VR Studio Owlchemy’s Acquisition By Google

Virtrual Reality is the next big thing which is going to change (to some extent, it already has) the way we consume media; especially videos and games. Nearly 7 years ago, the grand success of Avatar did ‘the thing’ for 3D technology after which every big movie releases in 3D. Fast forward to 2017, we have Virtual Reality taking the same road and it’s becoming popular with every passing day. Talking about development in this field, every major technology firm is involved; Microsoft, Google, Facebook- you name it!

Coming to Google, the company has already contributed a lot towards VR tech with their Daydream headset, which claims to give the best virtual reality experience at present. Google is not stopping there and aims to provide best VR content as well. They made it clear with the recent acquisition of Owlchemy Labs, the developer behind a number of acclaimed PC and console VR games like Job Simulator and Rick and Morty: Virtual Rick-ality.

In a blog sharing his enthusiasm, Owlchemy co-founder Alex Schwartz said “We are continuing to do all of this with even more support and focus on building awesome stuff. It’s incredibly exciting that Google and Owlchemy are so well aligned on our goals and vision for the future of VR.”

Established in 2010, Owlchemy Labs specializes in creating interactive VR games and simulators using hand gestures as controls, eliminating the need of remote whatsoever. Probably, that’s what Google is interested in given the Daydream Project uses a remote as well. Daydream is an amazing device to experience quality VR, there is no doubt in that. But, using a remote is not very intuitive when it comes to complete immersive experience. And that’s where Owlchemy comes into play.

Relja Markovic, Engineering director VR and AR, Google said “Together, we’ll be working to create engaging, immersive games and developing new interaction models across many different platforms to continue bringing the best VR experiences to life.”

In the official press release, there is barely any info regarding future plans with Owlchemy, but the speculations are they will be working together on Daydream VR Project. There’s a I/O developer conference next week and we hope Google is going to reveal, if not all, some important details. Till then, we can assume VR has a bright future in Google’s hand.

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Anoop Singh

Anoop Singh

Anup Singh is a professional writer with a bachelors degree in Mechanical Engineering from NIT Durgapur. His love for content writing started 2 years back with writing articles and paper descriptions for college magazine. From then on, he has developed his skills as a technical content writer. He is also a passionate lyricist.
Anoop Singh