. I foresee a trend wherein entrepreneurs and small and medium enterprises start embracing and using WhatsApp Pay. This will contribute to, and increase their creditworthiness. In turn, this trend will enable them to easily borrow credit from formal sources, such as banks.” Prabhu Ram, head of the Industry Intelligence Group at CMR, said in the report.

According to WhatsApp, in an app test, over 1 million people were able to send and receive money in a safe and secure manner. The company has also told the Supreme Court on May 3 that it will be complying with the RBI norms before starting its payment service in India, and it is willing to contribute to India’s financial inclusion goals.

Sonos : The Pioneer in Wireless Smart Speakers

Handsfree, smart speaker, music streaming services, so much has been changed in the past more than a decade. To be precise, there were no such technologies over 17 years ago, and people were happy detangling the mesh of cables for music. But there was a group of visionaries, that wanted to bring the change and free people from the trap of cables to provide them with the best sound experience.

The American consumer electronics company, Sonos, was founded by four business partners John MacFarlane, Craig Shelburne, Tom Cullen, and Trung Mai, in 2002. Except for John, all the other three co-founders belonged to Santa Barbara, and John moved to the city to pursue a PhD degree from California-Santa Barbara in 1990.

sonos
Image Source: digitalmusicnews.com

At the same time, the Internet was at its initial stage and was not as popular as it is today. At that time, only fewer than 16 million U.S. households had high-speed dial-up broadband, and America Online was the top internet provider in the U.S. Like other technical persons, John was also sure about the future success and scope of the internet. This way, along with Craig Shelburne, Tom Cullen, and Trung Mai, John decided to start Software.com, and after running it for a decade, they sold the company to Phone.com.

After selling the company, the next thing the visionaries had to do was to think of a new business idea. For a few months of brainstorming, John presented a plan to start a business of building devices which would enable local-area networks for aeroplanes. But the other three partners were not convinced. Again four of them started looking for that out-of-the-box idea, that would be innovative and unique.

At last, the four coincided on a single topic, i.e. music. Today, music streaming services, as well as wireless speakers and headphones, are quite common, but at that time, the concept of the wireless system had not even born. In fact, the music systems came with a mesh of cables, and when anyone wanted to connect the speakers in the different rooms, through a same music system, there was no choice other than drilling their walls to pass the wires through it.

So this was it. The idea was to create a music system, that could play the same music in different rooms without connecting any wires using the internet. But since there was no such existing technology at that time, despite being a unique idea, it did not seem feasible, too. Still, since all the four partners liked the idea, they all started working on the same.

Since the four had been successful entrepreneurs in the past, they had connections and the skills to draw the investments. They also started employing some skilled people for the manufacturing of their dream project. Initially, they opened an office above a restaurant called El Paseo in Santa Barbara and started Sonos in 2002.

The focus of the team was to create a system that was easy to install and would be able to work through cross-technology integration, but this increased the complexity for the designers and the developers. They chose Linux as the basic platform, but the operating system needed drivers for audio, wireless and others, to work with the new music system. So the founders decided to create those drivers.

Finally, in 2003, the company was ready with the design and prototype of its first product. John MacFarlane demonstrated the prototype at the Consumer Electronics Show, in 2004, where it won the “Best of Audio” award. It was the first wireless music system. The company launched the system, naming its Digital Music System, in 2005. It was the combination of smart speakers and a remote. People welcomed the system with open arms, and they loved it. The reviews for the system gave positive points to its design, reliability, and great sound.

It is clear that MacFarlane thought ahead of time, and this way, he created the systems capable of receiving the new upgrades. The same year, Sonos launched the Digital Music System, it introduced a new amplifier, i.e. ZP100 amplifier, for it. The company also announced to make those music systems available for the U.K. citizens too.

With the launch of the iPhone, in 2007, the company launched its app, that enabled the iPhone to become the controller for its Digital Music System. In 2011, the company launched another app for Android users.

In 2009, the company released its much cheaper, 400 dollars, PLAY:5, all-in-one smart speaker. The continuous updates and improvements in the music systems made the company one of the leaders in the market, and its products popular worldwide. In 2011, the company added Sirius XM and Spotify to its catalogue. In 2012, the company upgraded its speakers with Amazon Cloud Player compatibility, following a collaboration with Tencent, through which it added the QQ Music to its catalogue. Currently, the music systems from Sonos support Apple Music as well as music from other popular streaming services including Spotify.

Since its inception, Sonos has been introducing the world with the innovative music products and is the pioneer in the wireless music streaming technology. The company and its story has been an inspiration for every aspiring entrepreneur, which not only tells them to be successful, but also tell them to prioritize quality for long-term success.

goPuff : The Story of a Millenial Delivery Service, to the Millenials and by the Millenials

Having a necessary education or experience to run a business has become a myth, and most of the successful college dropouts, including Steve Jobs, Bill Gates, and Mark Zuckerberg are the biggest example of the same. Now there is no limitation on the age or the background of a person, in order to start a business. Like the co-founders of goPuff, Yakir Gola and Rafael Ilishayev, who started the company without having any experience in entrepreneurship, both running 20 and were the students of Drexel University.

