Stories have been famous for not only Snapchat (that originated it first), but also for other social media platforms like Instagram, Whats app, Facebook and even LinkedIn. Now YouTube has also adopted the same feature for its user to make it more interactive and help them with promotions.
The feature is a similar version of the Stories feature of other social media apps, but with a few changes. This feature is available only for the creators having at least 10000 subscribers. Also, the stories on YouTube last for a week i.e. seven days, unlike for Instagram, What’s App and Facebook, on which the story lasts only for 24 hours. Even the stories posted on YouTube can be seen by the people who haven’t subscribed the particular YouTube channel.
YouTube is one of the biggest platforms for marketing and content sharing and has become the widest stage for the influencers to connect with people, globally. The stories feature is going to help creators, influencers and brands, with sizable followers, for better exposure of their content on the platform.
The stories are located on the right sidebar, with the “Up Next” tab, on the right side for the desktop users and below the video, for the mobile users. The video length for the YouTube Stories is set to be 30 seconds, at max, and can be assembled into a playlist. People can also comment on those stories and interact with the creator. The main goal of those stories is channel promotion and day-to-day community engagement.
The feature was rebranded as the “YouTube Stories” at the Vidcon, last year, and was available only for some selected YouTubers. YouTube had been testing the feature for the other users, for past one year, and had announced that it would become available for them by the end of 2018. The stories feature has been the biggest influencing vigour for mainly Instagram and Facebook, and now it will also help the marketers to endorse their services directly on YouTube at a bigger level.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.