According to a report from Cheddar, the parent company of Snapchat, Snap Inc., is planning to launch its own new gaming platform in the coming month. The rumours about the new gaming platform from Sanp Inc. has been making rounds since June last year, and now if we believe the reports the company is all set to launch one in April.
Snap Inc. has already tried its hands in gaming field with its set of AR lens games named Snappables, and also, in January, the company acquired the Australian game studio Prettygreat for an $8.6 million. Furthermore, the Chinese gaming conglomerate Tencent bought a 12 per cent share in Snap, in 2017, which is a clear indication of Snap Inc. paving its ways towards the gaming industry at a bigger level.
According to the reports, the new gaming platform will allow its users to play third party games over it. The new platform will also accept games from outside developers, and those games will play on the Snapchat application itself.
The company is hosting a Snap Partner Summit in Los Angeles on April 4th, for developers and creators from different regions, where the company is expected to unveil its new gaming platform, which is also referred as the “Project Cognac”. Cheddar has even reported of an invitation for the event having a slogan imprinted over it saying, “Less talk. More play”. The slogan, too, is hinting towards the same new gaming platform, that the company may launch at the event.
Snapchat currently is facing tough competition as many other Snapchat-look-alike apps have come in the market and to move ahead in the competition, entering the gaming business can be a fruitful decision for Snap Inc. Moreover, the new gaming platform will be a source of increased user engagement and higher revenue.
For now, the company has not commented on the matter. But, if the sources are to be believed, the new gaming platform will be a great place for the outside developers and creators to place their games, and for the advertisers too, it will be a popular platform to play their ads.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.