Uber, the taxi hailing app that also runs food delivery service named UberEATS in countries like Australia, UK, US etc. has launched UberEATS in India. Starting its business in the year 2014 in Los Angeles, UberEATS dominates food delivery space in 26 countries across the world and has a presence in total 78 cities, now including Mumbai as well. Uber has finally launched its food delivery app UberEATS in India starting with Mumbai city. They also announced their plans to expand further to six other major cities in India before the year ends.
Bhavik Rathore, appointed as the Head of UberEATS operations in India, said “Mumbai is home to a booming food industry with a vibrant food culture offering both global and local cuisines. The introduction of UberEats in India, with Mumbai as the first city, is a major step in our global expansion and showcases our commitment to the region”. With an experience of delivering food in 78 countries, the team claims to provide cultural food-variety delivered to doorsteps in just 35 minutes!
That’s all good, but one thing that UberEATS has to keep in mind is- they are not getting a clean slate to start with. Apps like Swiggy, Zomato, Just eat, Foodpanda and many more already have a rich customer base in Mumbai. The new entrant has to fight for its piece of cake. To this Kartik said “While Swiggy and Zomato currently have a strong presence in the market, they have, in effect, cleared the way for Uber by helping build a market that didn’t exist earlier.”
UberEATS brings along some unique features to the game as well. The app is going to provide food suggestions according to your location in the city, which means, interface will be different for every person. Suggestions will depend on availability of associated restaurants around your current location when you open your app. As of now, the brand has already signed deals with more than 200 restaurants including The Bohri Kitchen, Le15, Freahmenu and Chaayos. UberEATS is also interlinked with Uber ride app to provide seamless food delivery if you chose to order something during the ride.
India is evolving, and so does the opportunity to earn more in Indian market. Scaling to India is in every global firm’s checklist (except few like Snapchat). With a population of 20 million and being the third business hub in India, Mumbai becomes the target place to get started. And we hope, UberEATS does well in India utilizing the data from Uber ride and their three years of experience worldwide.
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