Though Gola had a bit of experience of business earned through his parents’ small jewellery business, Ilishayev was a newbie for their startup. Gola’s parents had migrated from Israel, and Ilishayev’s family belonged to the Russian descent. The two met each other at the University, and since they shared the common language, they became good friends in no time.

rafael ilishayev and yakir gola
Image Source: bizjournals.com

goPuff was not their first business, as, before goPuff, they sold office furniture to people and had saved a sufficient amount of money. While in college, it was Gola who had a car among all their friends, and always went out to bring small daily need things. Sometimes, the two would go to multiple stores at different locations to buy different things. The process was quite time-consuming and tiring.

Since it was not much long ago, companies like Amazon and some food delivery services were already providing home-deliveries, but there was nothing that could help with the late night cravings or emergency needs. It was an eye opener for the two, and they founded an opportunity in the same.

Gola and Ilishayev were convinced that they need to start a service, which could help people get things on their doorsteps, within a few minutes. The two started working on their business model and concluded 50 items, which they could deliver easily in a particular area. Since they did not have much of the money, and initially, it was just an experiment, they picked cheaper things to deliver. The two founded this very delivery service in their University campus and named it goPuff.

The first hurdle that came into their way was convincing the store owners. After that, they started finding investors for their business and invested $60,000 of the earnings from their furniture business. They worked seven days a week and 16 hours a day, as initially, they did not have the money to hire other people for the delivery. In fact, it was only Gola and Ilishayev, who delivered for the first six months.

The driving force for the two was the challenges and the targets they gave each other. Soon, the service became popular, and they started delivering in other Universities in Philadelphia, and then, in the other cities. After working hard for four months, they were able to get a small warehouse for their supplies, and later, they added more things to their delivery list. In 2015, Gola left college to concentrate completely on the venture, and on the other hand, Ilishayev graduated in legal studies from the University in the same year.

The company became popular and started doing really well. In December 2015, the two started another delivery service to specially deliver beer, naming it goBeer, and in the following year, in the month of May, they launched an alcohol delivery service called goBooze.

Soon, the service extended to the Universities based in cities like Boston, Washington, D.C. and Austin, Texas. By the end of the first year of its inception, the company had hired 60 full-time employees, and 2017, it had 200 employees. In the same year, the company closed an $8.25 million Series A funding round from Anthos Capital, and the two partners were named “2017 30 Under 30: Retail and E-Commerce” by Forbes. They also won the 2017 Target Marketer of the Year Award.

The credit for the success of goPuff entirely goes to the uniqueness of the concept behind it, and the sacrifices the two co-founders made to work for it. For those past years, both Gola and Ilishayev have been ditching holidays as well as other plans with their family and friends to work for goPuff. goPuff, in a few cities, provides its services 24/7, and in other cities, the service is open until 4:30 a.m. The company is serving to the millennials, so the method of customer support is also millennial. The company is always active on Twitter to answer the queries of its customer. The company provides the fastest delivery, 23 minutes being the fastest delivery time.

Amazon Prime Members Gets Pre-access to the Amazon Summer Sale 2019

A sale is the best time for companies to earn more profits. And, after a long wait, Amazon’s summer sale has gone active for its Prime members. The sale started midnight on 2 May for the Prime members, giving them the opportunity to get their hands on the better deals before anyone else. As the other Amazon member will be able to take advantage of the sale after exactly 24 hours the sale has started, i.e. at 12 am IST on 3 May.

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Image Source: newsd.in

It has been a few months since the company has hosted a bigger sale. The summer sale will end on 7th May, and people will be able to grab great deals in those four days. The sale has got big discounts on fashion, home appliances, gadgets, electronics, etc., and we need to see how the Prime members take benefit of early shopping at the summer sale.

The company along with fabulous deals is also offering an extra 10 per cent discount on SBI credit and debit card, i.e. up to Rs. 1,500 per card. The sale is boasting up to 40 per cent discount on Smartphones, and the users can also pre-book OnePlus 7 Pro Smartphone during this period. The One Plus Pro will be available with a free screen replacement warranty worth up to Rs 15,000 for the buyers with pre-booking. Other than that, the buyers can get discount of up to 10,000 or above on high-end smartphones including One Plus 6T, Oppo A5s, iPhone 6, iPhone X including its other variants as well as Samsung smartphones.

