Most of the people might not know, but approximately two years ago, Amazon had launched a social networking platform named Spark. And since it has not made it to the global audience, it seems, Amazon has shut the platform down, even before it completes its two year anniversary.
Amazon Spark was a similar platform to most of the other social media platforms, where users could post pictures, stories and could connect with people. One of the most important features, that Amazon had added to it, was the ability to sell and purchase things over it. The app was launched in a hope that people will come to the app through their influencers and will make purchases, accordingly. Users were even allowed to tag the products available on the Amazon website.
Like Instagram, the users could react to the posts through smiles and post comments on it. In fact, Spark was considered as one of the competitors of Instagram. But the platform was primarily developed for the Amazon Prime members and was focused more on shopping and sales.
“Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover and shop stories and ideas from a community that likes what you like.” Amazon has said during the launch of Spark in 2017.
Though the platform entirely focused on sales and shopping, it had copied a few features from its rival Instagram, like the posts from fashion and travel bloggers. But the problem was that it was restricted to only the Prime members, and only they were able to use it. The reach of the platform was limited, and the users did not have anyone familiar to connect with over this very platform.
Though Amazon has not given any statement on the matter, meanwhile the link to Amazon Spark is redirecting to #FoundItOnAmazon site, one of the other easy shopping tools from Amazon. Earlier the Amazon’s notification section had been changed for including updates from Spark. But now the navigation has once again been simplified.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.