The American entertainment company, Hulu, has announced that it is going to cut down the prices for the base subscription plan of its monthly streaming service. The announcement has just come after a week of its rival company Netflix increased the prices for all of its subscription plans.
Hulu, which is an ad-supported streaming service, has reduced the cost of its base plan, to $5.99 per month, down from the current cost, i.e. $7.99. Previously, for the purpose of promotion of its internet streaming service, the company was offering the same plan for this same price, and we must say that it was a brilliant strategy to drag more consumers towards. Now again, when one of the top streaming services, Netflix, has increased its prices, Hulu might take the advantage from it, by reducing the prices.
Netflix last week escalated the prices of all its subscription plans, starting with its most popular HD streaming plan, which is now $13 per month. Even having owned one of the prime streaming services worldwide, the company shared a fell just under 1 per cent, soon after the price increase on Wednesday.
Though Hulu is an ad-based service, having subscribers half of the Netflix’s, the prices it is offering to its customers is making them abandon cable and satellite services in favour of streaming.
Last year, the company reported that it had over 25 million subscribers, and it was a good number as, the number of subscribers had increased by 48 per cent, as compared to the number of users it had in 2017.
Although the company is lowering the prices of the base plan of the streaming service, it at the same time, is also hiking prices across its other subscription tiers. It has announced to is boost the prices of Hulu Live TV, a cable-TV-like a package, by $5 more per month at $44.99. Why such wide gap between the two? Hulu explained that the Hulu Live TV is offering more channels and services, including the full on-demand product, as compared to its internet streaming service.
Still, to overcome the gap, Hulu is lowering its fees for the live TV service’s optional add-ons, including the DVR and expanded multiscreen viewing packages. Now the company will offer the two at a price $9.99 per month.
For the new subscribers the new prices will take effect from February 26, and the older consumers will automatically be shifted to the new subscription prices in their next billing cycle after February 26.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.