The price for mobile accessories like earphones, screen guards, data cables, memory cards, etc. starts at Rs. 69, and accessories like power bank are available at Rs. 499. The company is also offering up to 50 per cent discount on branded digital gadgets like speakers, cameras and headphones from brands like Canon, Nikon, JBL, etc. In fact, the price of Sony PlayStation 4 500GB Slim is down to Rs. 22,190 from its MRP, i.e. Rs. 28,580.

The company has also proposed heavy discounts on its home production gadgets, including Amazon’s Fire TV Stick, Amazon Kindle Paperwhite, Amazon Echo, etc. The company as a bonus has also offered a 3-month subscription to Kindle Unlimited for as low as Rs. 79.

For the prime members, Amazon is providing free as well as fast deliveries and also discounts on its streaming services, including unlimited video streaming, ad-free music etc. There is also a cashback of up to 2400 Rs. for the Prime members on some eligible purchases including from the Amazon-partnered companies like Swiigy, Yatra.com, netmeds.com, BookMyShow, and others.

Microsoft Announces New Extended AI and Machine Learning Services to its Azure MI

Machine Learning is not the next big thing, but the current hot topic, which is the main focus of every tech giant today. Even though this technology is so much in demand, learning and experimenting with this technology needs a lot of expertise. So, to simplify things, Microsoft has announced that it is going to launch three new services to help people try their hands on machine learning and learn it better.

AzureML
Image Source: microsoft.com

“There is a category of AI practitioners, who are learning machine learning concepts, they want to make their own models, but they are not coders. This could be IT professionals or folks with a background in statistics or mathematics. For those customers, we’re offering experiences to make models visually.” said Microsoft’s director of artificial intelligence Bharat Sandhu.

Those new services will be the enhancements to Azure Machine Learning. The Azure Machine Learning lets the users create AI architectures for cloud-hosted and on-premises apps. With the new services, Azure MI will now make the process of model creation more simpler, providing the users with a simple drag and drop visual MI dashboard, from which they can customize their MI program.

The new services that the company will be launching include an interface, which will be responsible to automate the process of model creation. This way the developers do not have to write even a single line of code. The company has also added new algorithms and optimizations to the platform, that will help in creating more accurate models. These algorithms are transparent to the users, and they can even manually write the codes for the same.

Along with the ML services, the company will also be adding new capabilities for AI, IoT, blockchain and edge computing to the Azure cloud platform. The AI Azure Cognitive Services will enable the application to make decisions, see, hear, translate, and reason. In addition to that, the company will also be including the AI features to the Azure Search.

Microsoft has also announced to add a new SQL engine, i.e. Azure SQL Database Edge, having built-in AI features, to handle the computing and database management tasks, intelligently. On the other hand, the new IoT Plug and Play feature will allow the developers to connect IoT devices directly to the cloud, eliminating the need to write the code for the peripherals.

Along with all these services, Microsoft also announced an Azure Blockchain Service, Unreal Engine, and a HoloLens 2 Developer Bundle. The company has not commented on when those services will be available for use. But since it has made all these announcements ahead of its Build developer conference in Seattle, Washington next week, the company might be planning of announcing the launch date at the event.

Third-party Developers can Now Develop Apps for Google’s Android Automotive OS

Google is all prepping up for its upcoming I/O 2019, it is going to host on 7 May in California, U.S., and it has already started on giving hints on few of its new launches it is going to announce at the event. According to one of its early pushed out news, it is going to open its Automotive OS for the third-party developers, so that they would be able to develop functionalities and entertainment apps for the vehicle infotainment systems.

Google Android Automotive
Image Source: venturebeat.com

Google introduced the Android Automotive OS, an OS specially designed to work with vehicle infotainment systems, in 2017. Do not confuse Android Automotive with Google’s other product having a similar name, i.e. Android Auto, which is a mobile app. Whereas, Android Automotive is a full-fledged operating system developed for vehicles. Both the platforms are using the same underlying framework, and having the same framework, Android Automotive also supports compatibility with different screen sizes, OEM customizations, and regional driver safety guidelines.

Android Automotive OS is based on Google’s Linux supported, open-source mobile operating system. But it runs on the vehicles, instead of smartphones and tablets.

The company has hinted that it is already working with Volvo’s all-electric Polestar 2, powering its infotainment system with the Android Automotive. The Polestar 2’s infotainment system will have all the major services from Google including Google Assistant, Google Maps and the Google Play Store.

Google is also working with companies like Spotify and others, through which it will be able to bring entertainment apps to the Android Automotive OS. With the help of third-party developers, the Android Automotive will also be able to add support for the features like navigation, communication, and beyond to the OS.

Google will be discussing on how to develop the apps for its Android Automotive OS for cars, in the event, and if the developers won’t be attending the event, they can find more information on the same through the Google Groups community. The developers can also ask questions regarding the development using the tag android-automotive tag on StackOverflow.