Social media not only provide you with the means to connect with your dear ones but is also a place where you can share your thoughts with the world. But with the rise of social media, the pressure on the users have also increased, and the originality of connecting with the people close to them has lost somewhere. Houseparty is also a social network which has been specially built to solve this problem.
The founder of Houseparty Ben Rubin and Sima Sistani, came together to build a platform, which is solely for the people who want to spend real time together even being physically apart. The app allows a group video chat of up to eight people, giving the feel similar to friends sitting in a living room.
The Founders
Ben is an entrepreneur of Israeli descent, who had joined the army when he was 18 years old. He had always intended to become an architect and even studied architecture but ended up building mobile applications.
When Ben was in the third year of his college, he was introduced to the famous social media platform Instagram, which became the inspiration for his first project ‘Yevvo’. Yevvo was a social media platform, which became popular in no time. Ben started adding new features to the app, but was unable to handle the pressure and soon he had to shut down the app.
Next startup app that Ben came with was Meerkat launched in February 2015. Meerkat was a social media app that enabled its users to tweet live videos and comment on the tweet.
Sima Sistani is an MBA from the Kellogg School of Management, Northwestern University, and was working as the head of media at Tumbler when she met Ben. The two got introduced through a common friend. Sima was already aware of his startup Meerkat and was quite impressed by the success of Meerkat.
After four months from the inception of Meerkat, Ben and the co-founder of Meerkat, Itai, realised that the tweeting live video was only working for people who were famous or were celebrities, and the common people were not getting much of the benefits from the service. At the time Sima had also joined the team Meerkat.
Founding HouseParty
The problem with meerkat was that it was not applicable for the common people, so it led the two future co-founders, Ben and Sima, brainstorm about the concept of live video streaming for the common people. Since it was clear that not many people are interested in watching common people live stream, they reached to the conclusion that why not make the live streaming more personal?
The answer to this question was the private synchronous social network Houseparty. In the first six months of its development, Sima went to different schools to test the features of the app and Ben was constantly working on adding relevant features to it, including personal notifications and locked room.
Houseparty is not only providing its service to common people for live video chats but also offers the advertiser a cheaper platform to advertise their services and products.
By September 2016, after a rewrite of the code, the company was serving over 1 million people in all 50 US states and other countries. Houseparty is mostly focused on Generation Z: 60% of its users are 16 to 24 years old. Currently, Ben is serving the board of the company, and Sima is promoted to the post of CEO of the company, who previously held the position of COO in the company. Till now the company has raised over $70 million from Silicon Valley investors and is growing at a rapid rate. For the success of Houseparty, Ben says that he is happy that his first two startups were failures and he came up with a more feasible business model, that has its own future.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.