Video streaming platforms like Netflix and Amazon Prime has replaced old traditional television, and now AT&T is also set to launch its new streaming video service by the end of this year, that will feature original movies and television series from Warner Bros., Turner and HBO. The tech giant is ready to transform into an entertainment giant with its new upcoming subscription video-on-demand service and has made some good strategies to achieve that.
The streaming service will provide a three-tier subscription, starting with an “entry-level” subscription at the lowest monthly charges, that will accentuate on movies, and the user will get to watch the films from WarnerMedia’s catalogue with this subscription. The second one will endorse the “premium” subscription package, and will include the WarnerMedia TV series and “blockbuster movies”. The third tier is on the expensive side and will provide the user with all the first and second tier subscription services, plus it will offer an access to “extensive library of WarnerMedia and licensed content.”
AT&T had been preparing for the big launch of its video streaming platform, and the news had been confirmed by many of AT&T’s statements in the past. As AT&T has acquired HBO, it will emphasise more on promoting and streaming the content from HBO. Also, soon after its acquisition of TimeWarner, AT&T also established a WarnerMedia entity, to focus on WarnerMedia content specifically.
The tech giant is focused on more consumer engagement, and its goal is to have its share of profits from the consumers who have been spending $150 a month on entertainment and cable services. John Stankey, head of AT&T’s WarnerMedia unit said, “At the end of the day, that engagement is good for all of AT&T’s business.”
AT&T CEO Randall Stephenson said, “We have some of the world’s best content and 370 million direct-to-consumer relationships across mobility, video, broadband and our digital properties. That exceptional combination enables us to deliver a broad spectrum of entertainment experiences, from premium video to skinnier over-the-top and mobile-centric bundles of live content, and a subscription video-on-demand product to launch late next year. And with Xander, our advertising business, we’re using insights from our customers.”
Alongside AT&T, Disney is also planning to start its standalone streaming service, by the fall next year. And like these two companies, there are many other companies including Walmart that are willing to step into the same business. Netflix and Amazon have already made their separate place in the same, and with the combination streaming service that AT&T is about to start, the consumer will be able to get more discount on such service, which can shift their attention from Netflix and Amazon Prime to AT&T’s streaming network.
Yashica is a Software Engineer turned Content Writer, who loves to write on social causes and expertise in writing technical stuff. She loves to watch movies and explore new places. She believes that you need to live once before you die. So experimenting with her life and career choices, she is trying to live her life to the fullest.