Your Tech Story

Farhan Masood- A college dropout to multi-billion dollar bio-metrics startup

Asia is now becoming a hub for innovative startups that dare to dream and innovate big time. One such startup is SoloInsight, a Pakistani startup that has built fastest 3D facial and iris recognition algorithms. SoloInsight is  founded by Farhan Masood. Farhan is a well known entrepreneur and inventor.

Farhan the founder and CTO of biometrics security startup SoloInsight dropped out of college at the age of nineteen and is a self-taught technology inventor since then. He has received 34 international and 5 local awards. He started his journey from zero and today his company is operational in seven different countries and has a worth over 10 million dollars.

Hard work, commitment & perseverance
Masood was lucky enough to get his hands on gadgets and technology at a very early age. He got fascinated  about computer software and engineering, but could not afford to buy the technology books. But he had a thirst for knowledge and curiosity about how things work. So, he made friends with a shopkeeper who would allow him to spend hours in his book store. He would bunk classes and read about computing at the bookstore all day long.

Thirty-five-year-old Pakistani national Farhan Masood got the attention of media and people when he developed Urdu graphics and the Persian language script for the Internet. He was just 19 then. This success gave him enough reasons to drop out of  the college and pursue his dream.Farhan Masood

His global recognition and interviews in national and international media landed him on an advisory position with Pakistan Govt.  During his job, he helped government translate and digitize land records, which were previously only stored in old style, physical files. Later he moved to Dubai to start his own firm (an advertising technology startup called Quick Fix Solutions) and worked on several projects, including websites for the Dubai e-government, Enoc, Eppco and Dubai Internet City.

Birth of SoloInsight, a patented technology
After watching watching the Tom Cruise movie ‘Minority Report’ (based on future technology), Masood decided to  work on iris recognition technology. In 2010 Masood moved back to Pakistan to work on SoloInsight.

SoloInsight is a global recognition software platform that helps companies accurately and efficiently manage ingress and egress to increase safety, ensure compliance, and save money. SoloInsight using its patented technology helps businesses increase productivity & profits.

For past 10 years, SoloInsight is tapping a billion dollar biometric devices market. SoloInsight has 119 clients and 114000 daily users. SoloInsight counts companies like US Apparel, Nestle, Pepsico, PEL, and the Pakistan Army as clients.

The journey
Masood wasn’t born with a silver spoon, he worked hard all his life to live his dream and make Pakistan proud. It was his father who encouraged and developed his interest in computing.

His continuous achievements and enthusiasm has made him an inspiration for many young entrepreneurs. His journey wasn’t that easy after all. For once he thought that his dream was shattered, when he needed money for his startup and his visa application was rejected due to political events. He has now moved his business to America and made a big name across the globe.

Farhan’s focus now is to transition into “Internet of People”, an unexplored idea. Other than being a recognized technologist and innovator, Farhan is well known for his philanthropic activities. The entrepreneur was awarded a Global Innovation through Science and Technology competition award by US Vice President Joe Biden in Turkey, for running the country’s largest blood donation network called Bloodline. Farhan Masood runs a movement called Pakistan Go-Green, which was the subject of a Digital Revolution case study at the Cambridge University.