Live streaming is popular, and Facebook is among those social media platforms, who brought this feature to the common people for the very first time. But in recent times, the company has witnessed how people are missing the very feature and violating Facebook’s live video streaming guidelines. Not taking a very old example, the live broadcast of the inhuman mass shootings at two Christchurch mosques in New Zealand in March took everybody by shock.
Keeping all this in mind, the company has decided that it will be implementing a ‘one strike’ rule, for the ones, who will be violating its live video streaming guidelines. According to the company, it will take down the accounts for a set time period, if they fail to maintain the live streaming guidelines and violate the rules.
“Starting today, people who have broken certain rules on Facebook, including our Dangerous Organizations and Individuals policy will be restricted from using Facebook Live,” Facebook wrote in a blog post on Tuesday.
The company confirmed that the ‘one strike’ rule is the result of the live broadcast of the horrifying New Zealand terrorist attack, which people kept on sharing even after Facebook had taken down the video. In fact, people were editing the video so that they could prevent the video from getting identified and will be shared further.
For such matters, the company has announced that it will be investing $7.5 million in new research partnerships, to carry out researches across industry and academia in order to improve the analysing techniques for the images and videos posted on the platform.
Previously, the company did not have much of strict rules for the violation of any of its guidelines. e.g. if there was a post that spread hate or rumours, Facebook would take the post down, and if the offence is done repeatedly by an account, the account was banned for a set period of time. But now, the rules will be stricter, as if Facebook finds someone broadcasting something offensive and violates the Facebook’s live stream guidelines for the very first time, the company will ban the account from live streaming for a certain time limit.
Facebook is also tightening its rules for the other areas that need attention, and for now, it will also be imposing strict rules for the people, who create ads that misguide people and spread hate.
“The overwhelming majority of people use Facebook Live for positive purposes, like sharing a moment with friends or raising awareness for a cause they care about. Still, Live can be abused and we want to take steps to limit that abuse.” the company wrote in the blog post.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.